Publicity Center
description
Transcript of Publicity Center
PUBLICITY CENTERCENTRAL WASHINGTON UNIVERSITY
Lola GallagherMANAGER
Justin BeckmanSENIOR GRAPHIC
DESIGNER
Mindy HollidayMARKETING SUPERVISOR
Professional Staff3Student Employees12-15
Summer Interns3-5
MISSION STATEMENTThe Publicity Center offers a full slate of services to promote campus events, programs and departments while providing real world experience to student employees through hands on skill development, professional mentoring and portfolio development.
We strive to deliver high-quality services and award-winning products to increase awareness and pride in CWU's student l ife programs; and to impact students' personal and professional development by providing an inclusive, creative and challenging environment in which to learn outside the classroom.
WHAT WE DO• Design
• Writing
• Advertising
• Online & Digital Media
• Street Team
• Consultation
• Production
HOW WE DO ITFunding from S&A allows:
• Centralized office for design and marketing for campus programs
• Professionally mentored student employment and internships
related to majors
• Campus and community partnerships
• Annual surveys of staff and clients to respond to changing needs
WHY PUBLICITY?• Specifically established and funded to support S&A departments
and programs
• Efficient use of S&A fees maximizes limited resources
• Students gain hands-on experience and build professional skills –
through employment AND through collaborative efforts
• Works with CWU Public Affairs to support university graphic,
editorial and media standards and guidelines
GRAPHIC DESIGN & DIGITAL MEDIA
• Broad range of projects across campus
• Experience working with clients
• Engage in research and idea development
• Layout and design
• Printing and production
• Alternative media, social marketing, site specific projects
• Creative budgets
SUMMER INTERNSHIPS
88.1 THE ‘BURG
WELLNESS CENTER
CAMPUS ACTIVITIES
CRANKSGIVING
MARKETING, ADVERTISING & MEDIA RELATIONS
• Working with clients and students
• Resources
• Partnerships
• Media relations
• Purchasing / producing advertising
• Wildcat Access
MEDIA AND PUBLICATIONS
MEDIA PARTNERSHIPS
RESOURCES
WILDCAT ACCESS
HYPE
HYPEwww.facebook.com/cwu.hype
cwuhype.wordpress.com
PUBLICITY CENTERCENTRAL WASHINGTON UNIVERSITY