Claudia Ciarpella Arunima SinghFrancesca DesmaraisMyoungeun Kim

How might we make the metro the preferred form of travel when you're

inconvenienced by a broken bike?

A service that fixes broken bikes

and provides cyclists with a

metro ticket while their bike is being

fixed at metro station.

• 24/7 availability of service !• Quick service !• Fits & provides alternate travel

plans !• Ease of bargaining, finding a

good deal

VALUE FOR CUSTOMER

• Create a positive brand association between Metro & cyclists

!• Extending Metro brand into

local station areas !• Create a positive experience

for non-metro or reluctant users

!• Increase passengers !• Increase use of bike cellars

VALUE FOR METRO

Non-User Research

Mechanics & Shops

Cyclist Customers

http://ciid.dk/education/portfolio/idp14/courses/service-design/projects/quick-fix/

Key Learnings

Communication

Location of Service

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$ $

Thank You!