Question 3: What kind of media institution might distribute your media product and why?

Eve Kingston

The production processThink of ideas for your magazine and doing some initial research and notes on your thoughts

Go on the internet and look in shops to research similar products that are out there now and what products are popular now

Create a flat plan of what your magazine will look like to sample ideas and see what would look effective

Create your product

Your product would be distributed in a range of shops to a large commercial audience

When producing a successful media product, you must go through the 5 stages.•Thinking of ideas such as genre, who will read the magazine, what it will look like and who the audience will be•Looking for similar products, checking who their target audience is and how successful they are•Creating flat plans so you can have a visual understanding of what you want your product to look like•Creating your product using the suitable program at the correct size•Distributing your product in a certain way depending on who your target audience is, commercial or independent

PublishingMy target audience will be young people, mainly teenagers who have an interest in good music. They will also read magazines such as ‘Q’ and NME. The music included in my magazine is mainly indie and rock so it wouldn’t interest people who are into mainstream music. My magazine would be distributed commercially to a wide audience and would be advertised in current magazines and in shops such as WHSmith and other newsagents. The reason my product would be published in these places is due to the wide target audience that it has and the amount of people that would take an interest in it.

Who would distribute?• Bauer Media group publish Kerrang! Magazine along with their TV channel and radio. Due to this amount of media

distributing their products then they are able to build up a large target audience. They are also able to produce products that appeal to their reader because the publisher knows who their reader is and knows that they will be into.

• My media product is quite similar to Kerrang! It uses a similar color scheme using colors such as red, black and white and it also includes some similar artists and styles of models that would appeal to the target audience. I think that due to the way this magazine appeals to so many people and is clearly a popular music magazine and is distributed well, mine could be too.

• Bauer’s tactics into specializing in their target audience would help me create my product and benefit my magazine as it could increase the size of the audience for my magazine and it would appeal to more people and ensure the sales were better and my magazine was popular.

Advertising my product

Existing magazines such as Q and Kerrang! Are advertised through music TV channels and other magazines, they would perhaps have a page in another magazine advertising the magazine and what is in it. They may also be advertised on the radio or on the internet such as on a banner at the top of websites, or on social network sites such as Facebook or Twitter, they could also be shared on these sites via posting on peoples walls or groups.

As a lot of young people go on Facebook and it is one of the most popular ways of advertising, also it would be free so a lot of young people would see it. But as my magazine is not mainstream, it would be more difficult to advertise as it would probably not go on the radio or big TV channels as it is not owned by a big label.

Distributing my product

When my product is complete I could distribute it in the most popular places such as shops like WHSmiths, Tesco and Asda. These are shops that a lot of people go in on a regular basis and would notice my magazine when choosing what magazine they are going to pick up off the shelf. The features of my magazine that appeal to the target audience would attract the reader and make them want to buy the product when in the shop.