AmCham - Mobile websites
Embed Size (px)
Transcript of AmCham - Mobile websites
Mobile web sitesWhy your clients smart phones hate your website?
Michal Blaej, Production Director, Lighting Beetle
www.lbstudio.skFollow me @email@example.com
WHY DO I NEED A MOBILE VERSION OF MY WEBSITE?
of internet users connect using mobile phones (use both)65%
while watching TV33%
95% look for local information
use smart phone while going to the bathroom39%
54% find a retailer
44% read reviews and product info
use while in store70%
34% search in-store inventory
49% compare prices
76% purchase in
59% purchase on
35% purchase on
88% take action within the same day
61% call a business | 59% visit a business
79% don't have a mobile optimized site
navigate to sellresolutiontraffic
can be solved by creating a mobile version of your website
What really does the saleWhat might be usefulWhat is localWhat does the businessWhat hits the target group
check experience before launch and analyze
For which devices to optimize?
Worldwide smartphone market is expected to increase 49.2% in 2011, growing more than four times faster than the overall mobile phone market.
What kind of optimization?
iPhone Android BlackBerry Windows 7 iPad Android tablet
If you do, you will most likely need a mobile website anyways.
If you don't need an app, don't build it.
Hard work. Is it?
1 in 13So why do they hate
Slides can be downloaded from SlideShare
Follow us on Twitter @lightingbeetle
Follow us on Facebookfacebook.com/lbstudio
slideshare: lightingbeetle | firstname.lastname@example.org | www.lbstudio.sk