Quarterly Business Review

Sunoco A Plus Calendar year of 2012, Q1 2013

November 19th, 2012

Neuro – Quarterly Business Review

Customer Overview

• 720 stores ME, NH, VT, MA, NY, PA, NJ, DE, MD, VA, NC, SC, FL• Wendy Lyman, Category Mgr.• Business began April/May ’12• Promotional calendar included • Currently My largest C-Store Account on East Coast• Neuro positioned (5) Five Sku’s ( Sonic, Sleep, Bliss, Sun, Trim)• Opportunity to gain additional Sku’s (Passion)• Call frequency Quarterly, monthly phone/e-mail contact

2012 Review-Customer Insights Sunoco A Plus

Neuro – Quarterly Business Review

Trading Area- Sunoco A Plus

Neuro - Quarterly Business Review

August/Sept/Oct 5.9 VPO Average and an Average of 507 stores purchasing.

• YTD October ’12 (7 MThs) Revenue $600,569

• (5) Sku’s• Average Revenue Per Sku $120,114

YTD VPO 4.94 cases with an avg. of 481 stores purchasing

Canada Dry YTD % Sales Mix YTD Profitability

Current Quarter VPO YTD (7 MThs) VPO

2012 Review-Sales Insights

Sonic

29%

Sleep

18%Sun 6%

Bliss28%

Trim

13%

Passion6%

Neuro - Quarterly Business Review

Rewards Flyer Cold Rewards Presence

2012 Review-Account Activation

Neuro - Quarterly Business Review

2012 Review-Promotional Calendar

• (8) Weeks Gas Rewards Sept/Oct 2012• Everyday Single $2.69

2012 January February March April May June JulyAugus

tSept. Oct Nov. Dec.

$2.69 $2.69 $2.69 $2.69 $2.69

$2.69 with

$0.10Gas

Reward

$2.69 with

$0.10Gas

Reward

$2.69 $2.69

Neuro - Quarterly Business Review

2012 Review-Current YTD Sales Summary

Scan Data by sku and store count data that Sunoco Can provide from Company Operated Locations. 291 location----Sonic- .43 units per day319 locations---Bliss- .48 units per day217 locations---Sleep- .34 units per day248 locations---Trim- .22 units per day105 locations---Sun- .20 units per day Rewards Data- First 3 weeks of August vs. First 3 weeks of September during rewards 291 Stores Selling Sonic- +145%319 Stores Selling Bliss- +87%248 Stores Selling Trim +223%217 Stores Selling Sleep +95%105 Stores Selling Sun +208%

2013 Quarterly Business Planning

Sunoco A Plus Quarter 1, 2013

November 19th, 2012

Neuro – Quarterly Business Planning

o 2013 Plan Volume 25,000 .

o Frequency weeks in Value 8 ≤ 2/$4 8 $2.69 with gas rewards

Value 36 $2.69o Distribution 5 Set 6 for Success

Sunoco A Plus

o Gas rewards

o Conquer the Cold Vault- Eye to Arm

o Passion is being Considered for Authorization

Neuro - Quarterly Business Planning

• 720 stores• 50,400 total units/4200 cs.• 70 unit per store average/5.8 cs.

• No Activity booked as of yet as 2013 proposals are being reviewed.

• Retail $2.69• $135,576/720 Stores

• 5 Sku’s• $27,115 per Sku

• Rack program was presented to run with TPR and being considered

QTD VPO Projections QTD Profitability

QTD Frequency/Calendar QTD Affinities/Core 6/Plus 1

Sunoco A Plus

Feature Promotion

• 16 weeks of Activity was presented • 8 weeks TPR• 8 weeks Gas rewards

• Signage will be developed by Neuro/ Sunoco for all activities

In Store

• Mthly contact w/ Category Mgr.• Semi-Annual Business Review

• Monthly Communications between distributor network

• Monthly communications with Sunoco management teams.

Customer Activation Consumer Engagement

• Working w/ Aaron Squire to develop• Web interaction• Social Media interaction• Radio programs• Promo/Demo’s • Customer Appreciation• 2013 Vendor Show

Neuro - Quarterly Business Planning

Sunoco A Plus