The results I feel clearly show that the front cover is the main attraction of digipak so most of my focus will be placed on this however I will also work on the back cover as I feel that it will be more effective with both sides being developed rather than just one. I also learnt that the track list is listened to a lot so I will need to make this clear and understandable for the selected target audience in order to suit their needs/interests.

Question One - When you look at a digipak that you own at home what do you tend to

look at first?

Front cover

Middle of the digipak

Back cover

Question Two - When viewing an album from a store what is it that makes your final

decision on whether to purchase it or not?

The track list

The front cover design

The price

The back cover design

Question Three - What part of the digipak do you look at the most?

Front cover

The track list

Back cover

The book inside

Question Four - Which piece of the digipak package would you say is most important?

Front cover

Track list

Back cover

Booklet

The pictures

Do you feel that a digipak should be quite basic or all out crazy?

Quite basic

Mixture of the two

All out crazy