Publicity to Profits Group Coaching Session

Session 4

Review of Targeted Pitch Letters

Overview of Media Database

Editorial Calendar

• Capitalize on recurring editorial events

• Find the angle that relates to your business

• Other marketing messages– Press releases– New books– Staying in touch

• Awards, speaking engagements

Media Database

• When you ask for it, I will send it to you• Via YouSendIt.com• Contains more names than you need• Overview of data fields• Overview of how to select reporters• Importance of targeting• Debate over shotgun vs. rifle approach

– You decide what works best for you

Homework

• Review the database

• Pick 5 reporters

• Customize your pitch letter as needed– Their names– Refer to articles they’ve written or topics

covered– Check your call to action

• Send me your results

Housekeeping

• Attendance– Come even if you aren’t prepared– Listen to recording if you can’t attend– Send homework when you can, even several weeks late and

we’ll review it. There’s no shortage of good ideas and inspiration points

• Next session– 9 a.m. PT on Tuesdays– Same webinar links and phone number– Pin will change each week. I can’t control that.– If you are on the road and can’t access the pin, you can LISTEN

to the call, but you can’t talk. – I will have a website with the links to webinar files posted later

today.