Quality Means the World to Us

QUALITY MEANS THE WORLD TO USONLINE PANELS

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HOW TO SECURE QUALITY IN FACE-TO-FACE

TYPICAL AREAS OF ERROR OCCURANCE:

QUALITY MEASURES:

Interview qualityRisk that interviewer impacts the response

Interviewer briefingConsistant interviewer training Interviewer supervision

Data typing Respondents truthfullness and consistency

Data Double Entry Out-Door Quality Check Significance test

HOW TO SECURE QUALITY IN FACE-TO-FACE

TYPICAL AREAS OF ERROR OCCURANCE:

QUALITY MEASURES:

Answer consistencyTop-box-/uniform respondents Speeders/irregularly quick respondents Respondent truthfulness and consistency

Logic test implemented in surveyPre-defined response rate is measured Time measurement of response time Re-surveying respondents (over phone)

SSI QUALITY CERTIFICATION OF OUR PANELLOGIC TESTHow 165 panelists responded to the below conflicting statements: I often find that I get stressed out when I go shopping I find shopping to be a calming activity RESULT 94,5% respondents were consistent in their answer (156 of 165) CONCLUSION People in our panel are generally very thought consistent 94%

LOGIC CONSISTENT PANELISTS

6%

Consistent

Inconsistent

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SSI QUALITY CERTIFICATION OF OUR PANELANSWER CONSISTENCY:How 165 panelists answered about informational facts. We asked: In what year were you born(open-end)? And what is your age group(in brackets)? RESULT 95,8% respondents were consistent in their answer (158 of 165)

AGE CONSISTENT PANELIST

4.20%

95.80%

This question proved inconsistent according to which country the respondents were from. Funny enough it was primarily 1 year inconsistency. After reflection it was obvious that in vietnam, compared to our other panels, people are born as one year old whereas in other panel countries you are 0 years old at birth.

Consistent

Inconsistent

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SSI QUALITY CERTIFICATION OF OUR PANELTOP-BOX-/UNIFORM RESPONDENTSTop-box respondents are respondents who choose the top box consistently and is often a sign of lacking reflection. We registered the respondents who answered in the top box more than 40% above a predefined satisfactory rate RESULT 92,1% respondents answered within the pre-defined satisfactory rate (152 of 165)


7.90%

92.10%

Reflective responds

Uniform responds

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SSI QUALITY CERTIFICATION OF OUR PANELSPEEDERS/IRREGULARLY QUICK RESPONDENTSWe registered respondents who spend less than 40% of the median time on the survey: RESULT 98,2 % of the respondents not speeding through the survey (162 of 165)


1.80%

98.20%

Speeding is one of the greatest issues in panels. By our low incentive procedure we succesfully reduce respondents who see online survey as an income towards panelist who wants to give their opinion

Speeding

Non-speeding

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WHY EPINION?High Quality Panels

> Easy accessible high quality panelsProfessional Sampling Tool Expertise

Compliant with ESOMAR regulations Large number of recruitment channels and standardized recruitment questions Apply a very stringent respondent quarantine practice Interesting invitations, not too long surveys and constant evaluation of respondents feedback

If you can make your own survey questions, you can just send us the link to embed to our sophisticated panel management system

Our professional research team serves with high expertise from survey design to analysis, reporting and translation

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PHAM TRAN NGHIA (MR)SENIOR CONSULTANT T: +84 905 025 752 E: [email protected]

THUE QUIST THOMASEN (MR)REGIONAL MANAGER T: +84 946 270 280 E: [email protected]

HUYNH BA DUY (MR)SENIOR MANAGER T: +84 918 478 281 E: [email protected]

REQUEST FOR [email protected] EPINION | 11TH FLOOR, DINH LE BUILDING | 1 DINH LE STREET, DISTRICT 4, | HO CHI MINH CITY | VIETNAM T: +84 8 38 26 89 89 | E: [email protected] | W: EPINION.ASIA

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EPINION COPENHAGENRYESGADE 3F 2200 COPENHAGEN DENMARK T: +45 70 23 14 23 E: [email protected] W: WWW.EPINION.DK

EPINION AARHUSTOLDKAMMERETNORDHAVNSG ADE 1-3DK-8000 AARHUS C T: +45 87 30 95 00 E: [email protected] W: WWW.EPINION.DK

EPINION SAIGON11TH FLOOR, DINH LE BUILDING 1 DINH LE STREET, DISTRICT 4, HCMC, VIETNAM T: +84 8 38 26 89 89 E: [email protected] W: WWW.EPINION.VN

Quality Means the World to Us

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