Q2: How Effective Is The Combination Of Your Main Product And Ancillary

Texts?

Q2

For my A2 coursework this year I was requiredto create a print production package which consisted of:

• A magazine advert,• A digipak for an album,• A music video.

The themes from all three products should be coherentand ideally have the same house style to make for aneffective package whereby it will attract the audience andmake it easily recognisable as the artist's style.

FontsFor my two print productions the same two serif fonts were used for the artist’s name and song name.

The same Pristina font was also used on the back cover of the digipak.

Here I used the serif Pristina font which mimics real handwriting. This is something I found common within the folk genre through my research and planning.

Music VideoPrint Production

Although we didn’t use the same font in the music video, we did use a serif font.

Though the colours between the three production pieces aren’t the same, to make sure the colours in each one individually cohered I used the colour dropper tool in Adobe Photoshop.

VisualsPrint Production Music Video

The vintage theme in my print production is continued in my music video. This is something the audience particularly picked up on.

The wooded location is a big part of the music video and I’m glad I chose to include similar images in my print work. It makes the two products easily recognised as coming from the same artist.

Marketing

Due to it’s niche appeal, I didn’t include very much marketing in my print production as I didn’t think it was mainstream enough to be shown in HMV etc. However I did include a review from NME who, as well as include similar artists, look for new music which was suitable as David Gibb is a new artist.

However if I were to do it again I think I would include a small advert from Itunes, this would be

realistic as it his music is available on there.

Summary of similarities: Digipak

Same Pristina

font used.

#e7d0ae colour

#ebb881 colour

Aparajita font

Earthy tones and textures

Comparison Between Digipak and Advert

Same natural beach

location.

Serif Pristina font – gives a handwritten effect, adhering to the folk genre. Continued natural mise-en-scene

Audience FeedbackAre the two print production pieces

coherentwith each other?

"Yes because of the use of similar locations“- Sophie Milne, 17

"Yes the fonts are coherent but the colours are different. However this is rectified by the vintage look“ – Emma Harrison, 17

"The fonts and pictures are similar but the colour scheme does differ slightly“- Dan Biddle, 17“I can see that the two are

linked because of the beach picture, but it would be more recognisable if the colours were the same.”- Cat Jones, 17

Audience Feedback

Do the print productions cohere with the music video?

"In some ways because of the natural imagery such as the trees and sky etc but the colours are different."

"They all look like they belong to the folk genre, the filters you've used make them all look old but I wouldn't directly link the two because of the sea landscape used in the print production and the woods location in the video."

"Yes they all share the same tone and atmosphere"

"The only problem with coherancy is that there is a beach in the print production and no beach present in the video"