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Questionnaire

Covering letter- My name is chanpreet Grover and I am being hired as a consultant toAdvice Company about the taste and preferences and what people want from toothpaste.

It would be very kind of you, if you provide me with the relevant information and help us

to come up with toothpaste that matches your taste and want.The information provided by you, will be kept secret and it wont be used for any other

purpose.

Your name will be enclosed for the lucky draw.

1) Name

2)Physical feature (Age in years please tick)Below 20 ( ) 20-25( ) 25-30( ) 30-35( ) 35-40( )

40-45( ) 45-50( ) 50-55( ) 55 and above ( )

3) Gender (please tick)Male ( ) Female ( )

4) Basic salary per month

5000-1000 ( ) 10000-15,000( ) 15,000-20,000( )

20,000-25,000( ) 25,000-30,000( ) 30,000 and above ( )

5) Marital status

Single ( ) Married ( ) other please specify ( )

6) Do you use toothpaste?Yes ( ) No ( )

7) Which brand of toothpaste do you use?

Please specify___________

8) Approximate price

_____

9) Of the following person who advised you to purchase the above brand of

toothpaste?Yourself ( ) your friend ( ) your wife/hus ( ) your neighbour ( )Your children ( ) your parents ( ) dealer ( ) your dentist ( )

10) Do you switch your toothpaste brand regularly?

Yes ( ) no ( )

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11)Which other toothpaste brand do you use or you have used in the past (please

specify)

1____________ 2.____________ 3.____________

4____________ 5_____________

12) Rank the following factor affecting decision to buy toothpaste according to the

importance

1. Brand name ( ) 2. Availability ( ) 3.Price ( ) 4.Discounts ( )

5. Packing ( ) 6. Free gifts ( ) 7.Flavour ( ) 8.Dental care ( )

13) Does advertising motivate you to try a different (new) brand of toothpaste?

Yes ( ) No ( )

14) In your opinion which of the following Media is giving you most effective andimpact creating advertisement (Tick only 3 boxes)

1. Radio ( ) 2. Magazines ( ) 3. Television ( ) 4.Newspaper ( )5. Cinema slides ( ) 6.Hoardings ( ) 7.Adver films ( ) 8. Others__________

15) How many times a day, do you brush your teeth?

A. 0-1( ) B. 1 -2( ) C. 2-3( ) D. 3-4( )

16)For how long does your toothpaste guarantee protection for you teeth?

12 hrs ( ) 24hrs ( )

17) If any new toothpaste guarantees and gives you 24hrs protection a day. Will you

be willing to change your toothpaste?

Yes ( ) No ( )

18) Which flavor of toothpaste do you prefer the most?

1. Mint ( ) 2 chocolate ( ) 3.strawberry ( ) 4 multi-flavor ( ) 5.other______

19) Which color do you like the most in toothpaste?

1. Blue ( ) 2.Pink ( ) 3.white ( )4. Red ( ) 5.others ( )

20) Would you like the toothpaste pack to be transparent?

Yes ( ) No ( )

21) Which pack of toothpaste do you prefer?

1. Small pack ( ) 2.family pack ( )

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22) How do you rate toothpaste compared to powder

__very good_____good_____fine__bad_______very bad

23) Will you switch your toothpaste brand if you get a better one at a lower cost?

Yes ( ) No ( )

24) Make a jingle for a new toothpaste unrelated to any another toothpaste?

___________________________________________________________________________________________________________________________________________

_____

25) Complete the sentence?

26) What is the basic idea?

_______________________________________________________________________

_______________________________________________________________________

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Please give your permanent address for the lucky draw and future references?

_______________________________________________________________________

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I ate a lot of

chocolate today