Quick start to LinkedIn Pay-Per-Click (PPC) Ad Marketing Optimized
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Transcript of Quick start to LinkedIn Pay-Per-Click (PPC) Ad Marketing Optimized
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Agenda
• Key LinkedIn advertising statistics • Bids and budgets • Targeting • Creative Calls to Action (CTA) • Optimization • Monitoring & reporting
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Bids & Budgets
• 3 ads per campaign • Vary headlines, call-‐to-‐action phrases, and images
• You can create up to 15 different ads / campaign
• Daily budget is max you are willing spend each day
• Minimum bid is $2; LinkedIn offers suggestions
Suggested Range Sample
Payment Method: ¤Pay per click (CPC) – Recommended Your bid (the maximum you are willing to pay per click)
USD Suggested Bid Range: 2.14 – 2.26 USD minimum bid 2.00 4.00
¢ Pay per 1,000 impressions (CPM)
Your Bid: 4.00 USD Suggested Bid Range: 2.14 USD – 2.26 USD minimum Bid: 2.00 USD
Targeting
I need this!
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Optimization ü Bid at the high range of the "Suggested Range” ü Continuously review and adjust your daily budget
ü Target campaigns with only one or two criteria to keep an audience of 150,000 to 400,000 members.
ü Follow the best practices for PPC ads, but keep several versions on hand to change out.
ü CTR is the most important thing to watch
Monitoring & Reporting
Take Aways 1. Create great ads with powerful copy and
relevant images 2. Target your ads to specific audiences 3. Split-‐test different variations of the campaign 4. Spend strategically 5. Measure ad performance
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