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SURVEY FOR THE FACTORS AFFECT TO SUCCESS OF DIRECT SELLING BUSINESES IN DANANGINTRODUCTION.

Good morning/ afternoon/ evening, we are students from the Center for International Education at Danang University of Economics. We are conducting a survey about the factors affecting the success of Direct selling businesses in Da Nang

SCREENING QUESTION. 1. Do you or member of your family using products of direct selling company?

1. Yes (go to question 2)2. No (terminate)

2. Have you bought any product of direct selling company?

1. Yes (go to question 3)2. No (terminate)3. What benefits that direct selling brings to you?1. Very less2. Less3. Normal4. Much5. Very much4. How much factors proximity of the seller that affects when you choose direct selling?1. Very less2. Less3. Normal4. Much5. Very muchFrequency of purchase1 2 3 4 5

New customer generation1 2 3 4 5

Customer retention1 2 3 4 5

Purchase volume1 2 3 4 5

5. How much factors product characteristics that affects when you choose direct selling?1. Very less2. Less3. Normal4. Much5. Very much

Frequency of purchase1 2 3 4 5

New customer generation1 2 3 4 5

Customer retention1 2 3 4 5

Purchase volume1 2 3 4 5

6. How much factor seller attitude that affects when you choose direct selling?1. Very less2. Less3. Normal4. Much5. Very muchFrequency of purchase1 2 3 4 5

New customer generation1 2 3 4 5

Customer retention1 2 3 4 5

Purchase volume1 2 3 4 5

7. How much factors brand reputation that that affects when you choose direct selling?1. Very less2. Less3. Normal4. Much5. Very much

Frequency of purchase1 2 3 4 5

New customer generation1 2 3 4 5

Customer retention1 2 3 4 5

Purchase volume1 2 3 4 5

8. What are the most important factors affect to your purchase?Seller attitude 1 23456789 10

Quality 1 23456789 10

Brand reputation 1 23456789 10

Price of product 1 23456789 10

Trust of customer 1 23456789 109. How much does seller attitude factor affect to customer retention?1 23456789 1010. How much does product characteristic factor affect to purchase volume?123456789 1011. How much does brand reputation factor affect to customer retention?123456789 1012. How much does income factor affect to your purchase?123456789 1013. How much does price of product factor affect to your purchase?123456789 1014. How much do you trust the brands of direct selling? 1 23456789 10

RESPONDENTS INFORMATION.Name: Gentle: Date of birth:Age:Job: