Questionnaire Design

Prepared by: Ali Abdallah

Islamic university of LebanonEconomics and Business Adm.MBA – 2015/2016

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a) Determine the questions to be asked

b) Select the question type for each question and specify the wording

c) Design the question sequence and overall questionnaire layout

Design of the questionnaire can be split in to three elements

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- A key link needs to be established between the research aims and the individual questions via the research issues. Issues and questions can be determined through a combined process of exploring the literature and thinking creatively .

Survey aims: to explore the factors that might explain the reasons that Islamic University of Lebanon candidates give for undertaking a MBA program:

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- Questionnaire should has a title.

- Date of the version should be printed on the questionnaire.

- A brief introductory statement.

- Contact and return information should be included on the questionnaire.

- Standardize by using as few question types.

Decide on a Layout and Sequence

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Question Types

- Open vs. Closed

- Single vs. Multiple responses

- Ranking

- Rating

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Open vs. Closed Questions

Open question : What do you think are the reasons for football hooliganism?

Implies a whole range of repliesMake very precise judgment of each individual

Closed question :Do you think football hooliganism is caused by: (tick if appropriate)

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IF your questions cannot be categorized until all the replies are returned then ensure that sufficient space is included for the question and leave a space in the margin to code a numeric response.

What was the main problem you encountered with your wheelchair?e.g.

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Single Questions

- Only one box should be ticked

- Tick as many boxes "tick all boxes that apply".

Multiple Questions

One variable Declaration

Three variable Declaration

Which of the following means do you use to travel to college?

Which is your most usual means of traveling to college?

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Never be tempted to use the following structure

You will have problems when summarizing these results

Think about this :SPSS

Ranked Responses

- Only one box should be ticked

Each option should be coded as separate variable (5 variables)

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Rated Responses

Each of the four rows will form a separate variable contains numeric code from 1 to 5

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Some general rules can be stated on question wording:

•Be concise and unambiguous

•Avoid double questions

•Avoid questions involving negatives

•Ask for precise answers

•Avoid leading questions

Decide on Question WordingSPSS

Be Concise and Unambiguous

Make questions brief and clear

Bad: "do you believe that the UK should have a bicameral parliament?"

Good: "do you believe that the UK should have upper and lower houses of parliament?"

Bad: "have you been to the cinema recently"

Ambiguity:

Concise:

Good: "have you been to the cinema in the last two weeks?"

Check for ambiguity

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Avoid double questions

Make questions brief and clearBad: Do you think the British should eat less and exercise more?

Good:

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Avoid questions involving negativesSPSS

Ask for precise answers

Avoid leading questions

"Do you agree with the majority of people that the health service is failing?"

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Discussion

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