SmartAdvertising€¦ · purchase to help you sell more cars. Cross-screen Syndication ......
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Capture customers at the peak of purchase intent with robust ad structure and compelling copy. Search Increase brand awareness, retarget, conquest and offer through tailored, compliant creative. Display Reach and re-engage low funnel shoppers with VIN-level inventory ads on Facebook and capitalize on ‘need it now’ moments with Waze. Social SmartAdvertising ® For General Motors Dealers PureCars’ award-winning technology makes it easy. Our single platform solution executes across all the relevant digital channels including search, display, social, and video and is optimized for all screens and devices. Our technology uses data to determine which vehicles need to be advertised, then delivers the best ad to to the right person at the opportune time across their path to purchase to help you sell more cars. Cross-screen Syndication Our single platform technology executes across all screens and media channels to serve the right ad to the right person at the opportune time across their path to purchase. Partner in Your Success Our tech is just one piece of the story. A Strategy Manager, Performance Managers, and a Digital Specialist are on your team to optimize strategy, maximize your spend and make digital easy. We’re proud our clients call us a partner, not a vendor. Car shoppers visit 20 sources online before making a decision. Your advertising should reach shoppers across them all. Efficiency in media spend has never been more important. SmartAdvertising Solutions DisplayExchange
Transcript of SmartAdvertising€¦ · purchase to help you sell more cars. Cross-screen Syndication ......
Capture customers at the peak of
purchase intent with robust ad structure
and compelling copy.
Search
Increase brand awareness, retarget,
conquest and offer through tailored,
compliant creative.
Display
Reach and re-engage low funnel
shoppers with VIN-level inventory ads
on Facebook and capitalize on ‘need it
now’ moments with Waze.
Social
SmartAdvertising® For General Motors Dealers
PureCars’ award-winning technology makes it easy. Our single platform solution
executes across all the relevant digital channels including search, display, social,
and video and is optimized for all screens and devices.
Our technology uses data to determine which vehicles need to be advertised, then
delivers the best ad to to the right person at the opportune time across their path to
purchase to help you sell more cars.
Cross-screen Syndication Our single platform technology executes across all screens and media channels
to serve the right ad to the right person at the opportune time across their path to
purchase.
Partner in Your SuccessOur tech is just one piece of the story. A Strategy Manager, Performance Managers,
and a Digital Specialist are on your team to optimize strategy, maximize your spend
and make digital easy. We’re proud our clients call us a partner, not a vendor.
Car shoppers visit 20
sources online before
making a decision. Your
advertising should reach
shoppers across them all.
Efficiency in media spend
has never been more
important.
SmartAdvertising Solutions
DisplayExchange
Captivate shoppers with engaging, high-impact pre-roll video
through our exclusive ad network.
Understand your market and target more precisely with ZipDriven’s
actionable, data-rich reports. With our SmartAdvertising
technology, we analyze your inventory automatically, down to the
VIN-level, to identify which vehicles should be advertised using
market supply / demand data.
The Benefit
Efficiently spend on the vehicles and need it most and drive higher
in-store conversions.
Video
Fill your services bays with digital while other service shops focus
on less effective direct mail and coupon inserts.
Fixed Ops
2 - SmartAdvertising for General Motors
VideoExchange FixedOps
Waze Example
Data + Technology
Eliminates Wasted Spend
SmartAdvertising
3 - SmartAdvertising for General Motors
SmartAdvertising Packages for GM
GM BASIC$750/MO
GM PREMIUM$1,000/MO
GM ENTERPRISE$1,300/MO
SEARCH | New & CPO(Google)
Bing available at $5K+ Search budget
SEARCH | New & CPO(Google)
Bing available at $5K+ Search budget
SEARCH | New & CPO(Google + Bing)
DISPLAY(PureCars Display Exchange)
DISPLAY(PureCars Display Exchange)
FIXED OPS
Min. Monthly Spend: Search $3,000Total Min. Ad Spend: $3,000One-time Setup Fee: $500
Min. Monthly Spend: Search $3,500Min. Monthly Spend: Display $1,000
Total Min. Ad Spend: $4,500One-time Setup Fee: $1000
Min. Monthly Spend: Search $5,000Min. Monthly Spend: Display $1,500
Min. Monthly Spend: Fixed Ops $1,000 Total Min. Ad Spend: $7,500One-time Setup Fee: $1000
Please contact your Strategic Sales Executive to complete enrollment. | [email protected] | 877-860-7873
Available as Add-ons or Standalone
ZIPDRIVEN
$250/MO
SOCIAL
$500/MO Standalone
$400/MO Add-on
VIDEO
$500/MO Standalone
$400/MO Add-on
Market Analytics Tool Facebook 3 Videos: 1 Brand, 2 CTA
One-time Integration Fee: $250Min. Ad Spend: $1,500
One-time Setup Fee: $500Min. Ad Spend: $1,000
One-time Setup Fee: $500
A 4% Monthly OEM Administration Fee is applied to GM iMR eligible fees and budget.Used Non-CPO budget is not eligible for co-op treimbursement and will be billed directly to the dealer.
