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Paragon Partners CorpMc : Tuyt mt

Ni dung: Trang b kin thc, k nng, tm l.Mc tiu: Gii quyt xung t ni b, thit k phng n m phnHnh thc:Vng 1: Chia lm 6 i, tr li cu hi dnh chin thngVng 2: Chn ra 2 i, 5 thnh vin/1 i, tr li cu hi dnh chin thng

1. Gii thiu tnh hung1.1. Tnh hung1.2. Cng ty Kroger1.3. Cng ty Paragon Partners

1.1. Tnh hung

Tng quan v Kroger L h thng siu th ln nht v h thng bn l ln th hai (sau Wal-mart) 2625 siu th v ca hng (2/2013) Doanh thu nm 2014 l $108,5 t Li nhun rng t $1,73 t Thnh lp nm 1883 bi Bernard Kroger

Kroger bn g?

8

L mt qu u t uy tn ti Vit Nam:

2. Gii quyt mu thun ni b PPMc tiuNguyn nhnGii php

2.1. Mc tiuGi vng Paragon Partners

2.2. Nguyn nhnMc tiu khng thng nht, mi bn u c mc tiu ring.

Hai i tc phn i khng tin vo kh nng ca PPKh nngMt quyn hn v khng c ra quyt nh.Quyn hn

2.3. Gii phpCng nhau tho lun. cho i tc trnh by nguyn nhn ca mnhGii thch phng n v li ch lu di.

Gii thch phng n

V th ca cng tyKh nng m phn

Gii thch phng nLi ch ca PP so vi li ch ca KrogerCng ty c th t c li ch lu di >$2M=> m phn lin doanh.Lin doanh !?

Cu hi1. Khi mu thun xy ra th vic u tin l kim ngi ha gii ?

2. C nhiu quan im khc bit l mt trong nhng li ch ch yu ca vic lm vic theo nhm?Cu hi

3. Sao Thy l hnh tnh nng nht trong h mt tri? Cu hi c bit

Cu hi4. Tr s Paragon Partners nm ti Los Angeles?

Cu hi5. Paragon Partners l mt cng ty Logistics?

Cu hi6. Paragon Partners xy ra mu thun do khng kh nng thc hin hp ng vi Kroger?

Cu hi c bit7. C rng aoc tn thng gi lC cp(Piranha). Xut x t minTy Nam Brasil?

Cu hi8. 2 c ng ca PP bt ng l do khng tin vo kh nng ca cc c ng khc?

Cu hi9. Php tnh: 892= 7922 ?

3. m phn3.1. Mc tiu ca Kroger3.2. im mnh ca PP3.3. Mc tiu m phn3.4. Phng n v ri ro

3.1. Mc tiu ca Kroger khi vo th trng Vit Nam

Tham gia vo ngnh bn l Vit Nam y tim nngTip th i tr cc sn phm thc phm tiu dng M cc siu th ta lc trn khp Vit NamHnh thnh s hiu bit th trngHnh thnh mi quan h vi cc nh cung cp v chnh quynTr thnh la chn hng u ca ngi tiu dng

3.2. im mnh ca Cng ty Paragon Partners

L cng ty hng u th trng c ngun lc mnhAm hiu th hiu ngi tiu dngMi quan h vi tt vi cc nh cung cp v cc x nghip sn xutC mi quan h tt vi chnh quynNgun nhn lc di do, cht lng, giu kinh nghim

3.3. Mc tiu m phnTham gia su hn vo chui cung ng ca KrogerMc ch ban u ca Kroger l mua mt gi dch v tr ht trong mt ln li ch ngn hnKhi mt thng hiu bn l vo mt th trng s dn n rt nhiu loi hnh km theo pht trin( sn xut, logistics, marketing, bt ng sn) li ch di hnHn ht, cn mang n c hi hc hi: kinh nghim, qun l, quy trnh. li ch di hn

Phng n chnh : Lin doanh3.4. Phng n v ri ro_ Paragon Partners s p ng cc yu cu ban u ca Kroger nhng khng ly 2 triu USD coi y l phn hn vn

_ La chn a im chin lc nht, xy dng siu th t nht, tm kim cc nh cung cp tt nht, gii quyt giy php thun li nht.

_ Ngoi ra cn cc dch v nh: logistics(Vn chuyn, nh kho),quan h vi truyn thng, lin h php lut, tuyn dng nhn s, mi quan h vi chnh quyn, tng thm v th trong lin doanh.

Li ch ca Kroger: - Rt ngn thi gian xm nhp th trng. - Gim bt cc ri ro php lut, hnh chnh, chnh sch. - t c v th cnh tranh tt. - Gim chi ph giai on u.Li ch ca Paragon Partners : - C hi hc hi: kinh nghim, qun l, quy trnh. - Tng danh ting thng hiu ( m ra cc c hi kinh doanh)

Ri roTham gia lin minh c th b nut chng hoc b y ra khi Kroger am hiu kinh doanh ti Vit Nam.

Kroger mun t thc hin.

iu kinMc gi2 triu USDa im thun lixxxxxxXy dng ca hngxxxxxxThit lp mi quan h vi cc nh cung cpxxxxxxLo liu vic xin cp giy phpxxxxxxLogisticsVn chuynxxxxxNh khoxxxxxMi quan h vi truyn thngxxxxLin h php lutxxxTuyn dng nhn sxxMi quan h vi chnh quynx

Phng n thay th 1: Tng gi bng cc gi dch v hp dn- Mc tiu: t c cc li ch ln hn

Phng n thay th 2: Gi gi 2 triu USD vi cc dch v ph hp

Thc hin cc yu cu ca Kroger vi cc dch v cnh tranh va phi vi i th.+ a im, xy dng, nh cung cp, giy t hnh chnh.

Cu hi1. Tng mc bn l hng ho dch v Vit Nam nm 2011 t khong 800.000 t VND?

Cu hi2. Nm 2013, th trng bn l Vit Nam pht trin c khong 720 siu th v 130 Trung tm thng mi cc loi?

Cu hi3. Nm 2012, doanh s bn hng ca Kroger khong 80 t USD ?

4. m phn thnh cng ngha l dnh thng li v cho cng ty?Cu hi

5. Bnh g bc s b tay?Cu hi c bit

6. Trong m phn theo kiu nguyn tc, c 1 nguyn tc l tp trung vo li ch ch khng phi lp trng?Cu hi

7. Trong slide phng n thay th 1, c bao nhiu iu kin c cp ? Cu hi c bit

8. Trong phng n 1: Lin doanh, li ch quan trng nht m PP c c l danh ting thng hiu?Cu hi

Chc mng i chin thng!

Cm n qu v tham gia bui hun luyn hm nay