Purechannels - An Overview

purechannels, an overview

Presented by Olivier ChoronManaging Director, purechannels

©2011 purechannels Ltd. All rights reserved.

Agenda

• A marketing partner with a difference• How to optimise your channels

• Channel Strategy

• Channel Development

• Channel Marketing

• Channel Rewards

• Partner Relationship Management

• Channel Communications

• What we do and who for• Some of our work


A marketing partner with a difference

We are experts in…

Strategic and operational channel sales and marketing services including

channel development and global programme creation, execution and

management.

We understand how to achieve results by…

‘Marketing to partners’ - channel marketing programmes

‘Marketing with partners’ - sales tools and co-marketing services

‘Marketing through partners’ - lead generation campaigns


About us

• Founded in 2003 as a global PRM consulting company

• Branded as purechannels in 2006 driven by customer demand

• Focused on the IT industry

• Team of experienced Campaign Managers and Consultants

supported by a trusted network of preferred suppliers


How to optimise your channels

purechannels servicesYour channel objectives


Channel Strategy

Channel Strategy

Building the optimal channel through research, analysis and planning

CHANNEL STRATEGY services from purechannels:

• Strategic business & route-to-market review, assessment & channel structure planning

• Profiling and mapping of key target markets and competitors

• Financial / Point Of Sales (POS) transactional sales analysis

• Partner research and focus groups

• Channel business and marketing plan creation

How purechannels helps you…

your channels


Channel Development

Channel Development

Developing your channel through partner recruitment, engagement, enablement, sales

process management & closure

CHANNEL DEVELOPMENT services from purechannels:

• Highly specialised and volume partner recruitment and engagement

• Partner enablement through training, sales and marketing support

• Pipeline development through account management and knowledge transfer

• Partner programme creation, launch and management


your channels


Channel Marketing

Channel Marketing

Driving business growth through targeted and measurable channel marketing programmes

CHANNEL MARKETING services from purechannels:

•Brand development

•End-user lead generation campaigns

•Closed-loop campaign management

•Virtual partner marketing resources

•Marketing fund maximisation


your channels


Channel Rewards

Channel Rewards

Proactively reaching and influencing your sales channels

CHANNEL REWARDS services from purechannels:

•Debit card loyalty programmes with fully-branded VISA/Mastercard prepaid cards

or ecards

•Loyalty programme marketing and recruitment

•Incentive and loyalty programme creation and management


your channels


Channel Relationship Management

Partner Relationship Management

Getting the most value from your partners through smart channel management tools

PARTNER RELATIONSHIP MANAGEMENT services from purechannels:

•PRM integration planning

•Intelligence-based partner locator tools

•Deal registration and lead management

•Co-op and MDF management

•Partner data management


your channels


Channel Communications

Channel Communications

Creating and delivering intelligent information through effective two-way

partner communications

CHANNEL COMMUNICATIONS services from purechannels:

•Fully integrated campaigns including e-communications and direct mail

•Co-branded programmes and impactful partner collateral

•Website and partner portal creation and development

•Multi-lingual, multi-version collateral and e-communications

•SEO, PPC and Social Media tools and consultancy


with your channels


What we do… Who for…

Global PRM support, channel datamanagement, partner newsletters, partner locator, surveys, certificates/plaques, etc.

PRM evaluations

Lead generation

Channel loyalty (VISA cards/ ecards)

Some of our clients


What we do… Who for…

Partner programme review/ design

and partner recruitment

Collateral and others…

Some of our clients


purechannels recruited over 300 partnersfor SHL in less than 3 months

Some of our work: SHL


What they said…

“Even though we are in a niche market and the recruitment sector

was new to us, purechannels immediately understood our objectives

and helped to shape our vertical proposition in a very short space of

time. We had a tight deadline and they worked brilliantly with our

existing suppliers to manage a recruitment campaign which has

resulted in nearly 300 new partners for us in around three months.”

Sarah Bishop, Marketing Manager, SHL

Some of our work: SHL


We generated 310 new partner leads in 20 days

Some of our work: Steljes


What they said…

“The expertise, energy and skill of the purechannels campaign

managers and in-house telemarketing team are second-to-none.

From the outset they fully understood our business and its needs,

and armed with that knowledge generated lead after lead after lead.

Using integrated direct marketing tactics, this partner recruitment

campaign has achieved staggering results, which are now converting

into fruitful returns for our business.

Sally Mortimer, Channel Marketing Manager, Steljes Limited

Some of our work: Steljes


We created a new Partner Locator Tool using real-time data

Some of our work: Trend Micro


What they said…

“With an inherent understanding of our business processes,

purechannels took our brief and delivered beyond it in a very short

space of time. Our new partner locator tool not only delivers clear,

accurate and valuable partner information to the end user

community, it also enables end users to find their most suitable

partner very quickly and simply, which ultimately means new sales of

Trend Micro products are more likely to be realised.”

Karen Holland, Senior Manager, Partnership Programme Office,

EMEA, Trend Micro

Some of our work: Trend Micro

Thank you!

For more information, contactOlivier Choron01424 774925 / 07876 [email protected]

Purechannels - An Overview

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