Digital Magazine Publishing Services

Digital Magazines – A new era

2

Add rich, interactive experiences.

Analytics on your subscribers and page views

Increase revenue by selling subscriptions and rich-media ads

Increase reach – distribution is global and instant

3

Case Study: Popular Science iPad sales in 2011

Launch of Apple Newsstand (iOS5) in Nov 2011, accelerates sales

4

Magazines Need to Consider a Digital future

Lower costs in production and distribution Unrivaled User Experience Immediate access to published issues New revenue streams for publishers.

Kiosk Magazine: iPad/Android Native App

– Creates a kiosk and integrates with Newsstand.– Specially adapted to take advantage of tablet– Works offline

Digital “Flip-page” Magazine: Flash/HTML:

– Multiplatform adapted to smartphones, PCs, tablets– Formatting and design extracted from a PDF and other sources.

Two Options

Why an iPad Magazine?

6

Gartner: “Social media and tablets to make massive impact on businesses this year.”

Antony Savvas - 12/01/2012

http://www.computerworlduk.com/news/it-business/3328296/gartner-social-media-and-tablets-to-make-massive-impact-on-businesses-this-year/?intcmp=in_article;related

Trends and Opinions

“The desktop PC is dead; long live the tablet.”Center for the Digital Future - 14/12/2011

http://annenberg.usc.edu/News%20and%20Events/News/111214CDF.aspx

7

“The Magazine is an iPad that Does Not Work”

(YouTube video with more than 3,500,000 visits )

Take-Away: The digital consumer of the future grows up with Apps

8

Newsstand – A standard feature of iOS5

Your favorite mags in one place. Easy to find and BUY

Newsstand Kiosks are Personalized Interactive Timely Easy

The iPad enables a much greater experience than print alone.

Option 1: iPad/Android Magazine: Native App

10

A dedicated and personalized Kiosk for your brand. The magazine is specially designd for the iPad. Works offline, as issues are downloaded

Better than a print magazine

11

Better than a print magazine – Opportunity to USE RICH MEDIA

12

Not just magazines, Anything that’s in Print

Example: Hyundai Equus “Owner’s Manual”

Example: GE Annual Report:

http://itunes.apple.com/us/app/ge-annual-report-2010/id425705238?mt=8

13

Dedicated Kiosk

Function

A better way to reach your customers: Unite in your company/brand kiosk all of your publications

Increase your visibility and reach: Develop a new channel Having a Kiosk means you will have an app in the AppStore, potential to reach 200 million mobile users in the world

14

New Revenue StreamsMake

Money

Newsstands and kiosks allow you to sell your magazine to subscribers You can also create new ad-formats for your advertisers. Alerts to subscribers when new issues are published

Increase subsriber base and create revenue streams

15

An iPad MagazineEnhanced Usability

Intuitive navigation, defined core structure – feels like a print magazine Zoom in, zoom out images, slideshows, videos, animations, google maps, sharing via twitter, facebook. etc. Attractive images, no image quality loss

16

Can have layers and pop-ups on the pages, as well as slideshows and scrolling text Mimics the print version in layout. Interactive table of content and browsing betwen pages

This is not a PDF or a Flipbook

Easy to move between sections

17

A digital app Kiosk for your brand

All of your publications and issues can be united in one Kiosk. You can sell SUBSCRIPITIONS to your magazines and create NEW REVENUE STREAMS

Option 2: Digital Magazine: Flash/HTML5/Web App

19

Set-Up

(Edición 0)

Publicar

Multiplatform Digital Magazine

1 32

Digital Magazines use the following process:• Set up and configure the layout and process for content input• Load the content and configure interactions• Test and distribute in multiple devices

Plataforma

Activos

Plantillas

Disfrutar

Digital Magazine Publishing

Agility and Flexibility

Open Platform – Create Once, Publish everywhere• Can work with different type of source content (PDFs,

InDesign, QuarkExpress, etc)

• Publish everywhere: tablets, smartphones, laptops, iPhone, Android

20

• Makes use of HTML5 “reader” and incorporate technology to create interactions that are truly engaging

Digital Magazine Publishing

Some features

Rich Media Adaptation• Create your branded page with the magazine at the

center

• Incorporate rich media – videos, slideshows, images, links, audio (music, emails, etc.)

21

Digital Magazine Publishing: Advertising

22

Advertising

Track of Advertising

• Google Analytics integration

• Permits advertising with banners and pages in any areas of the digital magazine page

Use of SEO, Social Media• Pages can be indexed by search engines and can

include meta tags

• Social Media sharing of pages can be enabled

Example: iPad Magazine

http://vimeo.com/36275929

23

Example: Digital Magazine

http://www.3dissue.com/magazine-samples/york/

24

Example: iPad Magazine (demo for client)

http://vimeo.com/38039423

25