Qurius Vision Doc

Qurius visiondoc.

2 3

A Qurius View

“The parameters that underpin our vision are in constant flux, assailed by external factors that force us to re-align and re-focus the vision from time to time. This document needs to be seen in that context. It is a fluid, never-ending story, one which will change and evolve depending on circumstance - but the vision itself? That remains true, always.”

Leen Zevenbergen, CEO, Qurius N.V.

Qurius VIsION dOC. 2010 5

we introduce to you

‘the new Qurius’

Qurius provides technology answers: design, architecture, infrastructure, deployment and systems management of Microsoft-based business and IT solutions. Headquartered in Zaltbommel, the Netherlands, we serve customers across Europe, including Belgium, Germany, Italy, the Netherlands, spain, the United Kingdom and the Czech Republic. In 2010, we openly declared a target of 100 per cent sustainability by 2014. A bold objective, designed to drive the company to European leadership in the field of sustainable ICT. We aim to be the number one choice for customers with the same ambition and the same sustainability goals. Qurius has been publicly quoted on Euronext Amsterdam since 1998. For more information, visit www.qurius.com.


1. Before the Vision - The Values 9

2. Our Mission & Vision 10

3. Qurius: It’s in the Name 12

4. Building Brand Value 14

5. It’s Time to Make a Change 18

6. Opening doors 20

7. Three Pillars for the Future 22 a. Innovation

b. Sustainability

c. New Way of Working

8. A Professional structure 24

9. The International Leadership Programme: Unique Trust 26

10. Ambitious Targets, Ambitious Growth 28

11. The Technology Link 32

12. The Code of Conduct; Our Values in Practice 36

13. It’s Teamwork 40

CONTENT Qurius VIsION dOC. 2010

Colophon

April2010

This report is a publication ofQuriusNV

Visiting addressQuriusNVVanVoordenpark1A5301KPZaltbommel

Postal address P.O.Box2585300AGZaltbommelTheNetherlands

t+31(0)418683500f+31(0)418683535

Further informationForquestionsorcommentsconcerningQuriusInvestorRelations,pleasecontactSuzanneSchaapman,ManagerInvestorRelationsQuriusN.V.,[email protected]+31(0)418683500. Concept, design and realisationBarnyardCreativePowerhouse,Bilthoven

Copy editingTheLoungeCompany,Amsterdam

PhotographyShutterstock-page16,18,28,34,36,40Masterfile-page12,22,31ANP-page15iStockphoto-page26RobArket-page38

PrintingChevalierInternational,TheNetherlands

Printedon100%recycledandtotallychlorinefreepaper(TCF).CertifiedunderBlueAngelandEUFlower.

©2010QuriusNV:MaterialonthesepagesiscompanyconfidentialinformationandcopyrightQuriusN.V.Itmaybeprintedandreviewedforpersonalreference,butnototherwisecopied,alteredinanywayortransmittedtoothers(unlessexplicitlystatedotherwise)withoutthepriorwrittenpermissionoftheExecutiveBoard.


Before the Vision - The Values

“don’t try

to be successful,

but

try

to be

of value”

Valuesrepresentthe‘soul’ofourcompany,itsessenceandultimatelyitscharacter.Ourvaluesdefineourinteractionwithourenvironment-sociological,economicalandecological.Theydefinewhyouremployeeswanttoworkforus,whycompaniespartnerus,whycustomerschoosetoworkandstaywithus,whypeoplebelieveinourfutureandcontinuetoinvestinus.

Withoutdefinedvalues,withoutacharacterorcorporateculture,wecannothaveatruevision.Valuescanbeverypersonaland,consequently,sharedpersonalandcorporatevaluescanbeapowerfulcentralforce,aunifyingcalltoactionwithcommonunderstanding,commonbeliefs,commongoalsandacommondirection.

It’simportanttohaveasharedvision,butit’scriticaltohavesharedvalues.Valuesthatareinherent,entrenchedandentwinedineverythingwedo.Ourcompanyvaluescanbesummarisedinthefollowing-weaimto:

Be a primary advocate and example of •Sustainability: WorkingtothethreeprinciplesofPeople,PlanetandProfitandwhereanydevelopmentshouldmeettheneedsofthepresentwithoutcompromisingtheabilityoffuturegenerationstomeettheirownneeds;

Make a positive difference: • totheworld,andourworkshouldreflectthedesiretoleavetheworldabetterplacethanwhenwefoundit;

Be trusted, authentic, open and honest: • tothosearoundusandtoconsistentlyseekandspeakthetruth;

Take responsibility: • we’reaccountableforouractionstowardsothers,thecommunityandtheworldaroundus.Webelieveinthemaxim-“Saywhatyoudo,dowhatyousay;”

Have mutual respect for all our stakeholders: • -customers,employees,shareholdersandpartnersalike.Wevalueourselvesandothers,propertyanddiversity.Weunderstandwhereourrightsendandsomeoneelse’sbegin;

Be compassionate and courageous: • toshowcareandkindnessforothers,helpingotherswhoareinneed.Tofacechallengingsituationswithconfidenceanddetermination,standingupforourconvictionswhenconsciencedemands;

Value life in all its forms:• andenjoyeverysinglemomentofeverysingleday.

Valuesonlyhavetruemeaningwhenweimplementthemconsistently,carefullyandclearly.Andevenindifficulttimes,whenthepressureison,wemusttryandadheretothem,becauseonlythencanwetrulycallthem‘ourcorevalues.’

1.

10 11

Our mission:Wepartnerwithourcustomerstodaytohelpthemfacethechallengesoftomorrow.WedothisbydeliveringsustainableICTsolutions,servicesandinfrastructureswithvisible,sustainableperformanceandpermanentvalue.Ourfutureandthefutureofourcustomersarealigned,soweworkalongsideallofourstakeholderstodriveabetterfutureforallofus-underpinnedbysustainabletechnologysolutionsandenvironments.Andourdefinitionofsustainability?Aquicklookatotherdefinitionsfirst:

Anenvironmentallysustainablesocietysatisfies•thebasicneedsofitspeoplewithoutdepletingordegradingitsnaturalresourcesandtherebypreventingcurrentandfuturegenerationsofhumansandotherspeciesfrommeetingtheirbasicneeds.Sustainabilityisthecapacityofsomeonetoendure.•Itisabilitytoliveorsustaininanyopposingorfatalconditionandalsooneofthemostimportantpropertiesoflivingspecies…

Qurius defines ‘sustainability’ as:

“sustainability is the long term orientation for people, planet and profit. For us, this means a sustainable company that provides long term direction and determines the well being of our people and the long term survival of our company. We believe that sustainability should be the default state - normal behaviour and feeling responsible for people and the environment around us at all times.”

Our vision: Quriusaimstobethebestpossiblepartnerforitscustomersincreatingabetterfuture.Todothis,andprovideacompletelysustainablefuturetoallmid-sizedcompaniesandgovernmentorganizationsacrossEurope,wealsoneedtohavescale.ItisimperativeforQuriustohavetherightlevelsofintelligence,knowledgeandexpertisein:

BusinessIntelligence(BI)•CloudComputing•CustomerRelationshipManagement(CRM)•EnterpriseResourcePlanning(ERP)•InternetTechnologies&HostingEnvironments•UnifiedCommunications•

Innovation,researchanddevelopmentarealsocriticalforQuriustoensurethatitmaintainsitsleadindeliveringfullyintegrated,whollysustainableservicesandsolutions.Onlywhenwecanofferthesesmartandintegratedsolutionstoourcustomerswillwebeabletoenterintolong-termstrategicpartnerships.Today,onlyMicrosoftoffersthetoolsandthislevelofintegrationinthemid-marketsectorandtheyareakey,trustedandmostvaluedtechnologypartner.


Our Mission & Vision

2. Ourvisionalsodescribesthedesiredoutcomesforourfutureandcreatesasenseofdirectionandopportunity.It’saworldwhere:

We’re best-in-class: • Weareambitious,weaimhighandwesettlefornothinglessthanperfect.Ourobjectiveistobecomethebestinourfield;wesetthestandard,anexampletotheworldaroundus-inspiringcustomers,partners,investors,employeesandpotentialemployees;

We make a difference: • tocustomersandallofourstakeholders-andbybeingacompanythatmatters-ofvalueandofworth-thathasapositiveimpactonourenvironmentandcontributespositivelytowardabetter,moresustainable,world;

We care:• abouttheimpactwehaveontheworldaroundus.We’refullyawareofthedelicateglobalbalance.Asaresult,we’rededicatedtoourcorporateresponsibilityprogrammeandtoasustainablefuture;andwecarepassionatelyaboutdeliveringonoursustainabilityaimsandobjectives;

Everyone wants to work for us - or with us: •we’vecreatedsuchastimulating,challenging,vibrantandrewardingenvironmentthatwe’retopofthelistforpotentialcustomersandfirstinlinefortalentedpeople.Everyonewantstobepartoftheinspiration;

We embrace and understand the ‘New Ways •of Working’:withoutconstraint,withoutshackles.Unfetteredandunhindered.Anewgenerationhasadifferentwork/lifebalanceandevolvingneeds.Variety,challenging,satisfying,morallyright-thesearejustsomeoftheemploymentdemandsofadigitalgeneration,alreadyaccustomedtobeingalwaysonline,alwaysonthepulse.Ourvisionencouragesinnovation,newwaysofworkinganddifferentwaysofthinking.Talentedpeoplewanttocreate,toinnovateandworkonchallengingissuesandthemostdifficultprojects.Andcustomersdelivertheirmostdemandingventuresandtheirmosttestingassignmentstowherethetalentresides,innovationflourishesandsolutionsaredelivered;

It’svitaltobuildacompanybasedonthisdynamicvision,becauseintheyearstofollow,talentwillbecomeincreasinglyscarce.Researchhasrepeatedlyshownthatthenumberofworkingpeoplewilldiminishovertimeandattractingthebesttalentwillbeamajorchallengeforthefuture.Creatingahighenergyenvironment,avibrantplacefullofeffervescenceandvigourwherepeoplearenotonlyrewardedbutsupportedandstimulatedtogreatness-that’showwewillstayaheadofthepack.

Asthesayinggoes:“ifyoudon’treachforthestars,you’llneverreachthemoon.”That’swhywe’reaiminghigh.Ourdreamisboldbutthevisionisthere.Nowthedifficultpartbegins-livingit!


Sowasitanaugurorprophetwhoselected‘Qurius’astheorganization’snamethosemanyyearsago,knowingwhatthelongtermfuturewouldbring?Ourcompanynameisaveryusefulandhelpfulone,andfitsperfectlywithourvaluesandvision.

Peoplewhoarecuriousareaimingtoattainknowledge,tolearnandseekadvancement.Andthisisexactlythementalitythatwefosterinourcompany.Ourcuriosityisaimedatcreatingabetterworld,questioningourownroleandthepartweplay.We’reinquisitive,alwaysprobing,delvingintoissuesandanalysingproblemstofindthesource.Enquiringmindsareconstantlyactive,persistentlyrootingoutsolutionstocomplexproblems-alwayslookingforwaystofix,repairandimprove.

Forwardistheonlydirectionweknow.Curiosityisatraitfundamentaltodiscovery,toinvention,innovation,developmentandgrowth.Henceourname‘Qurius’;becauseweareinterested,enquiring,andinquisitive.Intellectuallycurious.

Rulesandregulationcanstifleingenuityandgrowth-oftenthesearchforoptimalsecurityisattheexpenseoftrust.Quriusaimstofosteracultureof‘trust’andtomakeitanintrinsicpartofworkinglife,creatingasafehavenacrosseverypartofitsoperations.Webelieveinabetterbalancebetween‘rules’and‘trust’.Itmakesnosenselosealltherulesandregulationsbecausemanyofthemarethereforgoodreason,butwewanttoencourageandcherishtheresponsibilityoftheindividual.Trustandindividualresponsibilitycanbegiventhespacetobreathebyleadership.Wewanttoimplementthisnewenvironmentforusandourcustomersbyencouragingcertainbehaviour,including:

Personalcontact;•Well-definedandsharedgoals;•Leadingbyexample;•Buildingtrustwithsensiblerules;•Confidencetobestowtrustandresponsibility;•Empoweringindividualstoachieve;•Followingasteadycourse,neitherwaveringnor•losingnerve;Bemildwithmisunderstanding,rigidwithmisuse;•Sharingknowledge,intelligenceandexperience;•Daringtoexperimentandlearningfromexperience.•

“I have no special talent. I am only passionately

curious.”

Albert Einstein


Qurius: It’s in the Name

3.

“Coincidence does not exist,” Jaworski writes in his book about synchronicity


Overrecentyears,Quriushasunder-estimatedtheimportanceandvalueofitsbrand-ithasn’tfeaturedhighlyonthecorporateagenda.Outsideitsexistingcustomerbase,thecompanyhasverylittlename-awareness.Today,that’sanadvantageaswehaveagreenfieldsiteonwhichtobuildourreputationintandemwithanewstrategicdirection,newaimsandobjectives.

Nowitwillbeacornerstoneofourstrategytobuildthebrandthroughclearandsystematiccommunicationswithourmainstakeholdergroups:customers,employees,societyandourshareholders.Communicationsarealmostalwaystwo-wayandweintendtobuildupmeaningfulrelationshipsthatproducemutualvalue.Quriuswillbeatrustedpartner,withintegrityandaninspiringspirit.Inessenceabrandisapromise.Itembodieswhoweareandthevalueswebelievein.Itisamaterialisationofouridentitywithrelevancetoallourstakeholders.Atthecentreofouridentitystands‘curiosity’.Wewanttounderstandandtoknow.

The Brand ExperienceWe’llmaketheQuriusbrandanexperienceinitselfandanyencounteroftheQuriuskindwillalwaysbecreative.AnyQuriustouchpointwillenergisetheintellect.Wewanttocreatelivelyandvibrantbusiness

environmentswherewewillactivelyparticipateinthedebateforabetterplanetanddeliverconcretesolutionsinourownpracticesaswellthatthosewhoaregearedandcommittedtothesamegoal.ThedevelopmentofQuriuswillbeabrandjourneythatsetsthestandard.We’llmakeourintentionscleartoallofourstakeholders,developingstrongandinvitingconceptsthatsupportourcommunications.PeoplewillpositionQuriusasasmartbrand-unleashingthecollaborativepowerofmanyminds,findingnewwaystoconnect,discoveringnewandinspiringsolutions.

The Brand Talks Quriusisabrandthattalks.Speakingtoitsaudiencesinthelanguagetheyunderstandandempathisewith.Communicationisinourgenes,it’sinourname.

We’llbeembarkingonanenergeticandinnovativebrand,marketingandcommunicationsjourneywithourcustomersandallourotherstakeholders.ItwillbeajourneythatempowersindividualsasQuriusbrandadvocates,bringingtogethermulti-disciplinedexpertsincommunicationsanddeveloping:anewbrandidentity;professionalrecruitmentprogramme;seminars,workshops,roundtablesandconferences;aQuriuscommunity;customerresearchandsurveys;commentandcasestudies.Quriuswillbeauniversallanguage.

15

Building Brand Value

4.

“We have chosen to focus on customers who are those mid-size European firms who care about the world in the same way we do. Our customers empathise with our aims and ambitions and our vision. It’s therefore imperative to make that vision visible to potential customers.”

Geerd schlangen, Chief Brand Officer

17Qurius VIsION dOC. 201016

THE NEW WAY OF WOrKiNG

sTArTs NOW


“Qurius wants to play a leading role in making the world a better place. It’s a strategic choice we’re making. Even with the understanding that ‘sustainability’ is a broad term; we are making the public statement that we aim to be 100 per cent sustainable by 2014.”

Weknowthisisaveryboldstatement.Nordoweyetfullyunderstandtheramificationsitwillhaveuponourcompany-eitheruponcostorrevenue.Butwhatwedoknowisthatitistherightchoice-itmarrieswithourvalues,ourvisionandourbeliefs.Itistherightthingtosay.Itistherightthingtodo.We’reambitiousandwewillmakeithappen.

Weliveinadifferentworld-certainlyveryunliketheonewegrewupin.Andifbehavioursdonotchange,theworldasweknowitwillceasetoexist.Resourcesarerunningdryandit’stimetochoosetherightdirection-achoiceforchangeandtoshowwereallycare.It’salsoourduty-toourselves,ourfellowcitizensandfuturepopulationsoftheworld.Wehavearesponsibilitythatwecannotshirkordeny.

There’salotofpersuasiveresearchthatclearlydemandsabehaviouralchange-amoreresponsibleapproachtohumanityandEarthmatters.There’salsoplentyofevidencetosuggestthattheICTindustrycantakethelead.TheQurius‘vision’clearlystatesthatwecareandwewanttomakeadifference.Sowewillbeatechnologycompany,inspiredbyinnovationandwillingtomakethedifficultchoices,tobothshowthatwecareandhelpmakethedifference.Inachangingworld,it’stimetomakeachange.

A Commercially Sound ChoiceWeareconvincedthatthisvision-thismoralchoice-willnotonlycreateworth,butwilltransformthecompanyintoamorevaluableandresponsiblememberofaglobalcommunity-that’snotonlywhatwewanttobe,it’swhatwehavetobe.

Wealsobelievethatwantingtobe100percentsustainableisn’tanythingspecial-andnorshoulditbe,itshouldbecommonplace,standardandnormalbehaviourinanyorganization.Unfortunately,thisisn’talwaysthecase.Alltoooftenthecostimplicationsor,morefrequently,theperceivedcostimplicationspreventcompaniesfromtravellingthesustainabilityroad.

Weaimtodemonstratethatbeingafullysustainablecompanywillnotcreatecostsbutdrivesustainableprofit.Forus,it’saboutemphasisingthethree‘Ps’:People,PlanetandProfit.Andtakingthebroaderview,thisisaperfectlylogicalargument.Ourapproachwillincreaseprofitabilitybecausetheambition,theinitiativeandpracticalimplementationofthesustainabilityprogrammewillattractlike-mindedtalentandorganizationstoworkandpartnerwithus.Wefirmlybelievewecanandwillattractnewcolleaguesaswellasnewcustomers.

Someoftheseorganizationswillbeatsimilarstagesoftheirsustainabilitylifecycle,othersmaywanttolearnfrom,andshare,ourexperiencesandthechallengeswearesuretofaceonthejourneyahead-butaboveall,wewillallhavethesamesenseofcommunity.Andwearefullyawarethatwearenotmakingcorporatelifeeasybutthen,theworldisnoteasy.Key Business Drivers Remain UnchangedIt’simportanttoemphasisethatQurius’businessdriverswillnotchange.Profitabilityandcashflowwillremainthecompassesthatsteerourorganization.Butweknowthatmakingtherightchoiceswillleadtoincreasedprofitability.It’soneofourcentralgoalstobuildamorestrategicrelationshipwithallofourcustomers-describedinthenextchapter,‘OpeningDoors.’

Inthischangingworld,weknowthatwecanonlysurvivewithhealthyprofitsandwealsorealisethatthereisnoinfinitegrowthtoprofitability.Butneitheristhereaneedforinfinitegrowth.“Enoughisenough”,asthefamousDutchentrepreneurEckartWintzenusedtosay.

Butourdreamtobecomeanimportantopinionformerandleaderinourfieldofbusiness,demandsacompanyofstatureandsize.Tocommandrespectistheresultofouractions,butweneedtobeasizeableorganizationtohaveavoiceandwalkinafieldofgiants-andbeheard.

“It is curious that physical courage

should be so common in the world and moral courage so rare.”

Mark Twain

Qurius VIsION dOC. 201018

It’s Time to Make a Change

5.

“It is our aim to be the European Leader in the field of sustainable ICT. We want to set the standard and be recognised for it.”

Leen Zevenbergen, CEO


WearenotoneofthemanycommodityICTsuppliers.Nordowewishtobeone-it’sneitherpartofourstrategy,norconsistentwithourvalues,visionorambitions.Anotherreasontoavoidthatmarketisasimpleoneof‘smartbusiness’-therevenuesinthecommodity,lowmargin,businesssimplywillnotsustainorbuildourcompanyintoasustainableeconomically-viableentity.

“It is our goal to make ourselves, our products and services so intriguingly different that we can address our customers’ and potential customers’ long term needs.”

Everyresearchpaperoranalystreportdescribingthefutureaddressesavarietyofimportantstrategicissuestoourcustomersandpotentialcustomers.It’sclearthatmanyofourcustomers’decisionmakersareworriedabouttheirfutureandtheirsurvival.Howcantheymakesurethattheircompanyororganizationwillstillbeinbusinessandviablefiveyearshence?

Thestrategicissuestheyfaceare,amongothers;Sustainability• andtheneedtocomplywithgovernmentregulation;Innovation• inproductdevelopmentandmarketapproach;Social innovation• inthewayorganizationsandpeoplework(oftencalledTheNewWayofWorking).

Toputitbluntly;todayourcustomersarelookingatsurvivalandthemaindilemmaishowtoachieveit.Theyallunderstandthatwithinfiveyearsfromnow,everycompanyandorganizationwillhavetocomplywithnewandexistingsustainabilityrulesandregulations.Withoutcompliance,theywillnotbeawardedprojects,theywillnotselltheirproducts,andtheywillgooutofbusiness.Quriuscanhelptoanswerthefundamentalquestions.Wehavechosentobethethoughtleaderandopinionformerinthisfield.Wehaveelectedtoentertheuncertainworldof100percentsustainability.

Ourthoughts,ourorganization,ourpeople,ourproducts,ourservices-everythingwedohastobe100percentsustainable.Thismightseemimpossible,buttheseuncertainquestionsareexactlythesameuncertainquestionsfacedbyourcustomersandpotentialcustomerstoday.

Weareofferingalife-linetothemarketplace;bytalkingaboutourvaluesandourvision,ourexperienceandhowwe’resolvingboththesimpleandcomplexquestionsposedbydelivering100percentsustainability.And,importantly,byofferingtherightICTconsultancy,productsandservicesthatsupportanend-to-endsustainabilityprogramme.

“Customers are our key stakeholders. It is our goal to become a thought leader and opinion former in our chosen ICT field, and to become our customers’ partner of choice, helping them to survive through the tough challenges ahead. By establishing this objective, we are moving away from the ‘back door’ commodity delivery market and entering through the front door as partners and key strategic advisors. The result? substantially increased margins.”

Opening doors

6.


Ourvaluesandvisionnaturallyleadusintoourthreepillars,ourfoundationsforthefuture.Thethreepillarsare:

Sustainability: • Ineverythingwedo.Adifficultandchallengingpathwehaveelectedtofollow;

Innovation:• Ourthirstforknowledge,forsolutionsandthechallengesaheadprovidethelogicalsecondpillarofinnovation.Itwillbeinnovationthatturnsstrategyintosuccess;

New Way of Working: • political,sociological,economicandtechnologicalchangesarealldrivinganewwayofworking.Thewaysinwhichorganizationsandpeopleworkandorganizethemselveswillchangedramatically.

ThesethreeQuriuspillarsareveryprobablymirroredbyourcustomers’ownstrategicprinciples.Arewecominglatetothegame?Ourresearchsuggeststhat,whilsteverycompanymaybedevelopingsimilarprinciples-orpillars-hardlyanyofthemtakethemajorstepsneededtoqualifyasseriousinitiatives.Butastheleaderofthepack,wearewell-placedtobecomestrategicpartnerstoourcustomers.

Sustainability in PracticeBelowisalistofsustainabilityinitiatives,projectsandprogrammesthatarealreadyunderwaywithinQurius.It’sabeginning,andanylongjourneybeginswiththosefirstfewsteps.

Define our CO2 Footprint:• calculateourCO2footprint;minimiseitandcompensatewhatisleft;Sustainable propositions: • developingandintegratingsustainableelementsinourcustomeroffersandexamininganddeployingsolutionstoassistcustomers’ownsustainabilityperformance;Internal IT: • makesurewehaveasustainableinternalinfrastructure;Integrate the New World of Work: • theemployeedecideshow,where,when,withwhatandwhomheorsheworks.Keycomponentsarecustomers,location/interior,technique/IT,organizationandculture;Mobility: • makesureourtransportissustainable(cars,planes,trainsetc.)withoutlosingpointsoncustomerandemployeesatisfaction;Strategic customer dialogues: • strategicmeetingsbetweentopmanagementofQuriusandimportantcustomersandprospects,focusingonsustainability;Sustainable recruitment: • toguaranteeenoughinputoftoptalent,maintaininterest,focusonnewtargetgroupsincludingincreasesinwomen,employeesaged55+,andthosewithfunctionaldiversityandspecialneeds;Supply chain hearings: • suppliersandpartnersinformedaboutoursustainabilityobjectivesandneedtodefinehowtheycancontribute;Remuneration: • bonusesshouldreflecttheprioritiesandgoalsinrealisingsustainabilityobjectives.Startingwithtopmanagement;Communication: • externallyandinternally.

“We keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps leading us down new paths.” Walt disney


Three Pillars for the Future

7.


Quriusisatechnologycompanyandwillalwaysbeatechnologycompany-workingonintelligentsolutionsforitscustomers.Butwe’realsoacompanyaboutpeople.Ourvaluestalkabouttrust,mutualrespect,courageandcompassion.Theseareallhumancharacteristics,personalitytraitsthatwelookforineveryoneweemploy.Andwealsolookforpeoplewhowanttomakeadifference,whobelieveabsolutelyinoursustainabledream.Todevelopthebestpossiblesolutionsthataddressandovercomeourcustomers’challenges,weneedtohaveasolidtalentbase,employingconsummateprofessionals.ItisofutmostimportancetoQuriusthatweworkwiththebestprofessionalsinourfield-andconsequentlythatwearearespected,attractiveandsought-afteremployer.

“Qurius only wants to employ the very best professionals and will develop an environment in which these professionals want to work. Investment in training and education is a key component designed to attract and retain the best.”

Inordertobeabletofacilitatecustomers’successandourownstrategicvision,wehavetocommunicatewithcustomersatthestrategiclevel.Soweneedtohaveateamofprofessionalscapableofdeveloping‘futureroadmaps’forourcustomers.Thesefutureroadmapsarebuiltfromarangeofcriteriaanddesignedaroundourcustomers-matchingtheirneedstosupportingtechnologiesandinfrastructures-toenableourcustomers’stabilityandpotentialfuturegrowth.

ThisteamofprofessionalsiscalledQurius Strategy Consultants(working90hoursperweekandlovingit)andisaQuriusdivisionunderconstruction.TheQuriusStrategyConsultantsdivisionisanewgroupbeinggroomedforgrowthandrepresentsarealstrategicstepandasignificantdevelopmentinthefutureofthecompany.Thisteamwillinitiallybestartedfromwithin,butquickrecruitmentisneededtobuildasmallcohesiveunitthatoperatesonapan-Europeanbasis.Thedivision,aswellastheQurius Advanced Technology Group,willconsistofpan-EuropeanteamswithtalentassembledfromacrossourEuropeanoperations.

The Qurius Advanced Technology GroupisacollectionofQurius’finest.Themosttalentedgroupofprofessionalsbroughttogethertodevelop,basedonthecorporatevision,outstandingsolutionsandtoolstonurtureandunderpincustomers’owntechnologyinfrastructuresthatsupporttheirgrowthandeconomicdevelopment.

ThisgroupwillbethemainstayfordevelopingpanEuropeanproductofferingstoourcustomersandwillactivelysplittheproductdevelopmentawayfromservices,providingthecompanywithagreatopportunitytoshoreupanyleakageandstartcreatingsubstantiallyhigherprofitmargins.

AnotherimportantinvestmentingrowtharetheQurius Inspirience Centres.Thesearewherewecanvisualiseanddemonstrateoursustainability,innovationand‘NewWaysofWorking’strategies.TheStrategyConsultantswillbebasedatthesecentreswithworkshops,boardroomsessions,roadmapdevelopmentsandotherservicesbeingdeliveredacrossallofQurius’customersandpotentialcustomers.

QuriuswillbeamajorplayerintheEuropeanmarketplace.ItisourambitiontobeMicrosoft’smostimportantpartnerinsustainableITandinordertoachievethisambition,Quriuswillfocusonitsfourbigmarkets:TheNetherlands;Germany;Spain;andtheUK.Thesemarketswillgivethecompanythegeographiccoverageandplatformtowinevenlargerdeals,bothinindividualcountrymarketsaswellaspan-Europeancontracts.This‘GroupofFour’willalsoplayakeysteeringrolewithintheExtendedBoard,navigatingthecompanysafelyintothefuture.

Besidesfocusingonthefourbiggermarkets,QuriuswillbuildspecialisedteamsinsomesmallercountriesandtheseteamswillbestructuredtosupporttheoverallEuropeanQuriustargets.ThesespecializedteamswillfocusondevelopingmarketshareandestablishingafootholdinBelgium,ItalyandCzechRepublic.

EverymajormarketwillalsodeveloptheirownQurius Inspirience Centres -ashowcaselocationwherecustomerscanbeshownwhatourstrategyisandwhatourcapabilitiesare.Wherespaceandtimeallows,we’llalsobeableusethesevenuestoentertain,trainandconsultwithourcustomers.Andperhapsoverweekendswe’llbeabletooffercorporatehospitalitytohostourcustomersandtheirchildren,showingoffthelatesttechnologies.

TheseQuriusInspirienceCentreswillplayapivotalroleinpositioningQuriusinourmarkets,showingourNewWaysofWorking,demonstratinginnovationatwork,andhighlightingourproofpointsandwaystobecome100percentsustainable(theMicrosoftExperienceCentreonSchipholAirporthad36,000visitorsin2009,viewinganddiscussingMicrosoft’sNewWayofWorking).OurfirstInspirienceCentrewillbeopeninginQ3,2010inZaltbommel,TheNetherlands,andouraimistoopenasecondCentreinHamburgorBerlininthefourthquarterof2010.


A Professional structure

8.

2726 Qurius VIsION dOC. 2010

Todeliveronourvision,thestorymusthaveitsbeginning.Andchapter1isallaboutpatienceandmaintainingatrueandsteadycourseofaction.Andtosteerthatcourseandtodevelopastrongcompanyoverthecomingyears,itisabsolutelyvitaltohaveahighlymotivatedleadershipteaminthecountriesandatthehelm-andateamthatbindsseamlesslytogethertocreateatrueEuropeanorganization.Itisalsoaboutvalues-basedleadership;leadershipfocusedontransparency,sustainability,responsibilityandaccountability.

TheformationoftheInternationalLeadershipProgramme(ILP),acommittedgroupofinternationalleadersworkingalongsidetheExecutiveBoardprovidesthecompanywithgreaterfocusandclaritytodeliveronitsshort,mediumandlongtermstrategicgoals.Atthestartof2010,thefirststepsweretakentocreatethisstrongleadershipgroupcommittedtostayingtogetherforaperiodofatleastthreeyearsandwhoalsohavethedesiretomakeQuriusaEuropeanmarketleader.

AtthebeginningoftheyeartheExecutiveBoardinvitedaround25peopletotakepartintheILP.It’stheroleoftheILP,alongwiththeExecutiveBoard,todevelop,driveandimplementQurius’strategy,buildingonthefoundationswe’vedescribedearlierinthisvisionstatement.

Participationintheprogrammemeanstakinggreaterresponsibilitytodevelopandexecutethecorporategroupstrategytogether,andalsorequiresaninvestmentinthecompany.EachILPmemberhaspurchasedbetween€25,000and€100,000inQuriussharesforaminimumperiodofatleastthreeyears,demonstratingtrueconfidencein,andlongtermcommitmentto,thecompany.TheILPcommitmenttotalsa€1.5millioninvestmentandvaluablevoteofconfidenceinthecompany.

TheQuriusExecutiveBoardhasdevelopedashareoptionplanspecificallyforthepurposeofturningtheILPintoalong-termleadershipcommitment.Increatingthisstrong,highlycommittedEuropeanleadershipteam,Quriushopestolaythestrongestfoundationpossibleforthefutureofthecompany.

The International Leadership Programme: Unique Trust

9.

Qurius VIsION dOC. 201028 29Qurius VIsION dOC. 2010

Ambitious Targets, Ambitious Growth

10.

SustainabilityinpracticefocusesonPeople,PlanetandProfitability.AtQurius,werecognizethatprofitabilityisanimportantcornerstoneofourvision,avitalkeystonetobusinesssurvival.Generatinghealthylongtermoperationalperformanceenablesustoinvestinourvision,ourcompany,andproductsandservicesforourcustomers.Focusingonsustainability,innovationandnewwaysofworkingbyitselfoffernumerousopportunitiestoreducecostandenhancecorporateperformance.

Thinkofcostsavingsthroughlessenergyconsumptionwhenreducingmilestravelledperemployee,reducingcostsofmaterialswhenengaginginnewwaysofworking;replacingphysicalmeetings(bothnationallyandinternationally)withITsavvysolutions(officecommunications)thatleadtoreducedtraveltimeandtravelcosts.Andsoon.

Therefore,ontheonehandourvisioncallsforclearlydefinedlong-termperformanceparametersasagoal(outputparameter)andontheotherhandourvisionprovidesseveralopportunitiesforsupportingthisgoal(inputparameters).Bothparameterswillbefurtherdevelopedinthenearfuture.

Goingthroughatransitionrequiresinvestment.Investmentisnecessarytoprovidethecompanywiththerightpositionforitsnewvision.Thinkofinvestmentinanewcorporateidentityinallitsaspectsforexample,websiteandbrandingornewproductdevelopment.TheInternationalLeadershipProgramteamhasconsideredthatthistransitionisofutmostimportanceandmakingpersonalinvestmentsfromindividualandpersonalfundsintoQuriustoenablethistransition.

ThisconsiderablefundingallowsustomakeallthenecessaryinvestmentsforthetransitiontothenewQurius.Thesefundswillbeusedtoinvestinanewwebsite,inseveralhigh-tech‘Inspirience’Centresandinnewproducts.ThepurposeofearmarkingthesefundsinternallyistobeabletoconfidentlyassureourothershareholdersthatfundingofthetransitiontothenewQuriusisnotdetrimentaltotheexistingbusiness.

31Qurius VIsION dOC. 201030

iNNOVATiON is THE KEY


Technology is developing exponentially. Not only is computer processing power increasing at the rates predicted by Moore’s law back in 1965, but also the number of computer devices and the way we interact with technology. In more advanced countries, technology drives economies, healthcare systems, public services, banks and retailers to name just a few and private acquisition of computing power is growing rapidly.

33

The Link to Technology

11.


Ifthereisonecertainty,itisthatoverthenextfivetotenyearstheworldweworkandliveinwillchangedramatically-anditwillbemostlydowntoallthisnewtechnology,newcomputersandnewsmartdevices-deliveringphenomenalprocessingpowerandinformationtoourfingertips.

A holistic approachWouldn’titbegreatifwecouldworkmoreefficiently,usingallthenewtechnologiesanddevicestocreateasmarterandmoresustainableworld?Wecan.Quriusbelievesthatthisistheonlywaytosustainourselves,ourbusinesses,ourworld.Ourtechnologicalapproachbaseduponthevisionarychoicesdescribedinthisdocumentinclude:

Weaimtoofferintegratedsmartsolutionstoour•customers.SolutionsthatintegrateproductsandservicesfromMicrosoftandothersthatempoweruserstoworkeffortlessly,withthefreedomtoworkanywhereandanytime;Ourcustomersarepartnerswithsharedaimsand•ambitionsinthesuccessofwhatwedotogether;Ourproductandservicesofferleadswith•sustainability,innovationandnewwaysofworking;Wewillfocusonmid-marketcustomersand•governmentorganizationswithoutneglectingourotherlarge,smallandmedium-sizedcustomers.

Today,deliveringaninformationsystemisalltoooftenfocusedontheshorttermgainandnotondurabilityorlifespanthatcanbeaccruedover15yearsormore.Suchsystemshavehighmaintenancecosts;andwilleventuallyneeddecommissioning,duetocomplexityandoperationalcosts.

Quriustakesabroader,moreholisticapproachindeliveringandimplementingsustainablesystems-whereweconsidereveryimpactpoint-ontheplanet,thepeopleandtheeconomicinvestment.Drivenbyadesiretoinnovate,westriveconstantlytoredefinesustainabilityandexpanditsscopeasabenefittoourcustomers

From Green IT 1.0 to 2.0SustainabilityisquicklybecomingakeyelementofITsolutions.WeseebothGreenIT1.0andGreenIT2.0initiativesevolving.GreenIT1.0describestheeffortinmakingITsustainable,usuallyfocussingonenergyconsumptionandreduction.

GreenIT2.0goesonestepfurtherandplaysanimportantroleinthestrategyofallofourcustomersand,withthehelpofIT,reshapesandrethinkstheirbusiness.Ittakesintoaccountnotonlytechnologies’abilitytobecome‘greener’butalsotheoverallimpactoftechnologyinhelpingtheentireoperationbecomesmarterandmoresustainable.Consequently,GreenIT2.0playsaveryimportantroleinQurius’productandservicesoffertocustomers.

Quriusaimstooffercustomersolutionsthatsupportstrategicneeds.Quriuswillthereforehavestrategyconsultants,experiencedinverticalsectors,innovationandmarkettrendstoensurerelevanceforcustomers.Theseconsultantswillbeabletodeveloplong-termsustainablesolutionsthatdemonstrateareturnoninvestmentwhetherthroughefficiency,productivityand/orenvironmentalgains.

ThroughtheAdvancedTechnologyGroup,QuriuswillcombineandintegratepartnerandproprietaryITtoolsets,gatheringandcombiningknowledgefromacrossEurope-todevelopproductandservicesanddeliveruniquesolutions.

Integration is criticalItisvitalthatthetoolsforbuildingERP,CRM,BusinessIntelligence,portals,mobilesolutions,andhostingalongwithothercommodityservices-inthecloud-likemailandunifiedcommunicationscanbeintegratedintoasinglepowerfulsolution.

Becauseofitssize,Quriusisoneofthefewcompaniesintheworldabletoofferthislevelofintegrationanddeliverthetruebenefitstocustomers-itisoneofQurius’keyuniquesellingpropositions(USPs).Besides

European Mid Market

Sales/Marketing

StrategyConsulting

Delivery

Support &Products

ConsultancyAdvice

Total integration

ERPPortals

CRMBusiness

Intelligence

MobileSolutions

Hardware & Infrastructure

Hosting(Cloud)

integratedsolutions,Quriuswillalsoofferspecificsolutionstodifferentindustrysectorsandgovernmentinstitutions.Today,Microsoftistheonlycompanythatcanofferthebreadthoftoolstodelivertotalintegrationacrossalloftheseapplicationsandsmartsolutionstomid-marketoperations.

From the CloudQuriusbelievesin‘cloud’(privateorpublic)computing.CloudcomputingisInternet-basedcomputing,wheresharedresourcessuchassoftwareanddataareprovidedtocomputersanddeviceson-demand,likeapublicutility.QuriuswillalsointroduceservicestothecloudthatinteractwithexistingERPsystemstosupportapplicationslikeCarbonFootprintcalculationswithadviceonreducingfootprintacrosslogisticsandsupplychains.AndalsoservicesinthecloudthatcanbeusedtooffsetCarbonFootprintbyinvestinginprojectsthatreduceCO2intheatmosphere.

Thereare-andwillbe-multiplesmartdevicesthatconnecttothecloud.Mobileapplications,tablets,touchscreens,thewallintheoffice,thekitchentable.AtQuriuswe’llfocusonmakingoursolutionseasilyaccessiblewhereveryouareandonwhateverdeviceyouhave.

Wewillbeabrokerforcommoditycloudserviceslikeemailandunifiedcommunications,offeringtheseaspartofoursmartsolutionsand,withthehelpofourpartners,offerthemostcosteffectiveandsustainablesolutionpossible.

“The most important thing? Choice. Any Qurius customer has complete freedom to choose where to host their applications and how to manage growth.”

3736 Qurius VIsION dOC. 2010

Itisimportanttomakeourvaluespartofourdailyworkandintegratethemintoouroperationateverylevel-insuchawaythatthevaluesbecomeourgenes,ourDNA.Here,weexplainourCodeofConduct-ourrulesofengagementandtenfundamentalprinciples,whichweexpectanddemandofeverysingleperson,inwhatevercapacity,whoworksforus.WewilldistributeourCodeofConductamongstallofourstakeholders,soeveryonecandecidehowtheyalignwithourCode.OurTenPromises:

1. We aim to be sustainable in everything we do: ourbehaviourandourfocuscontributetoour100%sustainableobjective;

2. Our customer always comes first:thedemandsofourcustomerswillbemetbeforeanythingelse;

3. We’ll be curious: we’llaskquestions,we’llsearchforanswersandwe’llfindthesolutions;

4. We have a ‘can do’ attitude: wewelcomethechallenges;5. We talk to each other:wecommunicateinpersononimportant

issues;email,voicemailandotherformsofindirectandimpersonalcommunicationwillbeavoided;

6. We listen: we’llbeopentoandwelcomenewattitudes,thoughtsandideas.We’llconsider,debateanddiscussbeforeanyjudgementcanbemade.Wewillalwaysrespond;

7. We treat each other and everyone as equals: internally,externallyandatalltimes;

8. We say what we mean and mean what we say:anagreementisanagreement:westicktoallofourpromisesandagreementswhichwemakewithourclientsandcolleagues;

9. We say what we do and do what we say: weareopen,honestandtrustworthyinourcommunications.Whatwesayistrueandcomplete;

10. We treat everyone with respect: allofourstakeholders,colleagues,customers,shareholders,partnersandeveryonearoundus.

The Code of Conduct; Our Values in Practice

12.

And, above all, we promote life...

Qurius VIsION dOC. 201038 3939Qurius VIsION dOC. 201038

WE CArE. AND YOu?


WritingaVisionDocumentisonething.Butimplementingthevisionisthehardestandmostimportant.Inthepast,manyorganizationshavewrittenmanydocuments,believingthatcommittingthewordstopaperwasthemostdifficultpart.

AtQurius,weunderstandthattheimplementation-‘living’thewords-thatisthechallenge.Andsowe’vecreatedthisdocumentwithaninternationalteamofpeople-allfullycommittedto‘living’it.

TheInternationalLeadershipteam,gatheredintheILPprogrammeasdescribedinchapter9,takesfullresponsibilityforthecontentinthisdocument.Thisteamofenthusiasticpeopleisalsotakingtheresponsibilitytoimplementthevision.TheyhavecommittedthemselvestothefutureofQurius;bycommittingtimeandpersonalinvestmentinthecompany.

“We, the undersigned, believe in the Qurius vision in its entirety. It is our goal, and our responsibility to implement this vision. We are making this promise to all of our stakeholders.”

Ton Baeten

Thorsten Behrens

Lucas Brentjens

Mark Cockings

Jeroen van Erve

Fred Geerts

Antonio Gentile

Peter van Haasteren

Robert van der Kleij

Robert Lagas

Kay Laukat

Herman van Leeuwen

Chus Llorente

sören Moohrarend

Paul Olthof

Karl-Heinz Pluennecke

dick Rötgers

Chema sanchez

Geerd schlangen

Christian schneider

André sliedrecht

Evert smid

Markus stecher

Jeroen Verkuyl

Michiel Wolfswinkel

Leen Zevenbergen

It’s Teamwork

13.


living it!

Now the difficult

part begins

Qurius Vision Doc

Documents

Transcript of Qurius Vision Doc