QuickLookBook
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Transcript of QuickLookBook
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2 million pounds worth of lottery ticket prizes are left unclaimed every week.
Play online using direct debit and never miss out on your money.
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Client: INSIGHT: SOLUTION:2 MIllion pounds worth of lottery ticket prizesare left unclaimed every week.
People misplace and forget their tickets, thinkingthey will never be the lucky winner.
Show our audience just how much moneyis left unclaimed within their location and thatby playing online using Direct Debit, they canavoid this loss.
Client: INSIGHT: SOLUTION:
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Instant relief for greasy hair. Batiste stops your hair looking like fast food, fast!
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Print Ad
Batiste is a dry shampoo you can just sprayand rub out. It de-greases the hair straight away.
Keeping hair clean is a hassle, sometimesimpossible - music festivals, traveling, wanting alie in.
Greased back hair might’ve been cool in the 70s but now it just makes you feel self-conscious.
Client: INSIGHT: SOLUTION:
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Ambient
Print Ad
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The moment you realise there’s no milk left in the fridge.
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Type of work
Position Pirinase as a holiday destination that’s totally free from hayfever.
The perfect summer escape.
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Client: INSIGHT: SOLUTION:How do we give people advance notice, so theycan treat their symptoms and stop them fromoccuring before their holidays begin?
Position Pirinase as a holiday destination that’stotally free from hayfever.
The perfect summer escape.
So, rather than competing with rival products that advertise in the summer, we grab our market early, when they are planning their holidays
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Direct Mail - Postcards
Posters at Travel agencies
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Type of work
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Long-haul flights can be a pain.
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Persil believes thatdirt is good.
Even for adults.
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A bid to save lives.
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What do you do when your phone battery dies just when you need it most?
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When your phone alerts you that your battery is at 5% You have the choice of dropping a virtual safety pin to allow the person/ people you allocated to be able to see
where you were last.
You can also choose to drop a pin at any point to let others know where you are. You are in control of who sees where you are and when you want to be seen.
Allocate another person or device to be able to see where your pin is dropped on a virtual map before
your phone dies.
STEP TWO
Sophie was last
scene at Brixton
academy at 22.35
BE SAFE
DOWNLOAD APP
CHOOSE RECIPIENT
DROP PIN
STEP TWO
SAFETY PINThe app that drops a pin on a virtual map where you were lastseen before your phone runs outof battery.
NOMOPHOBIAAbbreviation - "no-mobile-phone phobia
The fear of being out of mobile phone contact
53 percent of mobile phone users in Britain tend to be anxious when they "lose their mobile phone, run out of battery or credit, or have no network coverage"The average case of nomophobia to be on-par with those of "wedding day jitters" and trips to the dentists.
We have all been there; just when you need it most
your phone battery dies. Leaving others concerned
about wher you are.
The SaftyPin app, allows you to allocate
were last scene before your phone dies.
It does this by dropping a map pin in a virtual map.
When you register you make sure the other allocated
people/ devices accept your request – a message is
sent to them.
Then when the warning sign pops up telling you your
phone battery is at 5% a reminder will appear, asking
whether you would like to drop a Safety Pin on the
virtual map.
You can also drop a pin whenever you like to notify
others where you are – only if you want to.
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Your signature is your personal statement.
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DFS are the leading authority when it comes to the comfort of your bottom.
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Stickers
Client: INSIGHT: SOLUTION:Old wooden benches, cold slab sills, thin narrow bicycle seats.
People subject their bottoms to some rather uncomfortable situations.
They deserve better.
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Stickers / Ambient
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Online
Twitter conversations
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Client: INSIGHT: Chip Shop Awards 2010Work for a client you have but haven’t a hope of winning.
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