QR Codes in Marketing
description
Transcript of QR Codes in Marketing
![Page 1: QR Codes in Marketing](https://reader036.fdocuments.net/reader036/viewer/2022062518/5681458b550346895db2735a/html5/thumbnails/1.jpg)
QR CODES IN
MARKETI
NG
TH
OM
AS
AM
ES
MA
RK
ET
I NG
15
1 P
RE
SE
NT
AT
I ON
![Page 2: QR Codes in Marketing](https://reader036.fdocuments.net/reader036/viewer/2022062518/5681458b550346895db2735a/html5/thumbnails/2.jpg)
WOULD YOU SCAN THIS?
![Page 3: QR Codes in Marketing](https://reader036.fdocuments.net/reader036/viewer/2022062518/5681458b550346895db2735a/html5/thumbnails/3.jpg)
REASONS CUSTOMERS USE QR CODES
![Page 4: QR Codes in Marketing](https://reader036.fdocuments.net/reader036/viewer/2022062518/5681458b550346895db2735a/html5/thumbnails/4.jpg)
REASONS COMPANIES USE QR CODES
To Increase Sales
To Increase Exposure And Information On Good Or Service
To Offer Something Special To Customers To Who Scan The Code (e.g. coupons, video or connection to website)
Because Competitors Are Using Them
![Page 5: QR Codes in Marketing](https://reader036.fdocuments.net/reader036/viewer/2022062518/5681458b550346895db2735a/html5/thumbnails/5.jpg)
BEST PRACTICES
Useful (special offers) That Change Regularly
Instructions Not Just Code Offer Alternative Text Code or Website Address
Landing Page Designed for Mobile Users
Printed on Magazines, Not On Moving Vehicles
![Page 6: QR Codes in Marketing](https://reader036.fdocuments.net/reader036/viewer/2022062518/5681458b550346895db2735a/html5/thumbnails/6.jpg)
HONEYBAKED HAM
Attraction “Customer Secret Offer”
Call To Action “Scan This Code”
Instructions (simple and easy)
Alternative – website address
Offer Changed Frequently
![Page 7: QR Codes in Marketing](https://reader036.fdocuments.net/reader036/viewer/2022062518/5681458b550346895db2735a/html5/thumbnails/7.jpg)
METALCRAFT
Attraction “Scan and Learn”
Instructions (simple and easy)
Alternative – website address
Page Uploads quickly to YouTube Videos Videos are Educational and Relevant Video End Contact Information
![Page 8: QR Codes in Marketing](https://reader036.fdocuments.net/reader036/viewer/2022062518/5681458b550346895db2735a/html5/thumbnails/8.jpg)
BENEFITS
More Customers are Scanning
Potential New Customers
Bigger sales
![Page 9: QR Codes in Marketing](https://reader036.fdocuments.net/reader036/viewer/2022062518/5681458b550346895db2735a/html5/thumbnails/9.jpg)
SOURCES
Putting QR Codes in the Mix. Levey, Richard H.. Chief Marketer, Apr/May 2011, Vol. 3 Issue 2, p.7.
Making the Most of QR Codes. Ackerman, Lauren: Brayfield, Lois. Multichannel Merchant, Feb/Mar 2012, Vol. 8 Issue 1, p. 17-9.
Making Best Use of QR Codes: Gleaming Lessons from the latest data. Tolliver-Walker, Heidi. Seybold Report: Analyzing Publishing Technologies, 12/12/2011, Vol. 11 Issue 23, p. 2-7.
http://www.idplate.com/
http://www.marketingshift.com/2008/11/mo-vaughn-serves-honey-baked.cfm