PULSELONG ISL A N D

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W E ARE Long Island’s Magazine

DE FINING Life, Style & Culture

Long Island is one of the top 10 consumer markets in the country and Pulse readers hold true to this distinction. They are influentials, trendsetters, movers and shakers. Our pages come to life ten issues per year as a trusted resource for our advertisers to connect with readers.

F E B R UA RY 2 0 17 L I P U L S E . C O M

PULSELON G I S L A N D

LA VIDA LUXEIT IS NOW TIMETO INDULGE TIME TO TR AVELDISCOVER ADVENTURE

TRENDSPOTTINGFASHION FORELEGANT LIVING

LA VIDA LUXEIT IS NOW TIMETO INDULGE TIME TO TR AVELDISCOVER ADVENTURE

TRENDSPOTTINGFASHION FORELEGANT LIVING

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PULSELON G I S L A N D

INTEGRATED ENVIRONMENTS

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GUARANTEEDmarketing exposure

Pulse operates with the sophistication of a national title while providing the

precision of a local one. We are Long Island’s biggest magazine.

Our readers have the highest household incomes and home values.

Our distribution is audited by the Alliance for Audited Media, which means our

circulation is guaranteed. We are the only magazine to

capture the vital demographic of this powerful region, delivering

award-winning publishing for more than 10 years.

Inspiration, ASPIRATION, Celebration...

Jackie Cruz

Leonardo DiCaprio and Carey MulliganBrooke Shields

Pulse is a destination magazine readers believe in. We cater to some of the most sophisticated, cosmopolitan consumers in the world and they are devoted to our coverage of the lifestyles they cherish.

Pulse is the definitive resource for experiencing the best Long Island has to offer. We not only forecast trends, we also know where to find them. We know which restaurants are soon to open and we have the backstories on the chefs steering them.

We excite our readers with the latest in the arts, culture, fashion, design and lifestyles they seek, and we deliver an inside connection to the personalities driving these stories. Our readers turn to us to find out where to go, what to do and who is doing it.

DISPLAY VENUES: Art galleries, boutiques, corporate centers, doctors’ offices, luxury hotels, private/public airports, restaurants, theaters and events.

METHOD OF CIRCULATION

STRATEGIC PRINT CIRCULATION: 100,000 copies monthly, 125,000 copies July/Aug Pulse claims an industry standard pass-along rate of 7:1. AAM audited, publisher's statement upon request.

Pulse targets the region’s most desirable destination villages. Our corporate distribution division ensures quality control of our circulation.

30% of all distribution is by individual subscription 8% of our copies are displayed at premier shopping centers

3% of copies are reserved for high profile events

Gold Coast 21%Manhasset, Great Neck, Roslyn, Sands Point, Woodbury, Oyster Bay, Syosset

DISTRIBUTION

Nassau 28% Garden City, Freeport, Rockville Centre, Long Beach, 5 Towns

Hamptons 21%Westhampton, Southampton, Water Mill, East Hampton, Montauk

Suffolk 30%Huntington, Smithtown, Babylon, Islip, North Fork, Three Village, Brookhaven

*And other top boutique communities

Sometimes, the best

design is the most

subtle. This year’s Pulse

House of the Year is

an exercise in control,

where the natural

setting is the star

and the architecture

and design play sup-

porting cast.

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Build brand loyalty with more than 700,000 impressions monthly

GENDERFemale 59 Male 41

MARITAL STATUSMarried 52 Single 48

AGE 18-34 13 35-49 3950-64 38 65+ 10

REAL ESTATE VALUE (primary residence) $1 million+ 64 $701,000 – 1 million 22 Up to $700,000 14*Most own 2+ homes per household

HOUSEHOLD INCOME$250,000+ 64$151-250,000 26 $150,000 10

EDUCATIONBA/BS 30 MA/MS/MBA 37PhD 15 Other 18

PROFESSIONC-Level and Exec/Mgmt 20 Advertising, Arts & Creative 23Legal, Medical, Professional 21 Entrepreneur, other 36

READER DEMOGRAPHICS

SPENDING HABITSReads Pulse for arts, culture & leisure 74Enjoys weekend getaways 84Invests in health and wellness 82 Visits casinos regularly 67 Invests in home renovations 74Dines out per month 7+Weeks traveled last year 5+ Retail-shopping trips per week 2+

58% of readers act on ads they see in Pulse!

67% of Pulse readers visit advertisers’ websites from ads!

Our readers are the region’s influentials: 35-55 years old, aff luent, professional, trendsetting.

FAVORITE BRANDS INCLUDE:

FASHION: Armani, Burberry, Chanel, Donna Karan,

Michael Kors, Louis Vuitton, Ralph Lauren, Elie Tahari

AUTO: Infiniti, Jaguar, Jeep Lexus, Mercedes-Benz

]]

*All data based on a sampling of reader surveys.Spending habits measured by Beta Research.

Demographics breakdown in the following percentages:

EDITORIAL SCHEDULE

Pulse delivers fresh, award-winning coverage of this region 10 times per year.

FEBRUARY: THE DAPPER ISSUEThe Luxe List and Travel

MARCH: THE POWER ISSUESpecial Sections: Money Makers and Legal Eagles

APRIL: THE BODY ISSUESpecial Section: Doctors of Distinction

MAY: THE HOME ISSUESpecial Section: Power Brokers

JUNE: THE SUMMER ISSUEBest of the Hamptons and Beach Destinations

JUL/AUG: ARTS AND CULTURE*Expanded circulation in the Hamptons

SEPTEMBER: FALL FASHIONTrends and Weekend Getaways

OCTOBER: THE DESIGN ISSUEHouse of the Year and Designer Showcase

NOVEMBER: FOOD, WINE & SPIRITSThe Best in Dining, Wine & Cocktails

DEC/JAN: HOLIDAY ISSUEGifting and Winter Experiences

Issues released prior to the 1st of each month. Insertion and Materials due the 5th of the preceding month

2018 SCHEDULE

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PULSELON G I S L A N D

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L I P U L S E . C O M

PULSELON G I S L A N D

THE POW ER ISSU E

BOB W ILLI A MSTIMELESS

DESIGNSUCCESS DEFINEDLONG ISL A N D’S

TOP LEGAL EAGLES

NA SSAU COLISEUM 2 .0

THE POW ER ISSU E

BOB W ILLI A MSTIMELESS

DESIGNSUCCESS DEFINEDLONG ISL A N D’S

TOP LEGAL EAGLES

NA SSAU COLISEUM 2 .0

MA

RC

H 2

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SUPPLEMENT: SUMMER ALMANAC The best places to Eat, Stay & Play20,000 copies distributed prior to July 4th weekend

ALL RATES NET 1x 3x 6x 10x

Full Page $9,185 $8,085 $7,700 $7,370

Two-Thirds* 6,160 5,390 5,170 4,895

Half Page 4,620 4,070 3,850 3,685

Quarter Page 2,310 2,035 1,925 1,870

Dining Guide 1,000 800 600 500

Submit artwork to art@lipulse.com

PRINT ADVERTISING

Premium Positions: Back Cover +25% Inside Covers +15%

Table of Contents +15% Guaranteed Placement +10%*Two-Third Pages are left hand insertion only.

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SPREADWITH BLEED 16.25”w x 10.75”h*Includes 1/8” bleed

LIVE/NON-BLEED 15”w x 9.5”h3/4” dead center gutter

FULL PAGEWITH BLEED 8.25”w x 10.75”h*Includes 1/8” bleed

LIVE/NON-BLEED 7”w x 9.5”h

TWO-THIRDS4.62”w x 9.5”h

HALF PAGE 7”w x 4.68”h

QUARTER PAGE 3.4”w x 4.68”h

Two-Thirds

Quarter Page

Full Page

DISPLAY AD DIMENSIONSPublication Trim Size: 8”w x 10.5”

Half Page

Leisure

Leisure

THE DAWN OF ROLLS-ROYCE

THE DAWN OF

ROLLS-ROYCE

ROSLeaderboard (728 x 90) $2,400

HOME PAGELarge Vertical (270 x 450) $950Sidekick 1 (300 x 250) $600

Sidekick 2 (300 x 250) $600

SECTION SPECIFICIn-post embed (300 x 250) $800Wide Skyscraper (160 x 600) $600

Sidekick (300 x 250) $300

LIPULSE.COM reaches desirable Long Islanders as well as like-minded users based beyond the geographic footprint of our print circulation.

All rates net per month.

SUPPORTED/SPONSORED CONTENT: $1,500-$2,000 Collaborate with our digital experts to develop content that tells your brand story or support related lifestyles editorial that connects you with consumers.

Benefit from our digital audience with extensive page views that help build your analytics. Content is cross-pollinated on all social platforms.

Contact sales@lipulse.com for more details

DIGITAL

NEWSLETTER

Engage our culturally active influentials with placement in one of our four monthly newsletters to reach the most powerful consumers!

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NEWSLETTERLeaderboard (728 x 90) $1,200Large Vertical (270 x 450) $850Sidekick (300 x 250) $500

Large Vertical (270 x 450)

Sidekick (300 x 250)

Leaderboard (728 x 90)

Our social network is the largest, most active and most desirable on Long Island.

10% growth monthly on

digital platformsStats Increase Daily!Scan here for current web and social networking stats.

SOCIAL MEDIA

FACEBOOK VIDEO $500• Reach our audience and their friends• Work with our digital experts on content and script to run across social platforms and lipulse.com

INSTAGRAM TAKEOVER $750• Curate the Pulse Instagram feed! • Provide the images and messages that make you an authority and engage our following • Instagram story with link(s) • 5 posts / day

EVENTS

Our events attract the region's socially active inf luentials!

P U L S E M A G A Z I N E ’ S

SPONSORSHIP OPPORTUNITIESPut your brand at the center of the excitement and mingle with VIPs. All promotions include live, print, web, eblast and social mentions prior to the event. Activation includes branded merchandise, sampling, large-scale visuals and individually positioned assets.

THE BIG EVENTSParticipate in our uniquely branded milestone events:Masquerade Ball FebruaryLegal Eagles Awards Dinner MarchDoctors Awards Dinner AprilHamptons Summer Mixer June/JulyNorth Fork Summer Social AugustPicnic & Polo SeptemberIsland Tasting November

A Night of

Masquerade Ball

L O N G I S L A N D ’ S T O P

“

““As Long Island’s premier luxury shopping destination, Neiman Marcus Roosevelt Field has found great success and synergy by partnering with and advertising in Long Island Pulse magazine. The team made it easy and efficient to implement a launch strategy which allowed our team to stay focused on the physical logistics of the store opening. Long Island Pulse continues to be a great showcase and marketing partner for the magnitude of designer brands we carry. We look forward to working with Pulse on luxury fashion events, promotions and coverage for many years to come.” —Doris Wilshere, Neiman Marcus Roosevelt Field

“I love Pulse magazine! It attracts style conscious, fashionable customers who are looking for the brands.we carry. The staff at Pulse is an absolute pleasure to work with as well. I am looking forward to many more successful years partnering with Long Island’s premier lifestyle publication!”

—David Zuckerman ,Gelber & Mundy Jewelry and Watchwear

“The staff at Long Island Pulse magazine is a pleasure. Not only do they pay careful attention when handling our ads, but they also find opportunities to feature us in the magazine and at events. As the results dictate, Pulse remains in our advertising budget for the fourth year. We’re thrilled to be a part of their network.”

—Dave Bofill, Dave Bofill Marine

“Pulse has been absolutely wonderful to work with. We appreciate their creativity and flexibility as a market-ing partner to provide us the best opportunity to showcase The Ritz-Carlton Residences, North Hills… The President of RXR said their editorial coverage was ‘the best yet in terms of describing the lifestyle offering.’”

—Emily Bock, The Ritz-Carlton Residences

ALL NEW DB11 PICTURED ABOVE.

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O U R M O D E R N E V O L U T I O NF A L L 2 0 1 6 C O L L E C T I O N

FEATURING: BRONSON SOFA, ALDEN SWIVEL CHAIR, GRAMERCY SQUARE COCKTAIL AND SIDE TABLE, ADDIE PULL-UP TABLE, TESSA LAMP, ASTON MIRROR, GOLD KNOTS, ANGLED CONE VASE, AMAZE RUG, BELGIAN LINEN-OATMEAL DRAPES WITH BLACK NICKEL HARDWARE

introducing >

A NEW L AYER

OF LUXURY

Our brilliant collectionof draperies & hardware.

U N T I L W E A R R I V E , W E I N V I T E YO U TO S H O P AT N E I M A N M A RC U S .CO M

RO O S E V E LT F I E L D • F E B RUA RY 2 0 1 6

WE’VE ALWAYS

WANTED TO LIVE ON THE ISLAND

With over 85 offices nationwide plus the international scale and scope of Knight Frank Residential, the Douglas Elliman network reaches across 59 countries and 6 continents. Chances are, your buyer is already in our network.

YOUR FIRST HOME. AND EVERY HOME.At every stage of your life, whether you’re ready for your first apartment or home, a place to vacation or retire, our agents are here every step of the way… Let’s find your new place.

Visit us at elliman.com/offices for a full list of our locations.

©2017 Douglas Elliman Real Estate. Equal Housing Opportunity.

rolex oyster perpetual and air-king are ® trademarks.

OYSTER PERPETUAL AIR-KING

THE AIR-KINGA tribute to the golden age of aviation in the 1930s, featuring a

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MORE THAN ANYTHING, LUXURY IS ABOUT TREATING YOURSELF TO SOMETHING TRULY EXQUISITE. NOTHING COMPARES TO

THE FEELING OF FALLING ASLEEP ON A GORGEOUS, SUMPTUOUS, BEAUTIFULLY HANDCRAFTED BED—WHICH IS WHY WE ARE SO

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Kluft is just one of the brands that define LUXURY MATTRESSES at Bloomingdale’s. Check out our amazing selection in-store now or visit us online at bloomingdales.com

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ADVERTISERS

NOTES

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