HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS?

Leanne Westbury

VOICE OVER

The documentary and radio trailer feature the same voice over in order to create consistency between texts and to successfully convey a brand identity as someone influenced by the trailer to watch the documentary would recognise the voice.

BROADCAST/ DISTRIBUTION

The proposed channel for broadcast of the documentary is BBC3 and the trailer would be played on BBC Radio 1 as we found our target audience who watch BBC3 to also listen to Radio. We could ensure our double page spread would be accessible to our audience by featuring it in magazines with similar target audiences and subject matter such as NME, Company and More.

TITLEThe title of our documentary features in the radio trailer but not fully in the double page spread which is a fault in the content as the whole title should be featured to create consistency and clarity.

CLIPS AND QUOTES Both ancillary texts contain clips and

quotes from the main text, effectively combining content through all pieces.

The radio trailer contains audio clips from the vox pops and formal interviews in order to provide a brief preview of the issues discussed in the text.

The double page spread contains both quotes from the documentary and screen grabs of particularly significant clips in the main text

TONE/ ATTITUDE

The tone throughout all texts discourages illegal downloading using facts and expert opinions and insights to provide an insider perspective to an audience who illegally download. The attitude remains upbeat in order to maintain positivity whilst discouraging illegal downloading.

BRAND IDENTITY

A brand identity is portrayed using a combination of tone, style, facts, content and target audience. The style is created through music, pace and creative editing choices such as the tiled vox pop sequence and title shot.

It is important to create a brand identity to portray a solid and professional product to an audience in order to entice interest in the texts.