AmCham - Mobile websites

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  • date post

    23-Sep-2014
  • Category

    Design

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Workshop on mobile websites.

Transcript of AmCham - Mobile websites

  • Mobile web sitesWhy your clients smart phones hate your website?

    Michal Blaej, Production Director, Lighting Beetle

    www.lbstudio.skFollow me @michalblazejblazej@lbstudio.sk

  • WHY DO I NEED A MOBILE VERSION OF MY WEBSITE?

  • always

    onalways

    connected always

    with us

  • of internet users connect using mobile phones (use both)65%

  • while watching TV33%

  • 95% look for local information

  • use smart phone while going to the bathroom39%

  • 54% find a retailer

    44% read reviews and product info

    use while in store70%

    34% search in-store inventory

    49% compare prices

  • 76% purchase in

    59% purchase on

    35% purchase on

  • 88% take action within the same day

    61% call a business | 59% visit a business

    ... and

  • 79% don't have a mobile optimized site

  • navigate to sellresolutiontraffic

    PAINS

  • can be solved by creating a mobile version of your website

    traffic

    resolution

    sale

  • What really does the saleWhat might be usefulWhat is localWhat does the businessWhat hits the target group

    saleuseful

    target

  • useful

    local

    useful

  • check experience before launch and analyze

  • For which devices to optimize?

    Worldwide smartphone market is expected to increase 49.2% in 2011, growing more than four times faster than the overall mobile phone market.

  • What kind of optimization?

  • iPhone Android BlackBerry Windows 7 iPad Android tablet

  • If you do, you will most likely need a mobile website anyways.

    If you don't need an app, don't build it.

  • Hard work. Is it?

  • 37signals Basecamp

  • Facebook.com

  • Zoznam.sk Topky

  • Twitter.com

  • Google family

  • 1 in 13So why do they hate

    your website?

  • Slides can be downloaded from SlideShare

    Follow us on Twitter @lightingbeetle

    Follow us on Facebookfacebook.com/lbstudio

    slideshare: lightingbeetle | blazej@lbstudio.sk | www.lbstudio.sk