Publicity & Social for Mpowerment Projects · 3,206,248 Banner Ad Impressions 200,000 150,000...
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Publicity & Social for Mpowerment Projects Taylor Stockett @cstockett05
Transcript of Publicity & Social for Mpowerment Projects · 3,206,248 Banner Ad Impressions 200,000 150,000...
Publicity & Social for Mpowerment Projects
Taylor Stockett @cstockett05
Let’s Discuss
1. Culture of Connectivity 2. Major Platforms Tips 3. Dating App Ads 4. Upcoming Platforms
Culture of Connectivity • Millennials ~4 hrs/day on phones1 • 96% have joined a social network2
• Social Media passed porn as #1 activity online2
• Communication has become more visual! • Emoji's, Pictures, GIFS, & Video = Engagement
Major Platform Tips
Facebook Plan Create/Curate Boost or “Tribe” Content Track
(MPCAPS blog)
Instagram Tag & Hashtag #forever Schedule/post at 5pm3
Twitter Twitter Chats! Tweetdeck Use the GIF keyboard Tweet w/ trending topics
Dating App Ads
Grindr Apple & Google guidelines Expensive, gurlll!
Scruff FREE Benevolads GuideStar URL -a national non-profit registry
Jack’d By Online Buddies Inc “App safe” content Explicit material: Manhunt
The Q’s App Ads 2015
Not approved:
2016 Ads
2016 Ads
Upcoming Platforms
Snapchat Personal & Authentic Disappearing Content Geofilters, Take Overs, & Stories
YouTube Connect Coming Soon4 Livestream (FB/Periscope)
WhatsApp Recently Encripted5
Mass Texting
Thank You!!!
