Health Media Syndication
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Health Media Syndication Exploring Opportunities in
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Exploring Opportunities in. Health Media Syndication. Syndication Goals. To leverage the value of high quality healthcare marketing campaigns by distributing them nationwide to non-competitive organizations. To extend marketing budgets by deploying proven campaigns at a lower cost. - PowerPoint PPT Presentation
Transcript of Health Media Syndication
Health Media Syndication
Exploring Opportunities in
Syndication Goals
To leverage the value of high quality healthcare marketing campaigns by distributing them nationwide to non-competitive organizations.
To extend marketing budgets by deploying proven campaigns at a lower cost.
To encourage the production and viewing of compelling health education campaigns and Public Service Announcements (PSA’s).
Ways To Participate
Licensor Licensee
$
$
$Syndicatio
n
$$$$
Archived campaigns
Low costcampaign
High end licensedcampaign
Leveraging Value
25%
20%
15%
10%
20% 20%
15%
15%
10%
10%10%
10%
10% 10%
Campaign ProductionCost
Media Spend
Nationwide Distribution
Extend Marketing Budgets
Campaign ProductionCost: $250,000
Media Spend: $750,000
Media Spend: $950,000
Campaign ProductionCost: $50,000
OPTIONS
Media Spend: $950,000
Campaign ProductionCost: $50,000
Media Spend: $750,000
Salaries: $200,000
Campaign ProductionCost: $50,000
Media Spend: $750,000
Salaries: $100,000
Website Upgrade: $100,000
Syndication Roles
Licensor Syndicate Licensee
ProducerLicensor
Licensee/Customer
AgencyProducer’s Supplier
Producer licenses to the Syndicate exclusive
exploitation rights in the campaign during the term
of the agreement.
Syndicate sub-licenses to the Licensee/Customer limited rights to use the
campaign.
Licensee/Customer
Licensee/Customer
Licensee/Customer
Licensee/Customer
Licensee/Customer
Licensee/Customer
Syndication Duties
Marketing • Packaging• Promotion• Sales
Determining Price & Terms Evaluating Licensing
Opportunities DMA Distribution Project Management Accounting Billing ,Collections, Payment Reporting
Production of Media/Campaign Provide Campaign Summary
• Target audience• Project goals• Elements of campaign• Development Cost• Activity measurements• ROI
Supply Generic Version Customization Services
• Quality Control Delivery of Media Files/Content Management of Talent/Royalty fees Possible Follow-on Productions Media Buys, if any
Identity, Reports, Fees
Identity, Reports, Fees
Identity, Reports, Fees
Identity, Reports, Fees
Identity, Reports, Fees
Identity, Reports, Fees
Identity, Reports, Fees
Six Steps to Syndicating a Campaign
1. Submit Campaign Materials for HMS Review
2. Obtain Approval from HMS
3. Execute HMS Syndication Agreement
4. Arrange for Generic Samples
5. Approve HMS Sub-licensee(s)
6.Delegate Customization(s) to HMS or Agency
Six Steps to Acquiring a Campaign
1. Identify Campaign
2. Determine Your DMAs
3. Submit Quote Request
4. Get Details and Pricing
5. Align Your Marketing Plan
6. Reserve & License Campaign
Health Media Syndicate Portal Public Site offers “overviews” of campaigns
Promotes compelling aspects of the campaign’s target audience, goals and success.
Requires (free) sign-up in order to view more detailed information and request quotes
Secure individual portals offers:
Campaign quotes / pricing details submissions
Customized presentations
Agreements & Forms
FAQ’s /Support
Special events and Educational resources
Collaboration
http://HealthMediaSyndicate.com/LiVeCampaign
Questions?
Contact:
Gale Wilson-Steele
805-694-3103
2028 Village Lane, Solvang, CA 93463
