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PUBLIC INFORMATION PLAN

PROJECT/ACTIVITY:Crozet Destination Downtown

PURPOSE AND NEED:Crozet has several projects that are either currently in-progress or about to begin in the near

future. The purpose of this plan is to establish a strategy to help us navigate the

communications aspect of these projects in an organized way.

The two main projects are:

Crozet Library Destination Downtown Streetscape & Stormwater

COMMUNICATIONS METHODS: Albemarle website: Updates to site to reflect upcoming project activities and latest

project information and photo updates.www.albemarle.org/crozet

News releases: To Charlottesville area news media Social media: Albemarle County Facebook TV and radio availability: Staff available for location and/or studio interviews about

project updates

Newspaper advertising: If needed A-Mail: Use Albemarle Countys A-mail list. Continue the loop by soliciting more

subscribers with each distribution.

Town Hall meeting: County Staff on-hand to present the most up-to-date informationand to answer any questions

CCAC Outreach Albemarle County School Division

CROZET LIBRARY:

MAJOR MILESTONES

Bids opened March 28, 2012, MB contractors low bid at $5.81M BOS approved budget, including capital program 4/11/12 Moving through contract process with MB, expect contract approval Mid-May, notice toproceed June. Anticipate 12 months construction Impacts to Crozet

o Stormpipe installation in Crozet Ave latter June/early Julyo Occasional work on frontage area that encroaches into Crozet Ave into Fallo Occasional noise, but generally reasonable level

Groundbreaking ceremony Late June, 2012

http://www.albemarle.org/crozethttp://www.albemarle.org/crozethttp://www.albemarle.org/crozethttp://www.albemarle.org/crozet

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Estimated duration of project: 12 monthsSTAKEHOLDERS/PARTNERSHIPS:

County staff Contractors Crozet residents CCAC CCA Area businesses Schools Library Board/Friends of the Library Donors

KEY MESSAGES:

The Crozet Library will become the focal point for the downtown community and willexpand opportunities for economic vitality for existing and new downtown businesses

The library will be designed and constructed to support the programming needs andspecifications of the Jefferson Madison Regional Library Board

DESTINATION DOWNTOWN - STREETSCAPE & STORMWATER

MAJOR MILESTONES:

Streetscape

Library Avenue and alley improvements complete Utility relocation expected to commence by May 24th estimated 30-day project Obtain remaining right-of-way/easement dedications Right-of-way consultant is completing deed of trust issues on a couple dedications; plans

to be wrapped up by end of May

Groundbreaking ceremony TBD Estimated duration of project: TBD

Stormwater Earthwork to be completed early April Channel and Forebay grading complete Currently excavating Wetland area 3 wooden bridges to be installed across channel in April Soil stabilization and planting to be installed April May Storm drain off Crozet Avenue to be installed in May Estimated project completion: June 1, 2012

STAKEHOLDERS/PARTNERSHIPS:

County staff

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Contractors Crozet residents CCAC CCA Area businesses Commuters Schools

KEY MESSAGES:

Managing community expectations as to the duration and disruption of this projectunder-promise, over-deliver

The project will provide critical pieces of infrastructure for strengthening downtown asthe community focal point

The project represents significant capital and manpower investment by the county Project consultants and the county will make every effort to keep the public informed

about progress of the project and to minimize disruption to traffic and businesses duringconstruction

Funded in part with grant funds Accurately communicate project goals:

o Aesthetically enhance the entry way and main thoroughfare of Downtown(Crozet Avenue)

o Provide economic benefits and increased vitality to downtown business ownerso Effectively phase construction to help maintain both pedestrian and vehicular

access to Downtown Crozet during construction

o Provide environmentally sensitive solutions to stormwater managementPROPOSED PUBLIC INVOLVEMENT ACTIVITIES/TIMELINE:

ActivityPerson(s)

ResponsibleDate Notes

OFD to attend April CCAC meeting OFD April

County Staff to attend May CCAC meeting County Staff May 17 Review public

information plan

OFD to attend CCA meeting OFD

Website updates, fact sheet, FAQ, photo

gallery completed

County staff June 30

Information booth at Independence Day

Celebration

CCAC June 30 County will provide

appropriate

materials

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Library groundbreaking County staff,

Library staff

Late June

Town Hall meeting Lee/OFD September

Streetscape Groundbreaking County Staff TBD

Weekly status updates on library and

streetscape progress

County staff Ongoing

Updated: 5/15/12