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Mobile Marketing - Mobile Websites, Apps, SMS/Text & QR Codes
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Transcript of Mobile Marketing - Mobile Websites, Apps, SMS/Text & QR Codes
Twitter: #KunoMobile
Mobile Inbound Marketingwith Mobile Websites, Smart Phone Apps,
SMS/Text Messaging & QR Codes
Twitter: #KunoMobile
The Mobile Agenda
• Mobile Websites
• Smart Phone Apps
• SMS/Text Messaging
• QR Codes
• Q&A @CPollittIU @jmctigue
kunocreative.com
John McTigueExecutive
Vice President
Chad PollittDirector of Social Media
& Search Marketing
Mobile Web Use Exploding
Twitter: #KunoMobile kunocreative.com
How Do People Use The Mobile Web?
Via Latesttechworld.com
Twitter: #KunoMobile kunocreative.com
Mobile Commerce Leading the Way
Via KissMetrics
Mobile retail to reach $12 billion by 2014 - Juniper
Twitter: #KunoMobile kunocreative.com
What About B2B?
• 59% of US Executives used a mobile site or app to help make an informed decision
• B2B mobile marketing to grow from $26 million in 2009 to $106 million in 2014 - Forrester
• 64% of B2B decision makers currently read their email via mobile devices
Twitter: #KunoMobile kunocreative.com
You Already Have a Mobile Website
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You Already Have a Mobile Website…but can you read & navigate it?
Less than 50% of the top websites are optimized for the web - Blaze
Twitter: #KunoMobile kunocreative.com
Mobile site didn’tfunction as expected
Mobile site crashed, froze, or received
an error
Mobile site not availableFormatting of
mobile site madeit difficult to read/use
Mobile siteslow to load
SOURCE: GOMEZ, “WHEN SECONDS COUNT: NATIONAL CONSUMER SURVEY ON WEBSITE AND MOBILE
PERFORMANCE EXPECTATIONS” CONDUCTED BY EQUATION RESEARCH, SEPT. 7, 2010 – Courtesy, MoFuse
Challenges of Websites on Mobile
Twitter: #KunoMobile kunocreative.com
Intelligent Mobile Web Design
Twitter: #KunoMobile kunocreative.com
Options for Mobile Web DesignResponsive Web Design
DesktopOnly
DesktopOnly
Core ElementsWeb + Mobile
Turn off for mobile Turn off for mobileChange fonts &sizes for mobile
Desktop page – 1024 X 768
Move to center
Move to center
Uses HTML/CSS3 to reposition, resize or hide elements
kunocreative.comTwitter: #KunoMobile
Options for Mobile Web DesignResponsive Web Design
kunocreative.comTwitter: #KunoMobile
Options for Mobile Web DesignSeparate Mobile Site
Desktop & Tablet Smartphones
kunocreative.comTwitter: #KunoMobile
kunocreative.comTwitter: #KunoMobile
Options for Mobile Web Design
Responsive Web Design Separate Mobile Site
+ Single website and domain
+ Modern approach to web design
+ No delay in transfer to mobile site
- Need a skilled web designer
- Hard to maintain & update
- Expensive!
+ Simple design and maintenance
+ Easy to update frequently
+ Content appropriate for mobile
+ Works on any smartphone/browser
+ Don’t need skilled web designer
+ Relatively inexpensive
RECOMMENDED
kunocreative.comTwitter: #KunoMobile
Best Content for Business Mobile
Quick Info• Click to Call
• Location
Short Text/Blogs• Keywords
• Blog Length
• Relevance
Local• Map
• GeoSocial
• Coupons
Video/Audio• Short videos
• Podcasts
• Webinars
Social• Feeds
• Sharing
• Cust. Svc.
Shop• Branded
• Products
• Services
B2B and SMB Mobile Sites
Professional Serviceshttp://m.sidley.com
Marketing Bloghttp://marketingprofs.com
HVAC Companyhttp://serviceisback.com
Plumbing Companyhttp://coolray.com
Twitter: #KunoMobile kunocreative.com
Business Mobile Apps
LawBoxFederal Statutes Index
HVAC Toolkit Plumbing Formulator Oracle CRMSales Force Support
Twitter: #KunoMobile kunocreative.com
Should You Build an App?
Small app: ~ $3K - $6K
Big app: ~ $10K - $100K
Via Zabisco.mobi
App Ideas:•Logistics & Scheduling•Business Calculators
•Planning Modules•Mobile Marketing!
•Sales Support•Collaboration
•Training & Language
Twitter: #KunoMobile kunocreative.com
Website vs App?
You already have a mobile website,
remember?
Optimize it for mobile.
Then go build a cool app.
Via dailyinfographic.com
Twitter: #KunoMobile kunocreative.com
How Do People Use the Mobile Web?
Via Flowtown.com
Twitter: #KunoMobile kunocreative.com
Mobile Statistics - SMS
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“Eight trillion text messages will be sent this year” Source: PORTIO RESEARCH
Twitter: #KunoMobile
“Application to person SMS (automated alerts from banks, offers from retailers, m-tickets, etc.) is expected to
overtake person to person SMS in 2016”Source: JUNIPER RESEARCH
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SMS/Text Messaging
SMS Marketing Campaigns:
• Sign-ups/Registrations
• Mobile Coupons/Promotions
• MMS – Video & Voice
• Reminders/Alerts
• Many Others. . .
kunocreative.comTwitter: #KunoMobile
SMS/Text Messaging
kunocreative.comTwitter: #KunoMobile
SMS/Text Messaging
Let’s try it…
Receive a 44Doors Capture coupon code valid for a 60-day free trial by texting:
Kuno to 44040
kunocreative.comTwitter: #KunoMobile
SMS/Text Messaging
Text Kuno to 44040
Mobile Statistics – QR Codes
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“52% of Americans have seen or heard of QR Codes”Source: AUSTIN & WILLIAMS
Twitter: #KunoMobile
“28% of smartphone users in the US have scanned a QR Code”
Source: AUSTIN & WILLIAMS
kunocreative.comTwitter: #KunoMobile
QR Codes
QR Code Campaigns:
• Sign-ups/Registrations
• Sweepstakes/Contests/Give-a-ways
• Mobile Voting
• Mobile Coupons/Promotions
• Rich Multimedia Access
kunocreative.comTwitter: #KunoMobile
QR Codes
kunocreative.comTwitter: #KunoMobile
QR Codes
kunocreative.comTwitter: #KunoMobile
QR Codes
Let’s try it …
Receive a 44Doors Capture coupon code valid for a 60-day free trial by scanning:
kunocreative.comTwitter: #KunoMobile
QR Codes
kunocreative.comTwitter: #KunoMobile
SMS or QR Codes?
kunocreative.comTwitter: #KunoMobile
SMS & QR Codes!
Scan Text
Clickhttp://44d.co/kuno
kunocreative.comTwitter: #KunoMobile
Mobile Marketing Technology
Twitter: #KunoMobile
Inbound Marketing Software
Mobile Marketing SoftwareMobile Website Software & Hosting
Mobile Solutions
Design, Strategy, Content & Services
kunocreative.com
Twitter: #KunoMobile
Next Steps?
Additional Resources•Download our Mobile Presence White Paper available in the Kuno Resources section
KunoCreative.com/resources
kunocreative.com
Twitter: #KunoMobile
Next Steps?
What About GeoSocial?•Download our GeoSocial Media Cheat Sheet available in the Kuno Resources section
KunoCreative.com/resources
kunocreative.com
Twitter: #KunoMobile
Next Steps?
Start with an Effective Mobile Website Design.
kunocreative.com
Twitter: #KunoMobile
The Mobile Recap
kunocreative.com
• Mobile Websites
• Smart Phone Apps
• SMS/Text Messaging
• QR Codes @CPollittIU @jmctigue
John McTigueExecutive
Vice President
Chad PollittDirector of Social Media
& Search Marketing
Twitter: #KunoMobile
Thank You for Attending!
kunocreative.com
Contact Kuno Creative for more information about effective mobile websites, mobile apps, SMS/text messaging or QR code campaigns.
Slides are available at
Questions?
@CPollittIU @jmctigue
John McTigueExecutive
Vice President
Chad PollittDirector of Social Media
& Search Marketing