I HC KINH T TP. H CH MINH CAO HC KINH T KHA 20 M 1

TI:

CU TRC T CHC CA TP ON NIKE (LNH VC SN XUT)NHM 6:1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. Nguyn Tr Thanh Tho Trn Thanh Phong V Duy Khnh Trn Thin Tm Nguyn Quyn Trn Hong Tun Trn Minh Sang Ng Thanh Sang Nguyn Th Tuyt L Th Cm Sang Trng Cng Minh

Tp. H Ch Minh, 20/01/2011

ti: Hy trnh by cu trc t chc ca mt tp on nc ngoi ang p dng m cc anh ch bit. Cu trc ny c u nhc im g? Cc doanh nghip Vit Nam rt ra c bi hc kinh nghim g t kinh nghim cu trc t chc trn? PHN CHIA CNG VIC NHM 6: Ngi ph trch chnh Thanh Tho Ngy cung cp thng tin cho thnh vin trong nhm 1 2 C s l thuyt Khi qut v tp on Nike (Lch s thnh lp, lnh vc kinh doanh/ Sn xut, th trng hot ng.) C cu t chc ca tp on Nike (S Ms. Tuyt t chc, s lng cc thnh vin trong cc phng ban, nhim v cc phng ban, thu nhp bnh qun ca tng phng ban,.) Mr. Khnh, Phn tch thc trng cu trc t chc Mr. Quyn, ca tp on Nike Mr. Thanh Phong Phn tch u im cu trc t chc Mr. Minh Sang ca tp on Nike Mr. Thanh Sang Phn tch Nhc im cu trc t chc Mr. Cng Minh ca tp on Nike Mr. Tun Bi hc kinh nghim t cu trc t Mr. Thin Tm chc ca Nike Tng hp, vit Bi bo co Trnh by bng PowerPoint Ms. Cm Sang Thanh Tho Thanh Tho Th Hai, 17/10 Th T, 19/10 Ch Nht, 16/01 Th 6, 14/01 Th 6, 14/01

STT

Ni dung/Nhim v

3

4

5 6 5 6 7

MC LC

PHN 1: C S L THUYT ........................................................................................... 1 I. MT S VN V T CHC ............................................................................... 1 1. 2. 3. Khi nim T Chc..................................................................................................... 1 Cc nguyn tc lm vic ca t chc ......................................................................... 1 Tm hn qun tr ......................................................................................................... 1

3.1. La chn tm hn qun tr phi cn c vo: 4. Quyn hnh trong qun tr .......................................................................................... 2 4.1. Khi nim ............................................................................................................. 2 4.2. Ngun gc ca quyn hnh .................................................................................. 2 4.3. Theo quan im ca Max Weber: Quyn hnh ca nh qun tr ch y khi . 2 4.4. Quyn hnh ca cc nh qun tr c gii hn ...................................................... 2 5. Phn cp qun tr ........................................................................................................ 2 5.1. 5.2. 5.3. 5.4. Khi nim ........................................................................................................... 2 Mc ch ............................................................................................................. 2 Nhc im ........................................................................................................ 2 C s xy dng c cu t chc ..................................................................... 2

II. XY DNG C CU T CHC .............................................................................. 3 1. Khi nim .................................................................................................................... 3 2. Cc nguyn tc xy dng c cu t chc ............................................................... 3 3. Cc quan im thit k c cu t chc ......................................................................... 3 4. Khi phn chia cc b phn phi da trn tiu thc ..................................................... 3 5. Cc m hnh C cu t chc c bn ............................................................................ 3 III. U QUYN .................................................................................................................... 8 1. Khi nim ................................................................................................................... 8 2. Qu trnh u quyn gm 4 bc ................................................................................ 8 3. Nhng tr ngi thng gp khi u quyn .................................................................. 8 4. Bin php khc phc ........................................................................................................... 8

C CU T CHC TP ON NIKEPHN 2: TNG QUAN V C CU T CHC CA TP ON NIKE ................. 9 I. LCH S PHT TRIN ..................................................................................................... 9 II. KHU VC HOT NG SN XUT CA NIKE .................................................. 10 1. 2. Trn Th Gii ......................................................................................................... 10 Ti Vit Nam ........................................................................................................... 10

III. KHU C CU T CHC CA TP ON NIKE LNH VC SN XUT ............................................................................................................................................. 11 1. 2. 3. Trn ton Th Gii ................................................................................................ 11 C cu t chc ca Nike Chu ........................................................................... 11 C cu t chc ca Nike ti Vit Nam .................................................................. 13 3.1. 3.2. Nhim v ca cc phng ban Ca Nike Vit Nam .................................... 13 Phn tch cu trc ca Nike Vit Nam ...................................................... 16

PHN 3: NHN XT V C CU T CHC CA NIKE BI HC KINH NGHIM CHO CC CNG TY VIT NAM ................................................................ 17 I. NHN XT V C CU T CHC CA NIKE .................................................. 17 1. u im ........................................................................................................................ 17 2. Nhc im .................................................................................................................. 17 II. BI HC KINH NGHIM CHO CC CNG TY VIT NAM ........................... 18

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C CU T CHC TP ON NIKE

PHN 1: C S L THUYTI. MT S VN V T CHC:

1. Khi nim T Chc: T chc l mt trong nhng chc nng chung ca Qun tr lin quan n hot ng thnh lp nn cc b phn trong t chc bao gm cc khu v cc cp, tc l quan h hng ngang v hng dc m nhn cc hot ng cn thit, xc lp cc mi quan h v nhim v, quyn hn v trch nhim gia cc b phn . 2. Cc nguyn tc lm vic ca t chc: - Nguyn tc gn vi mc tiu: da trn mi trng v xy dng c cu ph hp. - Nguyn tc thng nht ch huy: mi ngi ch nhn mnh lnh ca mt ni Nguyn tc hiu qu kinh t: Xy dng c cu t chc phi quan tm n hiu qu kinh t Nguyn tc cn i: cn i gia quyn hnh v trch nhim Nguyn tc linh hot: c th i ph kp thi vi s thay i mi trng Nguyn tc an ton v tin cy: chng c tc ng ca mi trng bn ngoi v bn trong.

3. Tm hn qun tr: L s lng nhn vin cp di m mt nh qun tr c th qun l hiu qu Tm hn qun tr c lin quan mt thit n tng nc trung gian trong t chc - Tm hn qun tr rng: t nc thang trung gian lm cho chi ph qun l thp; nhng d dn n tnh trng qu ti. - Tm hn qun tr hp: 3.1. La chn tm hn qun tr phi cn c vo: Nng lc ca nh qun tr, nh qun tr gii th s c tm hn rng Trnh ca cp di Tnh cht ca hot ng Mc n nh ca hot ng S tng ng ca nhim v S gn gi v khng gian Phng tin, iu kin kim sot v iu khin Page 1

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C CU T CHC TP ON NIKE

4. Quyn hnh trong qun tr: 4.1. Khi nim: Quyn hnh l nng lc cho php yu cu ngi khc hnh ng theo ch o ca mnh. Quyn hnh l cng c ca cc nh qun tr 4.2. Ngun gc ca quyn hnh: Quyn hnh xut pht t chc v Quyn hnh xut pht t cng nhn ca cp di. 4.3. Theo quan im ca Max Weber: Quyn hnh ca nh qun tr ch y khi: S hp php khi m nhn chc v C s tha nhn ca cp di th quyn hnh l chnh ng Bn thn nh qun tr c phm cht kh nng cn thit 4.4. Quyn hnh ca cc nh qun tr c gii hn: Quy nh lut php o c x hi Kh nng iu kin sinh hc ca con ngi

5. Phn cp qun tr: 5.1. Khi nim: Phn cp qun tr l s phn chia hoc u thc bt quyn hnh ca cc nh qun tr cp trn cho cc nh qun tr cp di 5.2. Mc ch: p ng kp thi, nhanh chng ph hp vi yu cu tinh t nhm to iu kin o to cc nh qun tr cp di. 5.3. Nhc im: Lm mt tnh thng nht ca t chc Kt qu hot ng hn ch v trnh c hn ca cp di 5.4. C s xy dng c cu t chc: Mc tiu v chin lc hot ng ca t chc Mi trng bn ngoi (mi trng vi m v v m) Cng ngh sn xut sn phm hay dch v chnh Page 2

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C CU T CHC TP ON NIKE Cc ngun lc, c bit l ngun nhn lc II. XY DNG C CU T CHC: 1. Khi nim: L sp xp cc b phn, cc n v nh trong cng ty thnh mt th thng nht di s lnh o tp trung ca nh qun tr cp cao nht. Trong , mi b phn c giao ph nhng nhim v v quyn hn nht nh. 2. Cc nguyn tc xy dng c cu t chc: - S lng b phn cp bc xc nh trn c s nhu cu thc t Xc nh r rng phm vi nhim v quyn hn ca tng b phn Mi b phn c th m nhn mt hoc mt s nhim v m nhiu b phn lm Xc nh chnh xc cc lung thong tin trong t chc, m bo s pht trin nhp nhng gia cc b phn thc hin mc tiu chung.

3. Cc quan im thit k c cu t chc: - Quan im c in: nhn mnh n tnh chnh thc v h thng quyn lc r rng. Quan nim hin i; nhn mnh n tnh hp tc, lm vic theo nhm, gii quyt vn theo tnh hung.

4. Khi phn chia cc b phn phi da trn tiu thc: - Tm hn qun tr Thi gian: cch phn chia lu i nht Theo chc nng Theo lnh th a l: p dng i vi cng ty ln t cng ty cc vng khc Theo sn phm: c p dng i vi nhng doanh nghip sn xut dch v vt cht. Theo khch hng: p dng i vi n v dch v phc v tt nht nhng khch hng khc nhau. Theo quy trnh sn xut 5.NHM 6

Cc m hnh C cu t chc c bn: Page 3

C CU T CHC TP ON NIKE

M HNH

C IM - Mi cp di nhn s iu hnh v chu trch nhim

U IM

NHC IM

HNH

- Tun th nguyn tc thng nht ch huy - To ra c s thng nht tp trung cao . - Ch trch nhim r rng

TRC TUYN

trc mt cp trn duy nht. - Thch hp vi tnh cht quy m nh, sn phm khng phc tp. - Hnh thnh cc b phn chuyn mn c gi l cc phng phan chc nng. Lnh o iu hnh hot ng ca t chc thong quan cc phng ban chc nng. - i vi nhng t chc mi thnh lp.

- i hi nh qun tr phi c kin thc ton din. - Hn ch s dng chuyn gia - D dn n tnh trng qun l gia trng. 5.1

- S dng c nhiu chuyn gia gii - Khng i hi nh qun tr c kin thc ton din, do tm c nhiu nh qun tr gii

- Quy phm tnh cht thng nht ch huy. - S phi hp gp rt nhiu hn ch 5.2

CHC NNG

- Vn c xu th can TRC TUYN CHC NNG thip ca cc b phn chuyn mn vo cng vic ca cc tuyn. - S phi hp gia cc b phn hn ch. - Cha tun th cNHM 6

- y l c cu t chc c p dng ph bin nht.

- Kt hp c u im ca hai c cu trn.

5.3

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C CU T CHC TP ON NIKE nguyn tc linh hot. M HNH C IM U IM- y l hnh thc t chc linh ng. - t tn km, s dng nhn lc c hiu qu - p ng c tnh hnh sn xut kinh doanh ng. nhiu bin

NHC IM- D xy ra tranh ginh nh hng gia lnh o tuyn v lnh o d n. - Cn s can thip ca lnh o ln nht quy nh r nhim v cho tng lnh o tuyn v lnh o d n trong nhng khong thi gian khc nhau.

HNH

C CU MA TRN

- Thch hp vi doanh nghip ln trong xu th hi nhp. - Cho php cng lc thc hin nhiu d n.

5.4

- Thnh lp v gii th d dng, nhanh chng.

- Mang tnh c in nhng li c nhng ng dng tt trong cnh tranh. THEO A L - Phn chia theo c im vng a l, nhm khai thc u th trong cc hot ng ca a phng. - Ly c s l cc dy sn phm hay lnh vc hot ng thnh lp cc b THEO SN PHM phn hot ng. - B phn ph trch sn phm c trch nhim hot ng trn nhiu th trng khc nhau v sn phm .

- Giao trch nhim cho cp thp hn. - Cnh tranh c hiu qu cc khu vc a phng. - Xc nh c li th cnh tranh vng trong chin lc pht trin. - Pht trin tt sn phm, c tm nhn tng qut v th trng ca 1 dy sn phm nht nh. - C kh nng tp trung ngun lc, v vy d to tnh cnh tranh v chi ph. - D xc nh u th cnh tranh.

- Chi ph qun l cao do cn nhiu ngi lm cng vic tng qun l. - i hi phi c mt c ch kim sot phc tp.

5.5

- i hi trnh qun l khc nhau cc dy sn phm, do chi ph qun l cao - Pht trin ngun nhn lc trong t chc hn ch. - D dn n tnh cc b gia cc b phn lm cho kh nng hp tc gia cc b phn km.

5.6

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C CU T CHC TP ON NIKE

HNH 5.1: M HNH C CU T CHC TRC TUYN

HNH 5.2: M HNH C CU CHC NNG

HNH 5.3: M HNH C CU TRC TUYN CHC NNG

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C CU T CHC TP ON NIKE

HNH 5.4: M HNH C CU T CHC MA TRN

HNH 5.5: M HNH C CU THEO A L

HNH 5.6: M HNH C CU THEO SN PHM

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C CU T CHC TP ON NIKE III. U QUYN

1. Khi nim: L cp trn giao cho cp di quyn ra quyt nh C 2 iu kin: Ch giao nhng quyn m anh c. Khng giao ht quyn m anh c

2. Qu trnh u quyn gm 4 bc: - Bc 1: Xc nh kt qu Bc 2: Giao nhim v cho ngi c u quyn Bc 3: Giao quyn Bc 4: Kim tra, theo di vic thc hin

3. Nhng tr ngi thng gp khi u quyn: - Tm l s cp di khng hon thnh nhim v. Tm l s cp di lm theo cch ring v lm tt hn mnh. Phm vi trch nhim, quyn hn xc nh khng r rng.

4. Bin php khc phc: - Phi cho cp di quyn t do hnh ng Trao i c m gia cp trn v cp di. Xc nh r trch nhim, quyn hn bng vn bn.

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PHN 2: TNG QUAN V C CU T CHC CA TP ON NIKELCH S PHT TRIN Nike l nh cung cp qun o v dng c th thao thng mi cng cng ln c tr s ti Hoa K. u no ca cng ty t ti Beaverton, gn vng th Portland ca Oregon. Cng ty ny l nh cung cp giy v o qun th thao hng u trn thI.

gii v l nh sn xut dng c th thao ln vi tng doanh thu hn 19,01 t la M trong nm ti chnh 2010. Tnh n nm 2010, cng ty ny c hn 35.000 nhn vin trn khp th gii. Nike v Precision Castparts l cc cng ty duy nht c trong danh sch Fortune 952 c tr s trn ton th gii. Cng ty c thnh lp vo ngy 25 thng 1 nm 1964 vi tn Blue Ribbon Sports nh bn tay Bill Bowerman v Philip Knight, v chnh thc c tn Nike, Inc. vo nm 1978. Cng ty ny ly tn theo, n thn chin thng ca Hy Lp. Nike qung b sn phm di nhn hiu ny cng nh cc nhn hiu Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Skateboarding v cc cng ty con bao gm Cole Haan, Hurley International, Umbro v Converse. Nike cng s hu Bauer Hockey (sau ny i tn thnh Nike Bauer) vo khong nm 1995 n 2010. Ngoi sn xut o qun v dng c th thao, cng ty cn iu hnh cc ca hng bn l vi tn Niketown. Nike ti tr cho rt nhiu vn ng vin v cu lc b th thao ni ting trn khp th gii, vi thng hiu rt d nhn bit l "Just do it" v biu trng Swoosh. Tr s chnh t ti Beaverton, Oregon - M, mt phn ca khu th Portland. Din tch 0,81km vung c xy dng m rng 4 ln vo cc nm 1992,1999,2001,2008.

KHU VC HOT NG SN XUT CA NIKE 1. Trn Th Gii Nike cng tc tc vi 952 nh my sn xut ti 58 quc gia thuc Chu u, Trung ng v Chu Phi, Chu M, Chu .II.

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C CU T CHC TP ON NIKE STT 1 2 3 4 5 6 7 8 9 10 11 12 Quc gia Canada Colombia USA Mexico Guatemala Honduras El Salvador Ecuador Brazil Chile Argentina Taiwan STT 13 14 15 16 17 18 19 20 21 22 23 24 Quc gia Lithuania Bosnia Belgium Bulgaria Dominican Republic Italy Jordan Holland Moldova Turkey Spain South Korea STT Quc gia STT 25 26 27 28 29 30 31 32 33 34 35 36 Israel Greece Portugal Morocco Tunisia Egypt Pakistan Malaysia Indonesia Fiji Australia Macau 37 38 39 40 41 42 43 44 45 46 47 48 Quc gia Thailand Cambodia Vietnam Singapore Bangladesh India Sri Lanka South Africa PRC Hong Kong Japan 11 nc khc

2. Ti Vit Nam Nike cng tc vi 57 nh my sn xut: 10 Nh my pha Bc, 1 nh my Min Trung v 47 nh my Min Nam. Vn phng i din chnh ca Nike Vit Nam t ti thnh ph H Ch Minh. a ch vn phng: 235 (The Metropolitan Lu 12-13), ng Khi, P.Bn Ngh, Q.1 - (08) 3829 8172 Nhn vin chnh thc ti Vit Nam: 144 ngi (99 nhn vin ph trch ngnh hng Footwear, 15 nhn vin ph trch Apparel, 25 nhn vin ph trch ngnh hng Converse, 5 nhn vin kinh doanh v Marketting).III. C CU T CHC CA TP ON NIKE LNH VC SN

XUT: 1. Trn ton Th Gii: Vi 952 nh my t ti 58 quc gia, Nike chia lm 4 khu vc t chc chnh qun l lnh vc sn xut nh sau:NHM 6

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C CU T CHC TP ON NIKE PHN TRM (%) 11

STT

KHU VC Chu u, Trung ng v Chu Phi (EMEA Europo, The Middle East and Africa) Chu M (Americas) Bc (North Asia) Nam (South Asia)

1

2 3 4

19 41 29

2. C cu t chc ca Nike Chu

C cu t chc ca Nike Chu s dng theo m hnh a l v trc tuyn - chc nng.NHM 6

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C CU T CHC TP ON NIKE u im: Tun th nguyn tc thng nht ch huy l v tt c cc nc u bo co thng tin v tr s chnh Beaverton, Oregon - M Khai khc c u th trong cc hot ng ca a phng: ngun nhn cng, gi nguyn vt liu, chi ph hot ng sn xut thp, gim chi ph, tng li nhun. Do c cu t chc ca Nike c Phng kim nh cht lng theo tiu chun ca Nike nh nh cung cp nguyn vt liu, nh my gia cng iu c Nike kim nh trc khi k hp ng lin doanh, v c qu trnh hot ng sn xut. V vy, Nike d khng c nh my chnh thc no ca Nike nhng cht lng sn phm cao v gn nh ng nht. Nhc im: Chi ph qun l cao do cn nhiu nhiu lm cng vic tng qun l v trnh khc nhau cc dy sn phm i hi phi c mt c ch kim sot phc tp. Chnh sch ca Nike l s dng nhn ti ti a phng nn vic tuyn dng ngi ti ph hp vi yu cu cng vic gp nhiu kh khn. Do Nike tun th nguyn tc thng nht ch huy nn tnh cc b gia cc b phn rt cao. T , thng tin qua li gia cc b phn mt nhiu thi gian. 3. C cu t chc ca Nike ti Vit Nam1. Nhim v ca cc phng ban Ca Nike Vit Nam General Management (GM): chu trch nhim qun l chung cho cc ngnh hng Vit Nam. Ngi m nhim l Suzanne Anderson General Adminatrator and Equiment assistant (GM Admin & EA): h tr cho GM trong vic qun l thng tin t di ln v lp k hoch iu hnh qun l chung. Ngi m nhim l Nguyn Ho Sustainable Manufacturing Process (SMP): qun l tin trnh mi trng v an ton lao ng trong cc cng ty gia cng. Ngi m nhim: L Phng, V Thanh, Nguyn Uyn.

-

-

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Material Supply Planning Manager Vu Nguyen Colorist & Production Material Supply Analyst planner FVN, YPV, USV Vy Le Lan Huyen Prodcution Analyst SIV, TMV Mai Tran Production Analyst CCV, DDV, MHG PhuongNguyen Tuyet Nguyen Production Analyst (maternity leave Production till Feb 2011) AnalystMXP,YVN,QVE,U mbro

NITC Bob Regiona David GM Admin Tindell l Hao Nguyen James . & EA HRMD Geoff . SMPD Nichols . GPAD Son Cao Ops Mgr HMR LEA SMP TBH Phuong Phuon M Nguyen Apparel LIM Innovatio HRM Lam Keith g Le Operations TBH n Mgr Bui Philli Director Thanh Van Le Hau (TBD) HR ps Vu Pham Speciali Uyen John IT Systems LEA Production APPI Manager Manager Anh Nguyen Hoan Fuller Support Analyst st N Hung Dang Nguye Luc Ngo g HRM Chau Le n Tram Vo Luon Trainin Cuong Truc APPI g Nguyen g Luong Material ID) speciali Doan Hoang Quality st ES Pham Engineer QE. Trainee Hanh MXP, YVN, Minh ESV, MHG, Pham USV, QVE, Phung APPI FVN, VNL FTV8,SAA, ES Quality NIC Engineer TMV, SIV, CCV, DDV, YPV

GM Suzanne Anderson GM

G P Nhut A Phan M

ITM Luu Hao Nguy Doan en Hao Hung T ITM Ngu Dang h yen Thi u y Nguy en V IT u G Engi P neer A M

OO M Dieu Thuy Nguy Hoa en Yen Chau Nguy Nguy en en Anh Acco Pham unta Vy nt Tran ADC

POD Tim Ander son

MOD Larry Levi

Production Nghia Pham Analyst SAA, NIC, ESV Ho La Minh Huynh Logistics Assistant

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C CU T CHC TP ON NIKE Sustainable Manufacuring Process Director (SMPD): Gim c qun l tin trnh mi trng v an ton lao ng trong cc cng ty gia cng cho ton khu vc. Human Resource Management (HMR): qun l v iu hnh nhn s ca cng ty. Ngi ph trch l Nguyn Phng Human Resource Management Director (HMRD): Gim c qun l v iu hnh nhn s cho ton khu vc. Nike Innovation Traning Center (NICT): l trung tm pht trin v i mi ca Nike, chuyn pht trin ngun nhn lc v sn phm ca Nike, chu trch nhim t vn v h tr cho cc gim c iu hnh cc nc. Ngi ph trch chnh l Bob Tindell. Product Operations Director (POD): Gim c qun l sn phm giy, ph trch tt c cc vn lin quan n cht lng sn phm giy Vit Nam. Nhn vin ph trch l Tim Anderson. Manufacturing factory Operations Director (MOD): Gim c qun l sn xut Giy, ph trch khu sn xut mt hng giy Vit Nam. Nhn vin ph trch l Larry Levi. Information Technology Management (ITM): qun l thng tin v h thng hot ng ca cc phng ban. Nhn vin ph trch l Hng ng, on Ho v Nguyn Thi. Grant Protected Area Management (GPA): qun l v vic sao chp mu m, cht lng ca sn phm. B phn ny chng hng gian, hng gi ngoi th trng nh hng xu n tn tui ca cng ty. Nhn vin m nhim l Nguyn Ho, Phan Nht. Grant Protected Area Management Director (GPAD): Gim c chng sao chp sn phm ca khu vc, h tr cho b phn chng sao chp mu ca cc nc. Lean production (LEAN): l b phn to ra gi tr trong sn xut bng cch gim bt cc cng vic, quy trnh khng hiu qu v lng ph, c trch nhim ti u ha cc quy trnh lm vic, mi trng sn xut, thi quen cng vic mang li hiu sut cao nht. Ngi ph trch chnh l Keith Phillips. Office Operation Management (OOM): qun l v k ton, hp ng ca cng ty. Ngi ng u l Thy Hoa.

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C CU T CHC TP ON NIKE Apparel Operations Director: Gim c iu hnh ph trch ngnh hng qun o ti Vit Nam. Ngi m nhn l L Vn. 2. Phn tch cu trc ca Nike Vit Nam. C cu t chc ca Nike Vit Nam s dng kt hp gia ba m hnh a l, sn phm v trc tuyn trc nng. u im: Khai khc c u th trong cc hot ng ca a phng. S dng c nhiu chuyn gia gii, khng i hi cc nh qun l c kin thc ton din. S dng ngun lc gii v chuyn mn ph hp vi mc tiu pht trin ca tp on Nike. Cc phng ban khng ch o v qun l ln nhau, v nhn vin c giao quyn v trch nhim r rng trong lnh vc m mnh ph trch. Nhc im: Chi ph qun l cao do thu nhiu ngi gim st quy trnh sn xut v thnh phm ca cc cng ty gia cng. Tnh cc b gia cc b phn, lm cho vic cung cp thng tin mt nhiu thi gian, nh hng n k hoch ca cc phng ban khc. Cha tun th c nguyn tc linh hot. i hi phi c mt c ch kim sot phc tp qun l cc cng ty gia cng. Pht trin ngun nhn lc trong t chc hn ch.

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C CU T CHC TP ON NIKE

PHN 3: NHN XT V C CU T CHC CA NIKE BI HC KINH NGHIM CHO CC CNG TY VIT NAMI. NHN XT V C CU T CHC CA NIKE 1. u im: S dng c ngun lc c sn cc cng ty gia cng, v a phng tp on Nike khng tn tin u t vo my mc thit b, chi ph sn xut cho mt sn phm r m sn phm u ra vn m bo cht lng theo tiu chun ca Nike. Tinh gin b my t chc do sn phm sn xut u thu gia cng, lm cho chi ph gim v li nhun tng. C Phng ban chun ha cht lng, lm cho cht lng sn phm thng nht ton cu. S dng m hnh trc tuyn theo nguyn tc thng nht ch huy lm cho trch nhim gia cc b phn, khu vc r rng. Tuyn dng nhn lc c trnh cao, hu ht l bc i hc tr ln v nng ng nn hiu qu hot ng ca t chc cao. Ch i ng, lng bng tt, do thu ht c nhiu nhn ti. 2. Nhc im: Thi gian phn ng s c, vn chm do ph thuc thng tin vo tr s chnh. Ph thuc mt phn vo cc cng ty gia cng trong vn nguyn vt liu u vo, v qu trnh cung ng hng ng hn. Tt c cc b phn c lp vi nhau, do cc b phn gp nhiu kh khn trong vic h tr cho nhau. C s ng y trch nhim cho nhau trong nhng nhim v pht sinh khng ph thuc phng ban no. Chi ph qun l cao do thu nhiu ngi gim st quy trnh sn xut v thnh phm ca cc cng ty gia cng.

II.NHM 6

BI HC KINH NGHIM CHO CC CNG TY VIT NAM Page 16

C CU T CHC TP ON NIKE a s cc cng ty may mc ln ca Vit Nam p dng m hnh thu gia cng tn dng ngun lc c sn cc cng ty gia cng gim chi ph lm tng li nhun. V d: Cng ty C phn Thng Mi u t Dt May Thnh Cng, Cng ty TNHH Phm Tng, Tng cng ty C phn May Vit Tin, ... Cc cng ty Vit Nam cha u t nhiu cho cc b phn kim tra cht lng u vo ca ngun nguyn vt liu cung cp cho cc cng ty Gia cng nn cht lng sn phm cha ng iu. Tp on Nike th b phn kim tra cht lng ny th hot ng rt tt v hu hiu. Cc cng ty Vit Nam cha thu ht c nhn ti c trnh chuyn mn cao, do lng thp. Thng tin ni b ca cng ty Vit Nam l cng b rng ri n cc phng ban thi gian phn ng trc s c v vn nhanh.

NHM 6

Page 17