Quality and Differentiation

StrategiesPresented by:

Mr. Michael Salazar

February 6, 2014

Superior product and service design

Outstanding service

High agility

Continuous innovation

Rapid response

1. Competing on Superior Product Design

PerformanceFeaturesReliabilityDurabilityAesthetics

The Role of Quality in Product Design

Concurrent Engineering

Value analysisDesign reviewsExperimental

design

2. Competing on Service

“If we take care of our employees they will take care of our employees”

The Role of Quality in Service

ReliabilityAssuranceTangiblesEmpathyResponsiveness

3. Competing on Agility

Custom productsOption – oriented

productsStandard products

The Role of Quality in Agility

“The ability to keep current with business needs”

4. Competing on Innovation

Outstanding product research, design and development

High product qualityAbility to modify

production facilities to produce new products frequently

The Role of Quality in Innovation

Innovation should lead an organization to new dimensions of performance.

5. Competing on Time

They speed up work processes

Reducing the potential for mistakes and errors

The Role of Quality in Time Competitiveness

Faster and more flexible response to customer is a critical requirement of business management.