![5 Search Metrics that Truly Matter [Episode 15] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://static.fdocuments.net/doc/165x107/5554c4feb4c90503388b50a3/5-search-metrics-that-truly-matter-episode-15-tuesdays-tips-tactics-inbound-marketing-in-10-minutes-or-less.jpg)
Building Leads with LinkedIn PPC [Episode 6] - Tuesday's Tips & Tactics: Inbound Marketing in 10...
14
Twitter: #Kuno - @CPollittIU Tuesday’s Tips & Tactics Lead Generation w/ LinkedIn PPC
-
Upload
kuno-creative -
Category
Business
-
view
1.100 -
download
0
description
This week's episode looks at paid social media marketing using LinkedIn, also known as LinkedIn PPC. LinkedIn is a business-related social networking site. Founded in December 2002 and launched in May 2003, it is mainly used for professional networking. Specifically, we look at developing personas based on LinkedIn demographics, identifying personae challenges, creating advanced content, developing landing pages, lead nurturing and testing through ad variations. The video is the last of a two-part series on lead generation using LinkedIn.Video and additional commentary are available here: http://www.kunocreative.com/blog/bid/74353/LinkedIn-PPC-Tuesday-s-Inbound-Marketing-Tips-Tactics-Video Tuesday’s Tips & Tactics - Inbound Marketing in 10 Minutes or Less is a weekly series presented by Kuno Creative’s Director on Inbound Marketing, Chad Pollitt (@CPollittIU). The series is designed to instruct viewers on how to deploy inbound marketing tactics in order to maximize campaign ROI.
Transcript of Building Leads with LinkedIn PPC [Episode 6] - Tuesday's Tips & Tactics: Inbound Marketing in 10...
![Page 1: Building Leads with LinkedIn PPC [Episode 6] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader038.fdocuments.net/reader038/viewer/2022110306/554ecff3b4c905de468b5487/html5/thumbnails/1.jpg)
Twitter: #Kuno - @CPollittIU
Tuesday’s Tips & TacticsLead Generation w/ LinkedIn PPC
![Page 2: Building Leads with LinkedIn PPC [Episode 6] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader038.fdocuments.net/reader038/viewer/2022110306/554ecff3b4c905de468b5487/html5/thumbnails/2.jpg)
Twitter: #Kuno - @CPollittIU
LinkedIn Marketing
Building Leads with LinkedIn Organically
Building Leads with LinkedIn PPC
![Page 3: Building Leads with LinkedIn PPC [Episode 6] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader038.fdocuments.net/reader038/viewer/2022110306/554ecff3b4c905de468b5487/html5/thumbnails/3.jpg)
Twitter: #Kuno - @CPollittIU
Lead Generation w/ LinkedIn PPC
![Page 4: Building Leads with LinkedIn PPC [Episode 6] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader038.fdocuments.net/reader038/viewer/2022110306/554ecff3b4c905de468b5487/html5/thumbnails/4.jpg)
Twitter: #Kuno - @CPollittIU
1. Target Personas
2. Identify Problems
3. Create Advanced Content
4. Develop Landing Page
Lead Generation w/ LinkedIn PPC
5. Lead Nurturing
6. Create Three AdVariations
7. Create at Least One 50x50 Graphic
![Page 5: Building Leads with LinkedIn PPC [Episode 6] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader038.fdocuments.net/reader038/viewer/2022110306/554ecff3b4c905de468b5487/html5/thumbnails/5.jpg)
Twitter: #Kuno - @CPollittIU
Target Personas
Lead Generation w/ LinkedIn PPC
![Page 6: Building Leads with LinkedIn PPC [Episode 6] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader038.fdocuments.net/reader038/viewer/2022110306/554ecff3b4c905de468b5487/html5/thumbnails/6.jpg)
Twitter: #Kuno - @CPollittIU
Identify Problems
Lead Generation w/ LinkedIn PPC
• Cash Flow
• Lead Acquisition
• Social MediaReach
• Cost Per Lead
• Internal Overhead
• Churn Rate
• Website Management
![Page 7: Building Leads with LinkedIn PPC [Episode 6] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader038.fdocuments.net/reader038/viewer/2022110306/554ecff3b4c905de468b5487/html5/thumbnails/7.jpg)
Twitter: #Kuno - @CPollittIU
Create Advanced Content
Lead Generation w/ LinkedIn PPC
![Page 8: Building Leads with LinkedIn PPC [Episode 6] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader038.fdocuments.net/reader038/viewer/2022110306/554ecff3b4c905de468b5487/html5/thumbnails/8.jpg)
Twitter: #Kuno - @CPollittIU
Develop Landing Page
Lead Generation w/ LinkedIn PPC
![Page 9: Building Leads with LinkedIn PPC [Episode 6] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader038.fdocuments.net/reader038/viewer/2022110306/554ecff3b4c905de468b5487/html5/thumbnails/9.jpg)
Twitter: #Kuno - @CPollittIU
Develop Lead Nurturing
Lead Generation w/ LinkedIn PPC
![Page 10: Building Leads with LinkedIn PPC [Episode 6] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader038.fdocuments.net/reader038/viewer/2022110306/554ecff3b4c905de468b5487/html5/thumbnails/10.jpg)
Twitter: #Kuno - @CPollittIU
Create Three Ad Variations
Lead Generation w/ LinkedIn PPC
![Page 11: Building Leads with LinkedIn PPC [Episode 6] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader038.fdocuments.net/reader038/viewer/2022110306/554ecff3b4c905de468b5487/html5/thumbnails/11.jpg)
Twitter: #Kuno - @CPollittIU
Create 50x50 Graphic
Lead Generation w/ LinkedIn PPC
![Page 12: Building Leads with LinkedIn PPC [Episode 6] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader038.fdocuments.net/reader038/viewer/2022110306/554ecff3b4c905de468b5487/html5/thumbnails/12.jpg)
LinkedIn Marketing Cheat Sheet
Facebook.com/kunocreative
Twitter: #Kuno - @CPollittIU
![Page 13: Building Leads with LinkedIn PPC [Episode 6] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader038.fdocuments.net/reader038/viewer/2022110306/554ecff3b4c905de468b5487/html5/thumbnails/13.jpg)
Twitter: #Kuno - @CPollittIU
LinkedIn Marketing
Building Leads with LinkedIn Organically
Building Leads with LinkedIn PPC
![Page 14: Building Leads with LinkedIn PPC [Episode 6] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader038.fdocuments.net/reader038/viewer/2022110306/554ecff3b4c905de468b5487/html5/thumbnails/14.jpg)
Twitter: #Kuno - @CPollittIU
Thanks for Watching!
Slides are available at
![Blog Conversion Optimization [Episode 4] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://static.fdocuments.net/doc/165x107/554ac669b4c90542708b4d5b/blog-conversion-optimization-episode-4-tuesdays-tips-tactics-inbound-marketing-in-10-minutes-or-less.jpg)
![9 Attributes of the Preferred Landing Page [Episode 13] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://static.fdocuments.net/doc/165x107/5554c502b4c90503388b50a5/9-attributes-of-the-preferred-landing-page-episode-13-tuesdays-tips-tactics-inbound-marketing-in-10-minutes-or-less.jpg)
![Blog Post SEO [Episode 3] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://static.fdocuments.net/doc/165x107/554ac5bab4c90580698b4ead/blog-post-seo-episode-3-tuesdays-tips-tactics-inbound-marketing-in-10-minutes-or-less.jpg)
![Lead Generation with LinkedIn [Episode 5] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://static.fdocuments.net/doc/165x107/554ecf87b4c9053c4b8b53d1/lead-generation-with-linkedin-episode-5-tuesdays-tips-tactics-inbound-marketing-in-10-minutes-or-less.jpg)
![9 Ways to Repurpose Content [Episode 19] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://static.fdocuments.net/doc/165x107/5552df25b4c90532498b4dc2/9-ways-to-repurpose-content-episode-19-tuesdays-tips-tactics-inbound-marketing-in-10-minutes-or-less.jpg)
