QM212 November-December 2015 Vol.22 No.212

www.measuretronix.com/metrel

November-December 2015 Vol.22 No.212 Magazine for Executive Management

QualityForQualityFor

Management

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vs Marketing New Trend update from Japan :

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ContentsQuality Management Vol.22 No.212 November-December 2015

Cover Story

13 Metrel MI3152 EurotestXC 3

Quality System

Quality Trend23 ISO9001:2008ISO9001:2015 26 IECTC65

Quality for Food30 AIB AIBGuidelineonGoodStorageandDistributionPractices

7

Quality of Life33 ... 34

Advertorial

36 (-)

Special Issue 41

Quality Management

Quality Finance46 vs .

QualityStrategy

48

46

26

ContentsQuality Management Vol.22 No.212 November-December 2015QualityMarketing&Branding51 Marketing New Trend updatefromJapan: .

54 : BestPractice ..

QualityPeople

56 JobDescription

58 .

Quality Movement

63 QualityBookGuide 64 Quality Movement 68 AdvertiserIndex

51

54

58

... 10

CREATIVE & IDEA KAIZEN

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e-mail: [email protected]

212 - 2558

Quality System ISO 9001:2008 ISO 9001:2015 AIB 7 Quality Management vs Marketing New Trend update from Japan

for QualityCover Story

13for Quality Vol.22 No.212November-December 2015

www.measuretronix.com Link Android

BS7671

www.measuretronix.com/metrel

AUTO TEST SEQUENCE

(asset ID)

Test

MEM

: 083-823-7933 089-895-4866 085-489-3461 087-714-3630

3

Metrel MI3152 EurotestXC

BS7671, IEC60364, IEC61557

1 2 3

Cover StoryVo

l.22

No.21

2 N

ovem

ber-D

ecem

ber 2

015

14

Metrel MI3152 EurotestXC

BS7671,

IEC60364, IEC61557

AUTO TEST SEQUENCE

(asset ID)

Test

Metrel MI 3152

1

3

3 Pols

MEM

(memory)

BS7671

Link

Metrel MI3152

(auditor)

Cover Story

Vol.2

2 No

.212

Nov

embe

r-Dec

embe

r 201

5

15

BS7671

BS7671

2

(continuity)

200mA

( IEC60364, BS7671 EN61557)

Method 1: Jump L PE MDB

L- PE Outlet

Spec

Method 2: MDB

Outlet (

) 2

Wonder Lead

Base Line

1. Polarization Index (PI)

2. Dielectric Absorb (DAR)

L E N L E N L E N

N L

main switch oall fuses removed

circuit-breakers o

Note: remember toremove link after test

test instrument

temporarylink

L E N L E N L E N

N L

main switch oall fuses removed

circuit-breakers o

test instrument

wanderinglead

Cover StoryVo

l.22

No.21

2 N

ovem

ber-D

ecem

ber 2

015

16

( MI 3152H )

MDB

TN-C-S

Protective Earth PE Neutral

Bar Main Circuit Breaker (MDB) (PE)

Outlet

L-N L-PE

3 Line

to Line

L- PE L-N

230V Netral PE ()

0-3V

(PE)

Outlet

3 2

Outlet

L-N

Cover Story

Vol.2

2 No

.212

Nov

embe

r-Dec

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r 201

5

17

3

Load

1

3 ()

1 3

Line Impedance Loop Impedance

Impedance

Impedance

2

Loop Impedance

L-PE

Line Impedancde

L- N

3

1

Loop Impedance ?

Impedance

Prospective Short

Circuit Current L-N

L-PE

Impedance Ipsc

Cover StoryVo

l.22

No.21

2 N

ovem

ber-D

ecem

ber 2

015

18

Loop Impedance

Ipsc Fuse

Ipsc: Prospective Short Circuit Current

L-PE

Resistance Inductance

Line Impedance (Delta U)

Outlet

Load

Load

Outlet 5% MDB

Power & Harmonics

Load

Metrel MI 3152

3

Soil Resistivity

Ground Rod

( Option)

Cover Story

Vol.2

2 No

.212

Nov

embe

r-Dec

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r 201

5

19

Fall of Potential

3 ( Ground Rod 2 )

Loop

Rod

Clamp 2

(

)

(above ground)

(leakage current)

Cover StoryVo

l.22

No.21

2 N

ovem

ber-D

ecem

ber 2

015

20

Work Space

Structure Connec-

tion

Virtual Keyboard

Structure

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QualityCCT

Systemfor Quality Trend for Food of Life Advertorial


Trendfor Quality

ISO 9001:2015 (IS) 2015 ISO 9001:2015

(FDIS)

ISO 9001:2008

9001:2015

ISO 9001:2015

1.

(context of organization)

4.1

(value) (interest party)

(strategic direction) Strategic Direction

(mission)

(vision)

(external issue) (internal issue)

Politic, Economic, Social, Techno-

logy, Environment, Legal PESTEL

(internal issue)

(interested party) 4.2

(customer) (supplier)

(dealer) (broker)

(social) (government)

- 4.3

ISO 9001:2008ISO 9001:2015

Vol.2

2 No

.212

Nov

embe

r-Dec

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5

24

Trend

2. 6.1

(severity of hazards)3 =

()

2 =

()

1 =

(

)

(likely occurrence of hazards) 1 = (0-1 12 )

2 = (2-6 12

)

3 = ( 6

12 )

1-3

4-6

6

3.

6.2

QA

Human Error

Human Error

1 10%

4. 7.4

:

Supplier E:mail/Line Mobile Phone

/QA /QA Supplier Supplier Visit/Audit

/R&D

R&D Supplier

E:mail/Line Mobile Phone Supplier Visit/Audit

PO Fax E: mail/Line

R&D/QA /CB E: mail

Vol.2

2 No

.212

Nov

embe

r-Dec

embe

r 201

5

25

Trend

:

QA

/E: mail /Line

QA, R&D

QA

/E: mail /Line

5. -

(environment for the operation of processes) 7.1.4

8.2.1 e

Business Continuity Management: BCM

ISO 22313:2012

Supply

Chain

8.4

6.1

8.5.2

(unique identification)

8.5.3

6. (change

management) 6.3

QMS

8.5.6

(documented information)

4 M+1E (Man, Machine, Method, Material, Environ-

mental) Validation of

Process

(test of hypothesis) Engineering Change Notice

7. 9.3

( )

Supplier Outsource

8.

ISO 9001:2015

Trend

26 for Quality Vol.22 No.212November-December 2015

for Quality

1015/1

()

IEC, ISO, ITU

IEC International Electrotechnical Commission 1906 1 3

ISO ITU

Electrical, Electronics

Electrotechnology

TC65 Technical Committee 65 Industrial-Process Measurement, Control and Automation

Continuous Batch

4

Working Group (WG) ()

IEC TC65 A System Aspect

IEC TC65

Trend

Vol.2

2 No

.212

Nov

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r-Dec

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5

27

IEC TC65 T.N.C. Experts(TC65 Thai National Committee)

Advisory GroupProduct Safety Requirements

Energy Efficiency & FEMSDigital Factory

EMC/EMF

Functional Safety

Magmt. of Alarms

Cont.System ModelPLC/Function Block

Measuring Devices Flow/Temperature Pressure/Level Valves

Process Analytics

Fieldbus & Safety

Real-Time Ethernet

Wireless Networks

List of Property

Enterprise/Control System Model

Function Block(PA)

Integration Tools

SC65ASystem Aspect

SC65BDevice

SC65CIndustrial Networks

SC65EDevice &

Integration

Cyber Security

TC65

(functional safety, batch control, alarm management )

IEC TC65 B Device (transmitter) PLC, Control Valve Analyzer

IEC TC65 C Industrial Network (fieldbus, industrial ethernet,

network, wireless)

IEC TC65 E Integration LOP (enterprise control system, function block, EDDL FDT/DTM, FDI,

OPC)

IEC TC65 WG Digital Factory Cyber Security

1 IEC TC65

IEC TC65 46

2014

Participating (P-Member) 27 Observer (O-Member) 19 -

(.)

(O-Member)

IEC TC65

IEC TC65

Next

Generation Industry 4.0

Smart Manufacturing

/

(device profile)

Function Block

ISA88 ISA95

IEC 61512 IEC 62264

()

2 Enterprise Control System

Top-down Enterprise System (level 4)

(level 0) Bottom-up

(Level 0) Enterprise System (level 4)

Digital

IT Digitaliza-

tion LOP (List of Properties)

Cyber Security

3 IEC TC65 Control System Enterprise Model

Vol.2

2 No

.212

Nov

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5

28

Trend

2)

3)

4)

Automation Industrial IoT IIoT

(internet)

(wired) (wireless)

IPv6 (Internet Protocol Version 6) 128 Bits Address

Cyber Physical System

(everything)

4 Digital Factory IOT (IIOT)

Digital Factory Enterprise

(life cycle of plant)

(phase)

IoT (Internet of Thing)

1)

Vol.2

2 No

.212

Nov

embe

r-Dec

embe

r 201

5

29

Trend

Electronics Auto-

mation

ISO International Organization Stan-

dardization 1947 ISA (The International

Federation of the National Standardizing Associations)

164 IEC

ITU

ITU International Telecommunication

Union 1932 193

(Information, Communication Techno-

logy)

1. Mr.HisashiSasajima

2. ChairmanofIECTC65JapanNationalCommittee,2012

3. ChairmanofSociety of Instrument andControl Engineers,

2012-2015

4. Chairman of Japanese ElectricMeasuring Instruments

Manufacture,1999-2001

Cyber Physical System Cyber Space

Industry 4.0 Smart Manufactuer

Mass Production Industry 2.0 Electronics

Automation Industry 3.0 Digitalization Manufacturer

Smart Manufacturer Cyber Physical Sys-

tem IoT 4

Mass Production Customize

Production

Industry 4.0

IT

3

Industry 1.0 250 18

2

3

(mechanical automation)

Industry 2.0 2 100 20

Ford Motor

Mass Production

Industriallization

Industry 3.0 50

Distributed Control

System: DCS (Programmable Logic Control: PLC


for Foodfor Quality

4.9

4.9.1.1

4.9.1.2 -

System Development Consultant Co., [email protected], [email protected]

AIB Guideline on Good Storage and Distribution Practices 7 AIB

for Food

Pest-SightingLog

4.9.1.3

4.9.2.2 Pest-SightingLog

4.9.2.2 Pest-Sighting Log

4.9.2.3

4.10 (monitoringdevicedocumentation)

4.10.1.1

4.10.1.2

4.10.1.3

4.10.1.4 -

4.10.1.5

Ledger

4.10.1.6

4.11 -

4.11.1.1

4.11.1.2

4.11.1.3

KeySystems

Vol.2

2 No

.212

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31

Vol.2

2 No

.212

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32

for Food

4.11.1.4

4.11.1.5

IPM(EPAintheUnited

States)

4.11.1.6

4.11.2

50-10015-30

4.12

4.12.1.1

(blocks, liquids, etc.)

4.12.1.2


of Lifefor Quality

-

2-7

8-10

2-7

Paracetamol

...

...


of Lifefor Quality

-

.

of Life

Vol.2

2 No

.212

Nov

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5

35

.

-

.

A1c Advanced

Glycosylated End Products AGEs

A1c

-4

(micronutrients)

3 - 4

.

-

EDTA


Advertorialfor Quality

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No.21

2 N

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ber-D

ecem

ber 2

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38

() Asian Productivity Organization (APO)

Lean

3 1. 2. 3.

23 10

55%

1

Lean (Lean Task Force)

(UM)

Lean 3 1. (education and training) 2. (facilitate)

3. (knowledge management)

Lean

UM Facilitator

Sandwich Model

Lean

2 1.

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Lean for Service

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Myocardial Infarction STEMI)UM

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(community of practice) Si Cell Concept, Si

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Quality Conference, Lean Day Quality Fair

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()

Special Issue

for QualitySpecial IssueSpecial Issue

for QualitySpecial Issue


-

(fair trade) (distribution center)

Special Issue

Vol.2

2 No

.212

Nov

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r-Dec

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5

42

25 ..2537

-

10 ..

2544

(distribution

center)

(fair trade)

-

2-3

300

(.)

-

Special Issue

Vol.2

2 No

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Nov

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r-Dec

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5

43

-

-

-

(

)

.

.

.

22

IFOAM Accredited

(International

Federation of Organic Agriculture Move-

ments: IFOAM)

IFOAM (IFOAM

Accreditation Programme) ..2535

..2540 IOAS (Interna-

tional Organic Accreditation Service)

IFOAM IOAS

Special Issue

Vol.2

2 No

.212

Nov

embe

r-Dec

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5

44

10

10

1

-

-

11 3

1 2

2 1

2 -

40 60

()

15

IFOAM (IFOAM

Accredited Organic Programme) -

1.

2.

3.

4.

-

Managementfor QualityFinance Strategy Marketing & Branding People


Financefor Quality

Nikkei

(inflated)

(assets value)

Q.E

(real sector economy)

Abenomics Q.E

(financial sector)

Q.E (Bank of

Japan: BOJ)

( )

.

VS

Finance

Vol.2

2 No

.212

Nov

embe

r-Dec

embe

r 201

5

47

(service-

based economy) (finance-based economy)

13.4 2014 30%

Q.E

(key currencies)

BOJ

Go Inter

(

)

GDP 2

1960s (

1964)

2

2000s

( 2008)

1979

(open-door

policy)

2-3

(socialism)

3

1 1949

(Chinas Systems)

(open society)

(State

Owned Enterprises: SOEs)

(money market)

(capital market)


Strategyfor Quality

(change

management)

Supply Chain Management: SCM

/

[email protected]

Supplier

Supply Chain Management: SCM

Supply Chain Management Collabora-tive Commerce

Strategy

Vol.2

2 No

.212

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5

49

Value Chain

Analysis

(Value Chain Analysis)

(supplier)

Logistics

Sup-plier (out-sources)

Supplier

(purchasing) /

(moving) (distribu-tion) (transportation)

6 Suppliers

Supplier 6

Lean Production Sys-tem

(holistic sustainable

approach) (lean thinking) James

Womack and Daniel Jones 7

1. Specify Value

2. Identify the Value Stream Value Stream Mapping: VSM

3. Flow /

4. Pull Stream

5. Perfection

(kaizen)

Vol.2

2 No

.212

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5

50

Strategy

1. / (lead

time)

2 (Just in Time: JIT)

3. (economy of scales)

4. (zero defect)

(zero break down)

(zero accident)

7 (waste)

1. (motion)

2. (defect)

(rework)

Poka Yoke

Dr.Shingo

3. (waiting)

4. (inventory)

Dead Stock

5. (transportation)

6. (over production)

Just in time: JIT

7. (over processing)

/

(safety system)

(defect)

(kaizen)

7


Marketing & Brandingfor Quality

()

Uniqlo 10% Nisshin Cup Noodle 5-8% Suntory 20% Nichirei

Food 10% Meiji 5%

2008

2008

2012

New Trend-Update from

.

-

E-mail: [email protected]

Product

Power

Nisshin Food

Discount Store

Nisshin

Cup Noodle

250 5-8% Cup Noodle

Marketing & BrandingVo

l.22

No.21

2 N

ovem

ber-D

ecem

ber 2

015

52

170 180 (

)

2014

4,000

90 60

2008

1-2

Brand Power

Nisshin

Brand Power

Brand Power

Renewal Dice Mince

Dice Mince

5%

Renewal

Renewal

Netsle Japan

22

17-22%

10%

2

Category

Business

Model

Event

Barista

Event

50-60

14-20

Nestle Japan Appeal

2

Instant Coffee

50 Regular

Soluble Coffee

Instant Category

Coffee

Shop

Regular Coffee

2010

Regular Coffee

Regular Soluble ()

20 Branding

Appeal Cost Performance

30%

Business Model

2010

Barista

Marketing & Branding

Vol.2

2 No

.212

Nov

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r-Dec

embe

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5

53

2012 Campaign

Nescafe Ambassador (

)

20

Ambassador

1.6 5

2020

10% 20%

10% Branding

National Brand

Meiji

Meiji

2-10% Meiji

2

5

2

7 30

10%

1.32

-

80 -

60%

2008

5%

10%

500

6,900 3,900 1983

1.8

4 10

2

Cash Flow

Repeater -

2023 Anna

5

5 10 3

Disney

Character

Brand Power

Brand Power

-

Consumer Mind


Marketing & Brandingfor Quality

(primary care)

(

, 2552;

, 2545)

. .

1

..

( , 2555)

(customer

centric) (

, 2555)

(cus-tomer relationship management)

(healthcare provider)

(Archaryulu, 2012; Fox,

et al. 2003; Kanibir and Nart, 2012)

(mutual under-standing)

(Kim, et.al., 2008)

(Anshari

and Almuawar, 2012)

:

Best Practice

Marketing & Branding

Vol.2

2 No

.212

Nov

embe

r-Dec

embe

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5

55

(Arora, 2003)

(high involve-ment service)

(high emotional

vulnerability) (risk)

(imbalance)

(information) (knowledge)

(Srivoravilai, et al,

2011)

(Reddy and

Acharyulu, 2002)

(Archaryulu, 2012;

Chahal, 2010)

1.

(2545):

.:

2.

(2552).

(primary care). 4 2556

http://www.hisro.or.th/main/?name=knowle

dge&file=readknowledge&id=18

3.

(2555). .

3 2556http://www.

aihd.mahidol.ac.th/sites/default/files/images/

new/chn/Primary_Care_Expo2nd/006/006-13.

pdf

4. Acharyulu,G.V.R.K.(2012).Le-

veraging customer relationshipmanagement

(CRM)incorporatehospitalsupplychain,The

IUP Journal of SupplyChainManagement, 9

(1),72-87.

5. Anshari,M.andAlmuawar,M.N.

(2012).Frameworkofsocialcustomerrelation-

shipmanagementinE-healthservices,Journal

ofe-HealthManagement,2012(2012),1-15.

6. Arora,N.K.(2003).Interactingwith

cancerpatients: the significant of physicians

communication behavior, Social Science&

Medicine,57(2003),791-806.

7. Chahal,H.(2010).Twocomponent

customerrelationshipmanagementmodel for

healthcareservices.ManagingServiceQuality,

20(4),343-365.

8. Kanibir,H.andNart,S.(2012).The

effects of internal relationshipmarketing on

superior customer relations as competitive

performance:evidencefromhealthcareindus-

try,ProcediaSocialandBehavioralSciences,

58(2012),1378-1385.

9. Kim,K.H,Kim,K.S.,Kim,D.Y.,Kim,

J.H. andKang, S.H. (2008). Brand equity in

hospitalmarketing, Journal of BusinessRe-

search,61(2008),75-82.

10. Reddy, B.K. and Acharyulu,

G.V.R.K. (2002).Customer relationshipman-

agement (CRM) inhealthcaresector-Acase

studyonmasterhealthcheck, Journalof the

AcademyofHospitalAdministration,14(1).

11. Srivoravilai,N.,Melewar,T.C.,Liu,

M.J.,andYannopoulou,N.(2011).Valuemar-

keting through corporate reputation:An em-

piricalinvestigationofThaihospitals.Journalof

MarketingManagement.27(3/4),243-268.

56

for Quality Vol.22 No.212November-December 2015

Peoplefor Quality

Job Description JD Job Profile Job & Role

JD

....

JD

JD

(

)

JD

(

)

JD

JD

1.

2.

JD

3.

http://tamrongsakk.blogspot.com

People

Vol.2

2 No

.212

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r-Dec

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5

57

4.

5.

-

6.

7.

8.

JD

....

1.

2. -

3.

4.

5.

6.

7.

8.

9.

JD

JD ?

....

JD

JD

JD

!!

JD

JD

JD

JD

Line Ma-

nager

JD Spec

JD

()

-

JD

JD

58

for Quality Vol.22 No.212November-December 2015

Peoplefor Quality

(strength) (weakness)

(threat) (opportunity)

SWOT

Balanced Scorecard

SWOT

Analysis

PEST

Analysis (politics, economics, social

technology)

(scenario planning)

5 (Porter, 1980)

Balanced Scorecard

4

(Norton & Kaplan,1996: 31)

4

.

People

Vol.2

2 No

.212

Nov

embe

r-Dec

embe

r 201

5

59

4

-

?

(think out of competitive box)

(competitiveness)

(capitalism)

(new entrants)

(GDP)

PeopleVo

l.22

No.21

2 N

ovem

ber-D

ecem

ber 2

015

60

(monopoly)

(World Trade Organization)

-

(Keynesiam econom-

ics,1960-1970)

-

5

40

-

60

(core competency)

-

People

Vol.2

2 No

.212

Nov

embe

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embe

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5

61

(Lego Model)

-

(T- Model)

(just in time)

1. Kaplan,R.S &Norton,D.P.1996.Bal-anced Scorecard. Boston: Harvard Business

School Press.

2. Porter,M.E. 1980. Competitive

Strategy: Techniques for Analysis Industries and

Competitors. New York: Free Press.

..

2527 ..2540

(wealth creation) -

60 GDP

(invisible hands)

MovementBook Guide Movement

for Quality


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Website

(tpapress.com) Facebook (tpapress) Instagram (@tpapress)


Movementfor Quality

ventE

35 ( 4 )

( 4 )

Asia Road Network Innovative AEC Integrated 2015 ( 1 ) ( 2 )

( 3 )

( 1 ) . ( 2

) ( 3 )

.. ( 2 )

APCOcap 5

.. ()

()

() 6

( 3 ) () ( 2 )

( 3 )

( 4 )

2558: (Post-2015 Development

Challenges: Implications for Trade and Development for ASEAN Community)

.

() ITD ( 5 )

14

Movement

Vol.2

2 No

.212

Nov

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5

65

. () - ()

(OCS Group) (TFM)

BMAM Expo Asia 2015 () ()

(

)

(RFS)

(Biomedical Engineering Competency Training: BECT)

(ECRI Institute) 3

60 3

() . ()

() 300

4

ventE

(Gas

Turbine Inlet Air Cooling GTIAC) (Power Gen Asia) GTIAC

Vol.2

2 No

.212

Nov

embe

r-Dec

embe

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5

66

Movement

(Best

Large Studio) 3 2015

(2015 Asia App Design Awards)

ventE

( 4 ) PF+KM

(

4 ) ( 3

) 5 PF+KM

2558

PF+KM

ongratulationsC

()

10

150 70

2

Vol.2

2 No

.212

Nov

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r-Dec

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5

67

Movement

howSLenovo

Canon

G Powershot g3 x EF DSLR

25

24-600 . Micro USM

III

Zoom Framing As-

sist -

Dynamic Image Stabili-

zation

Bulb Exposure Long Exposure

16

Vol.2

2 No

.212

Nov

embe

r-Dec

embe

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5

68

* Advertisers Index

Products Page

Calib

ration

Equipm

ent

Measu

rement

Servi

ces

Softw

are

Testin

g

Traini

ng

etc.

Measuretronix Ltd.Cover,

Inside Front Cover, 1

Sumipol Co., Ltd. 5

Consultancy & Training Page

HACC

P

ISO 17

025

ISO 90

01

ISO 14

001

ISO/TS

1694

9

SA 80

00

TIS/OH

SAS 1

8001

5S Six Si

gma

TQM

etc.

CCT Square Co., Ltd. 21

Lab Calibrations Page

Dimens

ion

Electr

ic

Force

Hardn

ess

Length

Mass

pH M

eter

Pressu

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Temper

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Marske Machine (Thailand) Co., Ltd. 2, 3

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