A digital future for small-scale radio · Source: RAJAR, all adults (15+), data relates to Q1...

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A digital future for small-scale radio Peter Davies, Director of Content Policy, Ofcom

Transcript of A digital future for small-scale radio · Source: RAJAR, all adults (15+), data relates to Q1...

Page 1: A digital future for small-scale radio · Source: RAJAR, all adults (15+), data relates to Q1 results as shown ... • Ofcom is providing basic equipment to each trial. (Government

A digital future for small-scale radio

Peter Davies, Director of Content Policy, Ofcom

Page 2: A digital future for small-scale radio · Source: RAJAR, all adults (15+), data relates to Q1 results as shown ... • Ofcom is providing basic equipment to each trial. (Government

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The UK radio market

• National – 28 stations – 15 more

in 2016

• Local – 350 stations– Pop. 2000

– 10m

• Community– 200 stations

~250 stationsFM & DAB

OrDAB only

~350 stationsFM only

=

=

95% of listening

5% of listening

Page 3: A digital future for small-scale radio · Source: RAJAR, all adults (15+), data relates to Q1 results as shown ... • Ofcom is providing basic equipment to each trial. (Government

Source: RAJAR, all adults (15+), data relates to Q1 results as shownNote: ‘Unspecified‘ relates to listening where the radio platform was not confirmed by the listener

Share of listening hours

UK digital take-up

Page 4: A digital future for small-scale radio · Source: RAJAR, all adults (15+), data relates to Q1 results as shown ... • Ofcom is providing basic equipment to each trial. (Government

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Source: RAJAR / Ipsos MORI / RSMB Q1 2008-2015

UK digital take-up

Ownership of DAB sets: Q1 2015

% of Households

Page 5: A digital future for small-scale radio · Source: RAJAR, all adults (15+), data relates to Q1 results as shown ... • Ofcom is providing basic equipment to each trial. (Government

Existing DAB structure

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LOCAL NATIONAL x 2 (soon 3)

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Small services not suited to existing structure

• Too expensive

• Coverage too large

• Solutions need to be:

– simple

– cheap

– flexible

Page 7: A digital future for small-scale radio · Source: RAJAR, all adults (15+), data relates to Q1 results as shown ... • Ofcom is providing basic equipment to each trial. (Government

Traditional DAB transmission chain

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Audio ISO Encoders (One

for each service)

Ensemble Multiplexer

COFDM Modulator

RF Linear Amplifier

Spectrum Mask Filter

E1 Leased Lines

Charge per station = €85,000-200,000 per annum

Page 8: A digital future for small-scale radio · Source: RAJAR, all adults (15+), data relates to Q1 results as shown ... • Ofcom is providing basic equipment to each trial. (Government

Low cost approach

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Simple PC (Audio ISO Encoders, Multiplexer, Modulator)

Software Defined Radio

RF Linear amplifier

Simpler filtering?

Equipment cost = €8,500

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Identifying frequencies

• Limited room in existing DAB spectrum

• Additional frequencies in sub-band II, currently lightly used by business radio users.

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Frequencies currently used for DAB

Sub-band II frequencies currently used by business radio

Page 10: A digital future for small-scale radio · Source: RAJAR, all adults (15+), data relates to Q1 results as shown ... • Ofcom is providing basic equipment to each trial. (Government

Identifying frequencies

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• We have found frequencies for all existing small stations with DAB coverage to match FM

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10 small-scale trials• June 2015 awarded ten trial multiplex

licences around the UK – each with >4 services

• Objectives:– Test technical capability– Test how well stations can work

together– Allow small stations to learn about

DAB transmission

• Ofcom is providing basic equipment to each trial. (Government funded)

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3 types of trial

• Single transmitter

• SFN - Two transmitters, both with distribution feeds

• SFN – two transmitters, one as an on-channel repeater

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Challenges

• Developing a licensing system

– Who controls the multiplex?

– Flexibility for stations to come and go?

– Flexibility for area to grow and shrink?

– Guarantee of carriage for existing stations?

– Charging controls?