Publishing unit T3 Magazine case study.

Hamza mahmood 12.9

T3 Magazine

T3 magazine is a UK based technology magazine which specialises in gadgets gizmos and other technology such as mobile phones. Originally when the magazine was launched T3 stood for Tomorrows Technology Today however today it is not featured anywhere in there magazine or on their website and is referred to as T3 or T3.co.uk.

The first edition of T3 was released in September 1996 by Future PLC in the uk it is now a worldwide magazine with syndicated/localized issues for many countries including Australia china Croatia Saudi Arabia and many more in some countries Saudi Arabia being an example the cover girls were not acceptable and had to be replaced with more family/religion friendly alternatives.

genre

T3 is a monthly magazine that a special interest and lifestyle magazine this is because technology does bot fall into one of the pre-existing genres and is a special interest and also features some lifestyle articles. T3 is also available in a digital edition and it is the best selling digital magazine with reported digital sales of above 22000 digital copies a month.

T3 magazine is a glossy magazine and is in a standard a4 format. Because it is a glossy magazine it is released monthly and

T3 magazine targets a mostly male readership which is apparent once you look at their magazine which features female models throughout the magazine posing with technology

T3 is a magazine for people who are interested in the latest technology and gadgets and comes in a standard a4 magazine size although a large proportion of readers (45%) are choosing to read the magazine on a electronic device rather than buy a hard copy of the magazine

T3’s Target Readership

T3 has one of the largest readership figures in this genre of magazine it is second only to stuff magazine with T3’s readership figure of 52,979 in comparison to stuff magazines readership figure of 70,325

T3 magazine’s target readership is predominantly male this is shown through the scantily clad woman on the cover and throughout the magazine posing with technology and gadgets although this is irrelevant to the articles and the technology featured it will appeal mostly to a male audience.

The target age group for T3 reader would be in the 27-40 age group

The target social group for T3 is middle class or upper middle class pepole who can afford and want to have every latest gadget that comes out or this magazine targets aspirers who cannot really afford to have every latest gadget but buy it anyways

I think this magazine does not target any particular race but the majority of readers are white

ContentsThe content inside t3 magazine Is split into 6 categories which I have listed below

Radar

The radar section contains all the new exclusive reviews of tech and gadgets that have not yet been released. The radar section is named the radar section because it has things on radars are usually getting closer and the magazine is trying to say these things are going to be big.

Play

The play section is the gaming section of the magazine which is full of gaming tech reviews game reviews and gaming tips and it is called the play section because it is trying to say these are games that you should play.

Opinion

The opinion section contains expert opinions about upcoming tech or future tech and is called opinion because it is the writers opinions and are to be taken with a pinch of salt as none of these are confirmed yet.

Rated

The rated section is the section on reviews ratings and advice on which tech you should buy out of the tech that has been released and is available to the consumer. This section is called is rated because it sounds better than reviews and they give everything a T3 rating at the ned

Tech life

The tech life section is the lifestyle section of the magazine which is all about tech that can improve your lifestyle and tech that you would need in everyday life

Features

The features section contains all the feature articles on “gadgets you cannot live without” and generally all the gadgets and tech that are really hot at the time

Guide

The guide section contains guides on how to get the most out of popular gadgets like dslr’s and new smartphones

Front page

MastheadThe title of this magazine is T3 and it Is prominently displayed at the top of the magazine to make it clearly visible to people in stores and it is instantly identifiable.

Central imageThe central image is a woman posing wearing some technology this will appeal to the predominantly male audience and also shows some tech also the model appears to be in a cupboard of some sort giving us the impression she is in there with all the tech and if we open the magazine we will get to see more

cover linesThis page has a lot of text on it and it the titles are bold and eye catching so that people skimming through the magazines can see it and want to read the article also the number 101 is used because pepole prefer round numbers and 101 makes it feel like a lot because its more than 100

Barcode/priceThe barcode and price are displayed at the front so that the customer can quickly tell what the price is and to help organise sales and distribution

T3 has a colour scheme based around six different colours within their magazine. Red is used for titles as it stands out more than a lighter colour would over a background. The subtitles and small details are in orange. At the top of the page the text switches tones in between black and white. This is probably to give a more artistic/interesting effect and also helps it stand out from the white background.

StraplineThe strapline in this magazine lets the customer quickly know what the magazine is about

The layout of the front page is very boxy and grid like indicating that this magazines target audience is predominately male.

Article

This is an article from T3’s play section about an exclusive Nintendo game for there then new Nintendo games console and how it is produced by one of the creators of hardcore games to show that Nintendo games aren’t just for kids anymore and they are aimed at a wider audience now. This article takes up about one third of the page and is surrounded by relevant information such as other game reviews an some other titles that are great to play on Nintendo consoles assuming if you are interested in this article you probably own a Nintendo console. The colours used in this article fit in with their house style and uses green and black which are two of their six theme colours and green and black are the theme colours for the games section.It is well suited to the magazine because it is about technology so fits in the magazine and it is about games so it fits in the game section in the play section and it fits the house style and themes because it is again very grid like and boxy so it is definitely targeting a male audience and it used the T3 theme colours

advertising

29.4% of the magazine is advertising.

The products advertised is this magazine are technology and gadgets such as the Samsung galaxy line of phones Panasonic's lumix line of cameras and the headphones shown to the left of this text

All the adverts featured in this magazine are about tech and located around the relevant articles and sections an example of this is the advert to the right of this text.

Above on the right is an article on essential travel kit and things such as headphones are mentioned so to the right of this article is an advert for headphones as people reading an article on travel essentials may be interested in buying headphones. The headphones featured are sport headphones and the article also has information about camping and so they may live a sporty active lifestyle and these headphones would fit that lifestyle perfectly