Q1 2016 (6 Month Weight)downloads.bbc.co.uk/...indie-rajar-summary-q1-2016.pdf · which is up from...

BBC Asian Network live listening Performance Q1 2016 (6 Month Weight)

Matthew Eustace

Senior Research Executive, Asian Network

Contents RAJAR Q1 2016 | BBC Asian Network UK - 6 Month Weight

Summary

2

• Weekly reach remains remarkably

stable across both periods at 562k. This

was exactly = on the Y, and -1k on the

Q.

• Share held steady on the quarter at

0.3%, however this was down -0.1% pt on

the year.

• The average amount of listening per

listener bounced back above 6 hours at

6hrs 4mins; up +25 mins on the quarter

but down -19 mins on year.

• The station’s mean average age held

firm at 37 years; with quarterly increases

in reach among the 25-34 and 35-44

age groups and a fall among 15-24s.

• Quarterly increase in reach among the

station’s target group: reach among 18-

34 Asians stood at 213k (+8% on the Q

but -12% on the Y). In terms of reach %,

AN is reaching 13.3% of this audience,

which is up from 12.2% in Q4 15.

• Record reach among the 2nd Generation

Asian (30-49 years) group: reach stood

at 261k, up by +38k/+17% on the Q and

very marginally up on the Y (+1k/+0.5%).

• Gender profile became more male for

the fourth quarter in a row: 55% of the

audience are now male vs 43% a year

ago. Reach among men was up across

both periods at 307k (+3% on the Q and

+27% on the Y).

• Record reach among C2 listeners as

station profile shifts primarily C2DE: 53%

of the audience are C2DE, a majority for

the first time in a year. C2 reach hit a

record at 169k (+32% on the Q and +48%

on the Y).

• Record reach in London at 164k. The

gap between London and the West

Midlands increases to 29k, with London

reach up by +4% on he Q and a

significant +34% on the Y.


100.0% Total Weekly Reach 562

38.6% Any Digital 289

61.4% AM/FM 358

21.1% DAB 137

3.8% Digital TV 77

13.8% Internet 99

06h 04m 3,409h

246 Share

0.2% Reach

At a glance

3

21.7% 24.5% 27.9% 12.4% 7.2% 6.3%

122 138 157 70 41 35

Age profile and reach Reach (000s)

562

146 261

65

Adults 15+ Adults 15-29 Asian Adults 30-49 Asian Adults 50-70 Asian

Reach by gender (000s)

Share (%) and reach (000s) for Breakfast

Hours (000s)

Platform share (%) and reach (000s)

15-24 25-34 35-44 45-54 55-64 65+

Profile (%)

15-24 25-34 35-44 45-54 55-64 65+

Reach (000s)

Share (%) Reach (000s)

Average hours per listener

Total hours

Men

Women

255 307

45.4% 54.6%


share

0.3%

reach

562

Trend of Reach (000s) and share (%) |

4

Q1 16

Adults 15+ 0.2

%

0.2

%

0.2

%

0.2

%

0.2

%

0.2

%

0.2

%

0.3

%

0.3

%

0.3

%

0.3

%

0.3

%

0.3

% 0.4

%

0.3

%

0.3

% 0

.3%

0.4

% 0.4

%

0.4

%

0.3

%

0.4

%

0.4

%

0.4

%

0.4

%

0.3

%

0.3

%

0.3

%

Q2 0

9

Q3 0

9

Q4 0

9

Q1 1

0

Q2 1

0

Q3 1

0

Q4 1

0

Q1 1

1

Q2 1

1

Q3 1

1

Q4 1

1

Q1 1

2

Q2 1

2

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Q4 1

5

Q1 1

6


427

386

361

340

398

438

481

496

504

493

503

503

563

570

510

483 620

582

621

583

552

629

619

562

607

589

563

562


share

6.5%

reach

146


5

Adults 15-29 Asian (inc. 3rd generation Asians)

Q1 16

7.5

%

5.9

%

5.2

%

5.9

%

5.4

%

5.9

%

6.9

%

7.0

% 8

.5%

9.2

%

8.7

%

8.9

%

9.6

%

10.4

%

11.3

%

11.6

%

9.8

%

9.8

%

9.7

%

7.6

%

8.4

%

11.0

%

9.8

%

6.9

%

10.0

%

9.0

%

7.1

%

6.5

%

Q2 0

9

Q3 0

9

Q4 0

9

Q1 1

0

Q2 1

0

Q3 1

0

Q4 1

0

Q1 1

1

Q2 1

1

Q3 1

1

Q4 1

1

Q1 1

2

Q2 1

2

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Q4 1

5

Q1 1

6


152

152

125

114 154

154

171

185

198

199

185

162

180

205

194

171 216

206

215

192

181

224

207

156 195

191

156

146


8.0%

reach

261


6

share

Adults 30-49 Asian (inc. 2nd generation Asians)

Q1 16

6.0

%

5.8

%

6.3

%

5.0

%

5.8

%

5.5

%

7.1

% 8

.6%

7.4

%

7.5

% 8.5

%

8.4

%

8.5

%

11.1

%

11.4

%

9.9

%

10.2

%

9.9

%

9.6

%

7.7

%

6.7

% 7.9

%

10.9

%

10.6

%

9.1

%

7.8

%

7.0

%

8.0

%

Q2 0

9

Q3 0

9

Q4 0

9

Q1 1

0

Q2 1

0

Q3 1

0

Q4 1

0

Q1 1

1

Q2 1

1

Q3 1

1

Q4 1

1

Q1 1

2

Q2 1

2

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Q4 1

5

Q1 1

6


129

120

115

103

110

141

183

187

171

174

182

187

202

190

180

180

241

214

212

210

206

195

247

260

246

226

223

261


9.3%

reach

65


7

share

Adults 50-70 Asian (inc. 1st generation Asians)

Q1 16

6.8

%

6.5

%

4.3

%

4.1

%

5.3

% 7

.0%

7.0

%

7.4

%

7.5

%

7.4

%

9.8

%

6.6

%

5.5

%

8.3

%

11.0

%

8.6

%

7.6

%

10.5

%

9.5

%

12.0

%

9.4

%

10.1

%

10.2

%

9.0

%

5.9

%

3.9

%

5.8

%

9.3

%

Q2 0

9

Q3 0

9

Q4 0

9

Q1 1

0

Q2 1

0

Q3 1

0

Q4 1

0

Q1 1

1

Q2 1

1

Q3 1

1

Q4 1

1

Q1 1

2

Q2 1

2

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Q4 1

5

Q1 1

6


47

31

24

33

51 63

54

49

56

50

52

58

66

65

59

52 7

1

76

79

77

73

98

77

63

91

86

76

65


total hours

3,409

Average hours per listener, and total hours (000s)

8

average hours

per listener

5h

45m

5h

54m

5h

33m

5h

06m

4h

45m

5h

00m

5h

22m

5h

38m

6h

22m

6h

27m

6h

46m

6h

22m

5h

41m

6h

20m

6h

47m

6h

09m

5h

37m

6h

21m

6h

40m

6h

28m

6h

10m

6h

33m

6h

38m

6h

23m

6h

22m

5h

47m

5h

39m

6h

04m

Q2 0

9

Q3 0

9

Q4 0

9

Q1 1

0

Q2 1

0

Q3 1

0

Q4 1

0

Q1 1

1

Q2 1

1

Q3 1

1

Q4 1

1

Q1 1

2

Q2 1

2

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Q4 1

5

Q1 1

6

Average Hours per Listener Total Hours

2,4

54

2,2

77

2,0

03

1,7

35

1,8

90

2,1

94

2,5

78

2,7

96

3,2

11

3,1

81

3,4

04

3,2

02

3,2

03

3,6

07

3,4

65

2,9

66

3,4

80

3,6

90

4,1

39

3,7

68

3,4

10

4,1

22

4,1

04

3,5

85

3,8

66

3,4

10

3,1

83

3,4

09

Q1 16

06h 04m


0.0

2.0

4.0

6.0

8.0

10.0

12.0

14.0

16.0

18.0

20.0

Q2 0

9

Q3 0

9

Q4 0

9

Q1 1

0

Q2 1

0

Q3 1

0

Q4 1

0

Q1 1

1

Q2 1

1

Q3 1

1

Q4 1

1

Q1 1

2

Q2 1

2

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Q4 1

5

Q1 1

6

% of target audience listening

9

Q1 16

13.3% Asians 18-34


Underserved audiences (000s)

0

100

200

300

400

500

600

Q1 1

0

Q2 1

0

Q3 1

0

Q4 1

0

Q1 1

1

Q2 1

1

Q3 1

1

Q4 1

1

Q1 1

2

Q2 1

2

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Q4 1

5

Q1 1

6

10

Q1 16

136 North

260 Adults 15-34

485 Adults Asian

299 Adults C2DE


0

25

50

75

100

Q2 0

9

Q3 0

9

Q4 0

9

Q1 1

0

Q2 1

0

Q3 1

0

Q4 1

0

Q1 1

1

Q2 1

1

Q3 1

1

Q4 1

1

Q1 1

2

Q2 1

2

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Q4 1

5

Q1 1

6

Mean and median age

11

37 Mean

35 Median

Q1 16


Gender profile (%)

12

48.6 48.9 52.1 52.5 53.0

56.3 59.6 58.1

55.0 50.6 50.1 53.0

58.5 57.7 54.6 47.4 48.0 48.9 49.6 49.0 49.4 51.1

47.4 43.1

47.9 51.9 52.7 54.6

51.4 51.1 47.9 47.5 47.0

43.7 40.4 41.9

45.0 49.4 49.9 47.0

41.5 42.3 45.4 52.6 52.0 51.1 50.4 51.0 50.6 48.9

52.6 56.9

52.1 48.1 47.3 45.4

Q2

09

Q3

09

Q4

09

Q1

10

Q2

10

Q3

10

Q4

10

Q1

11

Q2

11

Q3

11

Q4

11

Q1

12

Q2

12

Q3

12

Q4

12

Q1

13

Q2

13

Q3

13

Q4

13

Q1

14

Q2

14

Q3

14

Q4

14

Q1

15

Q2

15

Q3

15

Q4

15

Q1

16

Male Female


Age profile (%)

13

31.6 31.7 29.3 30.2 32.4 29.5 28.9 29.7 30.6 28.4 24.9 23.5 23.6

28.3 30.4 25.8 25.5 25.8

30.5 28.1 22.3 25.2 23.2 20.8

26.0 28.2 24.3 21.7

25.7 27.9 34.8 35.4 26.3

23.9 28.7 27.6 27.7 31.1

31.3 30.7

34.5 28.3 23.3

26.4 28.1 30.0 25.4 29.1

35.5 30.2 28.6 32.0

29.3 26.9

23.1 24.5

19.5 18.0

14.8 11.3

15.3

17.8

18.0 20.1 17.3 18.8

20.1 20.8

18.0 18.9 21.4 22.8 23.1 21.1 20.6 17.2 16.3

17.0 21.8 22.7 19.7 19.0

23.8 27.9

12.0 12.3 11.6 10.8

11.7 15.7

15.1 15.1

14.5 13.0 14.7

13.3 10.8 11.8 14.5 15.1 12.1 10.2 12.4 14.0 11.6 14.0 15.1 12.1 13.6 14.0

15.3 12.4

6.2 6.4 6.6 8.2

8.7 7.0 3.8

4.1 5.7 4.7 5.1

6.6 8.1 8.5 6.6 4.6 5.9 8.7 6.9 6.4 7.6 8.2

7.3 8.1 6.8 7.3 7.0 7.2

5.1 3.7 4.1 5.5 6.0 5.5 3.5 4.2 4.0 3.9 5.2 5.0 4.1 3.8 5.4 5.3 4.2 4.1 5.2 6.7 5.4 4.0 4.3 4.4 4.6 6.4 6.3

Q2

09

Q3

09

Q4

09

Q1

10

Q2

10

Q3

10

Q4

10

Q1

11

Q2

11

Q3

11

Q4

11

Q1

12

Q2

12

Q3

12

Q4

12

Q1

13

Q2

13

Q3

13

Q4

13

Q1

14

Q2

14

Q3

14

Q4

14

Q1

15

Q2

15

Q3

15

Q4

15

Q1

16

15-24 25-34 35-44 45-54 55-64 65+


Social grade profile (%)

14

17.9 19.6 21.1 20.0 15.8 15.3 17.0 15.8 15.1 13.8 16.2 17.3 16.2 16.7 17.5 15.6 16.3

13.0 14.0 16.2 20.9 23.0 20.9 18.5

14.5 19.1

24.5 21.4

28.8 27.3 29.4 31.8

34.0 32.1 26.8 25.8

32.2 35.0 31.5 31.7 33.2 26.2 24.3

32.5 31.4

27.7 29.6

31.9 26.8 22.8

23.3 29.7 35.5 33.6

30.8

25.4

18.9 18.8 16.3

16.9 19.6 21.1

20.1 19.8

18.5 18.8 18.2 16.3 16.4

17.3 19.0

14.6 13.3

18.7 17.5

14.7 18.4 21.9 21.6

20.4 22.1

19.9

22.8

30.1

34.4 34.2 33.2 31.2 30.6 31.5 36.0 38.5

34.2 32.4 34.1 34.7 34.2 39.7 39.3 37.3 39.0 40.6 38.9 37.3

33.9 32.2 34.2 31.4 27.9 27.4

22.0 23.1

Q2

09

Q3

09

Q4

09

Q1

10

Q2

10

Q3

10

Q4

10

Q1

11

Q2

11

Q3

11

Q4

11

Q1

12

Q2

12

Q3

12

Q4

12

Q1

13

Q2

13

Q3

13

Q4

13

Q1

14

Q2

14

Q3

14

Q4

14

Q1

15

Q2

15

Q3

15

Q4

15

Q1

16

AB C1 C2 DE


0

50

100

150

200

250

300

350

Q2 0

9

Q3 0

9

Q4 0

9

Q1 1

0

Q2 1

0

Q3 1

0

Q4 1

0

Q1 1

1

Q2 1

1

Q3 1

1

Q4 1

1

Q1 1

2

Q2 1

2

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Q4 1

5

Q1 1

6

15

Q1 16

307 Men

255 Women

Reach by gender (000s)


0

50

100

150

200

250

Q2 0

9

Q3 0

9

Q4 0

9

Q1 1

0

Q2 1

0

Q3 1

0

Q4 1

0

Q1 1

1

Q2 1

1

Q3 1

1

Q4 1

1

Q1 1

2

Q2 1

2

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Q4 1

5

Q1 1

6

Reach by age (000s)

16

Q1 16

122 15-24

138 25-34

157 35-44

70 45-54

41 55-64

35 65+


0

50

100

150

200

250

300

Q2 0

9

Q3 0

9

Q4 0

9

Q1 1

0

Q2 1

0

Q3 1

0

Q4 1

0

Q1 1

1

Q2 1

1

Q3 1

1

Q4 1

1

Q1 1

2

Q2 1

2

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Q4 1

5

Q1 1

6

Reach by SEG (000s)

17

Q1 16

120 AB

143 C1

169 C2

130 DE


Reach by Region (000s)

18

0

10

20

30

40

50

60

70

80

90

Q3 1

1

Q4 1

1

Q1 1

2

Q2 1

2

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Q4 1

5

Q1 1

6

Q1 16

19 East

4 West

3 South West

11 South

49 Yorkshire &

Lincolnshire

9 North East

Reach (millions)


Reach by Region (000s)

19

0

20

40

60

80

100

120

140

160

180

200

Q3 1

1

Q4 1

1

Q1 1

2

Q2 1

2

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Q4 1

5

Q1 1

6

Q1 16

77 North West

135 West Midlands

48 East Midlands

164 London

19 South East

Reach (millions)


0

10

20

30

40

50

60

0600-0

630

0630-0

700

0700-0

730

0730-0

800

0800-0

830

0830-0

900

0900-0

930

0930-1

000

1000-1

030

1030-1

100

1100-1

130

1130-1

200

1200-1

230

1230-1

300

1300-1

330

1330-1

400

1400-1

430

1430-1

500

1500-1

530

1530-1

600

1600-1

630

1630-1

700

1700-1

730

1730-1

800

1800-1

830

1830-1

900

1900-1

930

1930-2

000

2000-2

030

2030-2

100

2100-2

130

2130-2

200

2200-2

230

2230-2

300

2300-2

330

2330-0

000

Q1 15 Q4 15 Q1 16

Weekday daypart reach, QoQ and YoY Reach in 000s

20


0

10

20

30

40

50

60

70

0600-0

630

0630-0

700

0700-0

730

0730-0

800

0800-0

830

0830-0

900

0900-0

930

0930-1

000

1000-1

030

1030-1

100

1100-1

130

1130-1

200

1200-1

230

1230-1

300

1300-1

330

1330-1

400

1400-1

430

1430-1

500

1500-1

530

1530-1

600

1600-1

630

1630-1

700

1700-1

730

1730-1

800

1800-1

830

1830-1

900

1900-1

930

1930-2

000

2000-2

030

2030-2

100

2100-2

130

2130-2

200

2200-2

230

2230-2

300

2300-2

330

2330-0

000

Q1 15 Q4 15 Q1 16

Saturday daypart reach, QoQ and YoY Reach in 000s

21


0

10

20

30

40

50

60

0600-0

630

0630-0

700

0700-0

730

0730-0

800

0800-0

830

0830-0

900

0900-0

930

0930-1

000

1000-1

030

1030-1

100

1100-1

130

1130-1

200

1200-1

230

1230-1

300

1300-1

330

1330-1

400

1400-1

430

1430-1

500

1500-1

530

1530-1

600

1600-1

630

1630-1

700

1700-1

730

1730-1

800

1800-1

830

1830-1

900

1900-1

930

1930-2

000

2000-2

030

2030-2

100

2100-2

130

2130-2

200

2200-2

230

2230-2

300

2300-2

330

2330-0

000

Q1 15 Q4 15 Q1 16

Sunday daypart reach, QoQ and YoY Reach in 000s

22


Platform share (%) and reach (%)

28.3 20.9

12.4 13.2 15.1 13.9 16.9 12.5 9.0 12.6 14.5 12.7 14.1 11.5

5.7 5.4 5.6 7.1 6.9 5.4 6.9 8.4 6.5 15.3

23.2 16.0

5.8 5.3 5.3 5.2 11.8 12.4 9.2 10.7 8.3 10.0 14.5 8.9 6.6 10.9

11.7

11.6

12.2

13.8

6.3 10.8

13.3 9.9 11.8 13.6

9.7

6.7 8.9

10.4 10.7 10.8 10.5 10.8 12.4 11.3 9.1 9.6 8.7 9.9

14.7

10.8 5.3

6.8

9.4

9.2

6.7

9.6 11.7 13.5

15.0 13.0 12.8 11.2

11.3 7.7

10.4

19.6 21.5 17.3 17.7 22.1 28.1

27.2 25.7 27.1 24.7

19.9

24.5 26.4 19.1

22.1

27.2

21.6

21.1

53.6 53.3 54.9 56.6 55.3 56.5 57.5 66.3

71.1 61.4

51.3 50.9 53.8 54.8 47.9

42.8 48.8 49.2 48.8 48.6 45.6 48.8

53.3 56.7

41.5

28.8

43.6

61.4

Q2

09

Q3

09

Q4

09

Q1

10

Q2

10

Q3

10

Q4

10

Q1

11

Q2

11

Q3

11

Q4

11

Q1

12

Q2

12

Q3

12

Q4

12

Q1

13

Q2

13

Q3

13

Q4

13

Q1

14

Q2

14

Q3

14

Q4

14

Q1

15

Q2

15

Q3

15

Q4

15

Q1

16

Unspecified Internet DTV DAB Digital Radio AM/FM

23

562

289 358

137 77 99

Total Weekly Reach Any Digital AM/FM DAB DTV Online/Apps

Reach (000s) Reach (%)

Please note the percentages don’t add up to 100% because listeners could be listening in 2 or more ways.

0.5% 0.7% 0.3% 0.1% 0.2%

Q1 2016 (6 Month Weight)downloads.bbc.co.uk/...indie-rajar-summary-q1-2016.pdf · which is up from...

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Transcript of Q1 2016 (6 Month Weight)downloads.bbc.co.uk/...indie-rajar-summary-q1-2016.pdf · which is up from...