Quick Introduction to Twitter For Business & Marketing
17
Twitter - Why?
-
Upload
velocity-digital -
Category
Business
-
view
302 -
download
0
description
This is a short presentation that tells you why Twitter is a great tool for marketing and communication, how to make it work and what to do if things go wrong. Includes examples of people doing it well.
Transcript of Quick Introduction to Twitter For Business & Marketing
Twitter - Why?
What is Twitter?
“An incredible network of people that can be reached out to, communicated with, and with the right approach, be pushed towards taking an action”
http://youtu.be/BGirUZq1WtQ
What can Twitter do for your clients?
Drive traffic to site, blogs, videos etc
What can Twitter do for your clients?
Build relationships
What can Twitter do for your clients?
Create new audiences
What can Twitter do for your clients?
Generate enquiries, leads and sales
What tools do we need to make it work?
• A nice looking profile • Original content• Curated content• A plan for content• A plan for tweeting• A great application• Time• Patience• Creativity
Who does it well?
• Great listeners• Ideal content mix• Helpful• Stick to music theme• Responsive
Who does it well?
• Use original content• Humour• Nice use of RTs• Tone is light but authorative
Who does it well?
• Variety of content• Good frequency• Nice hashtagging
When Twitter goes wrong!!!
When Twitter goes wrong!!!
“Millions are in uproar in #Cairo . Rumour is they heard our new spring collection is available online…”
When Twitter goes wrong!!!
#McDstories = #McFail
Twitter manners
• Follow back – when appropriate• Have an opinion but don’t argue• Credit sources• Don’t repeat the same message over and over• Stay cool! • Use common sense
When the s*** hits the fan...
• Gather the team• Agree on placeholder• Agree a solution• Who’s owning it?• Dialogue - take private asap!• Publicly resolve• If issue was big enough, write it up
<ends>
www.velocitydigital.co.uk@VelocityDigi
