www.accorhotels.comwww.pullmanhotels.com

New attitude hotelsfor business travelers

A leading international hotel group with a portfolio of global brands, Accor has forged distinctive, powerful and complementary positions in every segment, from economy to luxury, on five continents. Part of the continuous strengthening of this portfolio is the revival of the prestigious Pullman brand.

With Pullman, we will become a major player in the upscale business hotel segment, which is enjoying exceptional growth. To serve this highly demanding clientele, the Pullman brand is strategically focused on delivering impeccable services for the business traveler and events organizers.

All Pullman amenities and innovative services meet the highest standards of professional practice, aligned with the brand’s three pillars: convivial hospitality, tranquility and connectivity.

With plans to build a network of 300 properties around the world by 2015, Pullman is ideally positioned to become the international benchmark in upscale hotels. The brand not only offers a full range of tier-one services, but also continually adapts to the changing needs of global organizations and the emerging trends that shape how people want to work and live as they travel the planet.

To fulfill our ambitious vision, Accor, with its over 4,000 hotels in 90 countries, is forging partnerships with owners and investors interested in blending their entrepreneurial initiative with the Accor expertise and the Pullman pioneering spirit to create a truly winning combination.

Gi l l es C . Pé l i ssonAccor Ch ie f Execut i ve O f f i cer

Tab le o f cont ents

I . A new generation of upscale services

A. Pu l lman - The per f ec t ba lance

Creating dynamic growth in the upscale hotel segment 4

The contemporary hotel experience – three pillars 6

The powerful resonance of a prestigious brand 8

Effective global communication 10

The new human resources model 12

B. Pul lman product and ser v ices of fer ing

The lobby: warm and elegant 14

Guest rooms: comfortable and connected 16

Restaurants and bars: anything, anytime, anywhere 18

Co-Meeting: efficiency and conviviality 20

Fitness Center and Spa: relaxation and energy 24

Pullman resorts: memorable moments 26

I I . Let Accor exper tise work for you

Energize your success with Accor teams and expertise 30

Boost your revenue with the Accor professionals 30

Leverage our powerful booking tools 32

Develop business with Accor loyalty program and partners 34

Share our vision of innovative design 36

Join our commitment to sustainable development 38

Team up for a long-term partnership 40

Accor: facts and figures 42

Contact information 43

I . A new gener at iono f upsca le ser v i ces

EUROPE

AMERICASAFRICA/MIDDLE EAST

ASIA PACIFIC110

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100

I n 2015, t he ma jor i n t er nat iona l and l e i sur e des t inat ions w i l l be cover ed by a ne twor k o f 300 ho t e ls .

EUROPE

AMERICASAFRICA/MIDDLE EAST

ASIA PACIFIC110

40

50

100

I n 2015, t he ma jor i n t er nat iona l and l e i sur e des t inat ions w i l l be cover ed by a ne twor k o f 300 ho t e ls .

Cr eat ing dynamic gr owt h i n t he upsca le ho t e l segment

Sharing the benef its of a strong market With 1.7 million rooms, the upscale hotel segment represents 40% of hotel industry volume which means 90 billion in revenues. This is one of the industry’s fastest-growing segments, accounting for 5% of annual growth in number of rooms, with demand rising by over 7% a year, leaving room for newcomers to gain a share of this attractive market.

The innovative Pullman vision of upscale hotels, based on acontemporary blend of work and rest, enables the brand to capture a growing share of this market.

Bu i ld ing a ma jor p layer Right from the start, Accor has positioned Pullman in response to this dynamic and rapidly growing market of sophisticated international travelers.

Each Pullman hotel shares the same concept addressing three fundamental priorities: convivial hospitality, peaceful calm and work-enabling high technology.

By 2009, 59 Accor-owned or managed hotels in 23 countries will become Pullmans.

A. Pu l lman - The per f ec t ba lanceA. Pu l lman - The per f ec t ba lance

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The cont empor ar y ho t e l e xper ience – t hr ee p i l l a r s

Each Pullman is a “home away from home” for contemporary business travelers.

Conv i v ia l Hosp i t a l i t yAt Pullman, travelers stay in hotels that are special, places that make guests feel at home. The emphasis on common areas, such as a spacious lobby or a friendly chef’s table in restaurants, are just the extra touch that transforms a stay at a Pullman hotel. Plus, Pullman teams are actively committed to enhancing each guest’s stay.

Tr anqu i l i t y Whether Pullman guests want to rest in the comfort and intimacy of their own room, relax and unwind in the restaurant or lounge, or enjoy a spa treatment, the Pullman hotel always offers the ideal setting for much-needed downtime and calm.

Connect i v i t y Pullman is committed to providing state-of-the-art technology and the latest innovations, keeping guests connected with their “home” environment.

Accor is developing today the upscale business travel standards of tomorrow.

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The power fu l r esonance o f a pr es t ig ious br and

The Pullman name instantly brings to mind long voyages, open spaces and plush comfort.

Pullman hotels have recreated an environment of timeless excellence,reconnecting the name with the kind of prestige that creates both recognition and attractiveness. Accor, with its established track record for innovation and performance, gives Pullman the perfect touch of contemporary quality that upscale brands need to remain competitive and attractive. The result: a unique travel experiencewhere work, comfort, technology and a culture of convivial hospitality all come together.

The Pullman 21st century orientation is expressed through its discreet,yet powerful visual identity, consisting of white lower-case lettering on a charcoal grey background. The typography and colors chosen convey a general impression of comfort, care and technology, in line with the brand’s core values and an intimate, warm, welcoming atmosphere.

The two central letters of the Pullman logo brings to mind a well-known icon, the “pause” button.

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New attitude hotels for business travelers. www.pullmanhotels.comNew attitude hotels for business travelers. www.pullmanhotels.com

CHECK IN. CHILL OUT.

Ef fect ive g lobal communicat ion

Pullman corporate advertising evokes the calm pause in a busy schedule represented by a stay at a Pullman hotel. It is designed to emphasize the efficiency of Pullman services with a warm, pleasant feel in every area of the hotel. This distinctive positioning is expressed in the brand promise: Pullman - Check in. Chill out.

Whereas traditional business hotel advertising projects the image of a luxurious stay, the Pullman promise focuses on the real benefit for the traveler. An oasis of calm in a fast moving universe, symbolized by a giant bed representing the comfort and relaxation offered by Pullman.

The Pullman special identity is also reflected on the Internet by the unique look and feel of the www.pullmanhotels.com website, with a detailed presentation of the offer.

Press and public relations operations are developed by Accor communications teams around the world, maximizing flexibility and leveraging local knowledge, regional support and global strength.

A strong positioning made stronger by an evocative advertising campaign.

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The new human r esour ces mode l

Every Pullman employee, from a waiter to the general manager, shares the same core values of Commitment, Adaptability, and Creativity.

A unique Global Human Resources Model The Pullman Global Human Resources Model reflects the brand’s positioning and value, one that instills a new attitude for its new attitude hotels. Each employee is taught to be warm, responsive and professional, committed to every aspect of the guest’s stay and involved in every facet of the hotel’s business, so that he or she contributes to the hotel’s growth and value.

New r o les and r espons ib i l i t i esPullman has created new roles and responsibilities, which best personify the brand promise. Alongside the General Manager are an Operations Director, who is second in command and oversees events and meetings, and a Quality and Attitude Manager. An Event Manager and an IT Solutions Manager are also dedicated to the success of meetings and events. The Welcomer is in charge of the guests’ well-being from the moment they arrive.

Job t r a in ingA portfolio of training courses and methods has been developed by Pullman, dedicated to each of the various roles filled in a hotel. In addition, a specific integration program has been introduced to support each launch of a new Pullman hotel. These courses are provided together with 14 Accor Academies around the world.

An innovative Human Resources Model dedicated to the well-being of both guests and team members.

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The l obby : war m and e legant

The heart of the Pullman universe is the lobby, with its distinctive atmosphere and warm and accommodating feel.

This is where the Welcomer is the first person to greet guests. His or her role is to ensure guests’ comfort and well-being from the moment they arrive. He or she is versatile and easy to spot so that no guest’s request goes unmet.

The free-standing reception desks and automated kiosks will help speed check-in or check-out, giving guests more time to relax at the bar, use the lounge to work, or take advantage of the lobby’s WiFi access. In hotels near airports, additional automated kiosks are available, where clients can print out their boarding pass.

Guests can also enjoy the “connectivity lounge”, a multi-functional quiet space designed in partnership with Microsoft® specifically to allow guests to work efficiently in privacy. Here they can check email on screens oriented so only their user can see, print out presentations on state-of-the-art printers and touch base with family on personal webcams.

The Welcomer is everything Pullman: cordial, efficient, and personal.

B. Pu l lman pr oduct and ser v i ces o f f er ing

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Gues t r ooms : comf or t ab le and connect ed

Pullman bedrooms are quiet, intimate environments where guests can not only rest and relax, but also work efficiently.

Relying on the latest research, Pullman has developed a new bedding concept for a sleeping experience like no other. Each Pullman bed comes equipped with two oversized square pillows for reading and two “memo” pillows filled with high tech Memory Care foam that help relieve neck pain. In addition, two ogive pillows are supplied that guests can place under their knees facilitating relaxation and blood circulation.

With its warm lighting, the spacious bathroom is comfortably inviting, with a large open walk-in rain shower.

Pullman rooms come equipped with coffee or tea facilities, a refrigerator with free drinks and an espresso machine in the Deluxe and Executive rooms. There is also a flat screen television with a wide choice of international channels adapted to each country’s market, including a channel dedicated to fitness and relaxation.

Each room is fitted with a “connectivity panel” that lets guests instantly plug into their own personal technology (laptops, MP3 players, speakers), as well as high quality broadband or WiFi access. Additional items, such as webcams, are available at the reception desk.

Pullman’s new bedding concept, using pillows to relieve neck pain, makes for the best sleep - ever

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Res t aur ants and bar s : any t h ing , any t ime , anywher e

Pullman restaurants and bars are both welcoming and innovative.

The Pullman wide array of food and beverage offerings feature upscale, internationally diverse cuisine tailored to the tastes of our on-the-go business clientele. Whether these fine meals are served in the restaurant or offered with thoughtful touches at different spots throughout the hotel, Pullman catering is innovative and accessible - always geared to our clients’ needs, and desires. At Pullman, each guest is guaranteed a balanced diet and a hot meal, anytime of the day or night, 24/7.

The heart of the Pullman catering approach is the Chef’s table, which guests can gather around with a fine wine selected from the hotel’s Vinothèque. They can also socialize in a cozy atmosphere with food to share, such as tapas, or wine served by the glass. Clients may sit next to the hotel’s open kitchen, which is in plain view for everyone to watch and admire the hotel’s culinary talent.

Pullman guests can now gather in a convivial atmosphere thanks to a new concept - the Chef’s Table.

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Co -Mee t ing : e f f ic iency and conv iv ia l i ty

Commitment, Connectivity, Comfort and Cohesion are the four cornerstones of the Pullman Co-Meeting offering, underpinning our commitment to changing the way meetings are organized.

The Pullman Co-Meeting offering is based on the idea of information sharing and project building.

A ded icat ed Or gan i zat ion A specialized Pullman team is dedicated to making meetings successful. The Operations Director, the hotel’s second in command, will oversee each aspect of the conference and event. The Event Manager will serve as the direct contact for meeting organizers. Available throughout each event, the Event Manager is supported by the IT Solutions Manager, who’ll make sure all the technical solutions function seamlessly.

At Pullman, meetings are not only times to share information, but also special opportunities to meet, talk and bond.

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High Qual i ty, Funct ional SpacesIn the Pullman offer, rooms range from comfortable, modular meeting rooms to boardrooms (supplied with ergonomic boardroom chairs) or amphitheaters. Each meeting room comes equipped with the latest technological components including WiFi access, plus a host of innovative services, which will complement any presentation or briefing. Innovative online services let organizers view rooms with specified set-up and equipment in 3D, allowing events to be organized and preparations updated online.

Mo t i vat ion and Re laxat ion“Innovative breaks” like tai chi sessions, massages, high-tech video games and outings heighten meeting impact and keep attendees motivated, fresh and fully involved. Each break will reflect the event’s theme, giving attendees context and tailor-made service. The “Coach à la Carte” will help organizers select facilitators with the requisite expertise. These coaches are all recognized leaders in their fields, whether it be sports, science or business. What’s more, after the meeting or between sessions, attendees can relax, socialize or have a drink in one of the “chill out spaces”, which are modular comfortable living rooms located near the meeting rooms.

Pullman’s ”Coaches à la Carte” bring to events not only their high-profile expertise, but a tailor-made dimension.

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Fitness Center and Spa: r e laxa t i on and ener gy

The Fitness Center welcomes guests wanting to stay in shape, anytime they choose. Open 24 hours seven days a week, the Center offers a full range of leading-edge equipment, with an emphasis on cardio-training. Guests can also take advantage of customized training programs tailored to their specific needs.

Guests have access to trained masseurs and beauticians, a perfect way to enjoy a break and unwind with some personal pampering.

The Spa includes a refreshment area, complete with mini-buffet, offering herbal teas, fruit juices and dried fruit and nuts.

The Pullman Spa is a calm, serene space, perfect for a relaxing interlude.

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Pu l lman r esor ts : memor ab le moments

Located in prestigious destinations around the world, with convenient access to international airports, Pullman resorts have the flexibility to welcome both meetings and incentives.

For companies that want novel team-building ideas, our Co-Meeting packages guarantee the success of weekend seminar and conference sessions. Thanks to the Pullman groundbreaking approach to mixing work and relaxation, people who usually work together in highly structured environments enjoy a unique chance to share unforgettable experiences with their colleagues.

Each resort has flexible hours, allowing for meetings and breaks to intertwine seamlessly, followed by healthy meals, always within reach, thanks to a large variety of restaurants geared to guest schedules. Pullman resorts also provide a variety of sports activities, such as golf, tennis or diving, as well as cultural activities.

Pullman resorts are close to the local culture, food and environment of their host communities.

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I I . Le t Accor exper t i sewor k f or y ou

Ener g i ze y our success w i t h Accor t eams and exper t i se

Accor regional and worldwide support teams are committed to optimizing your investment:

- The Revenue Manager maximizes your hotel’s RevPAR, supported by sophisticated applications and Accor experts.

- Regional operational managers closely track each hotel’s financial and business performance and supervise human resources.

Boos t your r evenue w i t h t he Accor pr o fess iona ls

When you join the Accor Group, you gain the benefits of a powerful international sales network, with 700 sales managers working from 34 offices around the world. These seasoned professionals apply a single-minded focus on achieving targets for your hotel:

- Generate traffic via intermediaries, representing up to 75% of room nights at Pullman hotels.

- Nurture privileged relations with over �5,000 corporate accounts and marketing partners.

- Provide a high-profile presence at major industry events, including organizing events to maximize visibility, like the meeting “The World of Accor”.

Day in day out, Accor teams play a vital supporting role in boosting the performance of your investment.

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Lever age our power fu l book ing t oo l s

‘TARS’, Accor global reservation systemThe Travel Accor Reservation System (TARS) is a proprietary central booking system that serves the entire Group, integrating Web reservations, call centers, GDS and individual hotels. Eight call centers are strategically located around the world to deploy a “follow the sun” operating model. They handle 10,000 calls daily, with a conversion rate of 50%. This unique system brings each Accor hotel the sales firepower of a truly global 24/7, 12-language booking system.

Strategic websites to drive business traffic Online resources are fundamental to developing business. 80% of meeting planners look for venues online and 20% use e-mail to request proposals. Both the www.accorhotels.com and www.pullmanhotels.com websites are available in eight different languages, drawing 100 million visitors each year. The Internet represents a key component in the Pullman development strategy and by 2010, some 20% of our worldwide sales will be generated online.

Accor websites generate bookings totaling over 12 million room nights per year.

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Deve lop bus iness w i t h Accor l o ya l t y pr ogr am and par tner s

A|C lub : t he new -gener at ion wor ldw ide cus t omer loya l t y pr ogr amIn 2008, over 2,000 hotels, from economy to luxury, will be using A|Club, the Accor multi-brand customer loyalty program. A|Club allows Accor loyal customers to earn and redeem points for either hotel vouchers or airline miles.

Strategic par tnerships: another way to attract cl ients Accor is constantly developing partnerships with leading companies as part of a profitable strategy to build market share. The result is a business-to-business approach that is advantageous for both customers and partners. Accor looks to sectors that offer the right synergy or target a similar customer base, such as transportation, leisure activities, information and travel-related services. This commitment is illustrated by the current roster of prestigious partners, including Air France-KLM, Cathay Pacific, Delta Air Lines, American Express, Visa, Danone and Total.

Entirely web-based, A|Club gives access to a loyal, high-contribution, captive customer base.

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Shar e our v i s i on o f i nnovat i ve des ign

From concept to grand opening, our local and global experts are there to support you at every stage in your hotel development.

Always at the leading edge of innovation, Accor is continually identifying emerging trends. Over 400 international designers, including 40 specialized in upscale hotel decoration, are available to ensure the best mix of architectural design and hotel functionality.

From renovation to new construction, each Pullman hotel features unique architecture and décor, combining the ultimate in comfort, efficiency and well-being.

The architecture, décor and atmosphere combine to create an environment that makes every Pullman hotel unique.

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Jo in our commi tment t o sus t a inab le deve lopment

Accor fully recognizes that responsibility towards the environment and society are intimately linked.

Our hotels are designed to be environmentally-friendly and we continually improve the way we work and our processes. In addition to scrupulous compliance with local regulations, our human resources policy dictates total respect for individuals.

Accor supports two types of socially responsible projects. Employees are encouraged to participate in so-called EGO projects, which reflect a commitment to addressing important social issues, such as child protection, local development, nutrition and the fight against disease. The Group also supports so-called ECO projects as part of a commitment to sustainable development and environmental responsibility, with initiatives that focus on energy, water, waste and biodiversity.

Our environmental initiatives are part of a broader sustainable development program called “Earth Guest”. The program’s slogan, “As guests of the Earth, we welcome the world.” is much more than simply a catch phrase; it expresses our deepest beliefs. We are aware that simple, local everyday actions can contribute to global change.

Our Environment Charter is simple - �5 processes to lower our hotel environmental impact.

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Team up f or a l ong - t er m par tner sh ip

When you become part of the Pullman network, you enjoy such valuable benefits as:

- A prestigious, upscale offering

- Uniquely innovative services

- Expertise in operational management and human resources

- Worldwide coverage by experienced sales teams

- High-performance booking and customer loyalty systems

- Proven know-how, from hotel development to opening

- Global advertising and press relations

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A t eam o f o ver 140 deve loper s accr oss t he wor ld :

For mor e i n f or mat ion , p l ease cont ac t us :

pullman.development@accor.com

Accor : f ac ts and f i gur es

Accor is the European leader and a major global group in hotels, as well as the global leader in services to corporate clients and public institutions. We operate in nearly 100 countries with 150,000 employees, offering clients more than 40 years of expertise in our two core businesses:

- Accor Hotels, with the Sofitel, Pullman, Novotel, Mercure, Suitehotel, Adagio, Ibis, all seasons, Etap Hotel, Formule 1, Motel 6, and Studio 6 brands represent more than 4,000 hotels and nearly 500,000 rooms in 90 countries, as well as strategically related activities, such as Lenôtre.

- Accor Services, with 30 million people in 40 countries benefiting from Accor Services products in human resources, marketing services and expense management.

Nor t h Amer icaNorthAmerica.Development@accor.com 4001 International Parkway Carrollton, Texas 75007 United StatesTel.: +19723609000

Sout h Amer icaSouthAmerica.Development@accor.com Av. Maria Coelho Aguiar, 215 – Bloco F 5o. andar São Paulo SP – CEP: 05805-000 BrazilTel.: +55(0)11 37 41 15 000

Eur opeEurope.Development@accor.com Immeuble Odyssey 110, avenue de France 75013 Paris France Tel.: +33(0)145388600

Midd le Eas tMiddleEast.Development@accor.com API World Tower - 12th floor Sheikh Zayed Road P.O Box 111679 Dubai United Arab Emirates Tel.: +971 433 23 236

Afr icaAfrica.Development@accor.com Accor Africa Pullman Paris Rive Gauche 8/12, rue Louis-Armand 75738 Paris Cedex 15 France Tel.: +33(0)145381101

As ia Pac i f i cAsiaPacific.Development@accor.com Accor Asia Pacific 250 North Bridge Road #31-02/03/04 Raffles City Tower Singapore 179101 Singapore Tel.: +656408 8888

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