Public Facility Campaign

A proposal by

Andhika Perkasa PutraUniversity of Canberra Bachelor of Politics and international

Relations

KEEP OUR TOILET CLEAN AND IT WILL KEEP US HEALTHY.

PROJECT ‘KEEP’

Public Facilities satisfy specific individual or community needs - including safety and security, communication, recreation, sport, education, health, public administration, religious, cultural and social. It is generally provided by the government.

- GUIDELINES FOR HUMAN SETTLEMENT PLANNING AND DESIGN

Important characteristic of public facilities, the benefits of public facilities can be shared by many people.

OverviewThere is a concerning lack of accessible, clean, and safe network of public toilets in Jakarta.

Especially in public areas such as public parks, traditional markets, and even bus stations. Majority of clean, safe and accessible public toilets in Jakarta are can only be found in Shopping Malls, Hotels and Office Buildings, with condition that it is only accessible to customers, hotel guests’, and office workers.

Public toilets that are currently available to the public are unsanitary, outdated with poor level of hygiene. Moreover most public toilets in Indonesia are fertile breeding grounds for disease

The current situation is unacceptable for a capital city.

62%Public toilet floors in

Jakarta were wet, dirty and moist, the perfect home for contagious bacteria and micro-

organisms. - Jakarta Post

“Public toilets represent society’s finest aspirations about responsible civil behaviour. A great city has great public

toilets” (Bridgeman).

“The conditions in most public toilets especially in bus and train terminals and traditional markets is hygienically poor,” – Naning Adiwoso, Indonesian Toilet Association Chairwoman According to Mrs. Adiwoso to make things worst, our people are generally ignorant about bathroom habits and hygiene standards. Furthermore, “Toilet users often throw garbage such as paper towels on the floor and rarely flush the toilet,” she said.

WHAT?

PUBLIC TOILETSWHERE?

PUBLIC AREAS

• BUS STATION• TRAIN STATION• AIRPORT• PUBLIC PARKS

WHY?

1. HEALTH2. PUBLIC DECENCY3. CULTURAL

PROJECT SCOPE - JAKARTA

PRESERVING PUBLIC TOILETS IS ONE OF THE EASIEST THING WE CAN DO. THE HARD PART IS TO CHANGE OUR ATTITUDE, OPINION AND BEHAVIOUR.

PROJECT “KEEP”KEEP OUR TOILET CLEAN AND IT WILL KEEP US HEALTHY

PROJECT “KEEP” will be using Behavioural Communication Model as base model. This model will force a behavioural change in target publics

through 4 critical steps.

AwarenessIn order to start a push

towards any behavioural change, creating awareness

is the first key step

Latent ReadinessThrough awareness people

gain experience, information, beliefs, opinions and

emotions to start either positive or negative readiness

Triggering Event

BehaviourThe goal is to create

behavioural change on community level through

state level

First Phase

SOCIAL MEDIA CAMPAIGN

Message Shaping PROJECT “KEEP”

Second Phase

Engaging Community and Stakeholder

(Governor’s Office, Local Government, NGO, Health

Department)

Final Phase

CREATING INVOLVEMENT

International Toilet DayNovember 19

January Day 1 up to Final Phase

PROJECT TIMELINE

SOCIAL MEDIA CAMPAIGN – FIRST PHASE

•RAISING AWARENESS ISSUE ON PUBLIC HEALTH AND SAFETY THROUGH SOCIAL MEDIA (TWITTER, FACEBOOK, AND BLOG)

•ENCOURAGE PEOPLE TO TAKE PUBLIC TOILETS PHOTO IN THEIR COMMUNITY AND POST TO SOCIAL MEDIA (TWITTER, INSTAGRAM, PATH) USING #KEEPITCLEAN, AND ENCOURAGE OTHER TO DO THE SAME THROUGH ONLINE MEDIA

•CREATE A UNIVERSAL PUBLIC TOILET ETIQUETTE

ENGAGING COMMUNITY AND STAKEHOLDER – SECOND PHASE

•ENGAGING THE MEDIA TO LAUNCH THE MOVEMENT KEEPING PUBLIC TOILET IN JAKARTA CLEAN.

•WORKING WITH THE LOCAL GOVERNMENT AND GOVERNER’S OFFICE

•CREATE A FORUM AND TALKSHOW WITH THE HEALTH DEPARTMENT TO HELP INCREASE AWARENSS OF PUBLIC HEALTH AND SAFETY

INTERNATIONAL TOILET DAY – FIRST PHASE

•CAR FREE DAY EVENT WITH PORT-A-POTTIE AVAILABLE THROUGH OUT SUDIRMAN

•GATHERING AND MUSIC EVENT WITH ABANG NONE DKI JAKARTA

•AWARENESS CAMPAIGN FOR PROJECT “KEEP”

PROJECT EVALUATION

WILL BE CONDUCTED AT THE END OF EVERY PHASE

OBJECTIVES

•INCREASE AWARENESS OF PUBLIC HEALTH AND SAFETY•MORE NETWORK OF PUBLIC TOILETS•IMPROVE QUALITY OF PUBLIC TOILETS THROUGH OUT JAKARTA•DECREASE IN WATERBORNE DISEASES

COST PROJECTION

First Phase

Posters and Design Rp 7.500.000Documentation Rp 1.500.000Administration Rp 2.000.000

Second PhaseTalk show Rp 12.500.000

Final PhaseInternational Toilet Day Event Rp 90.000.000

Emergency Fund Rp 2.500.000

TOTAL Rp 115.000.000

CITED WORKS

Bivins, Thomas H. Public Relations Writing. New York: McGraw Hill, 2008.

Willcox, Dennis J, Phillip H Ault, Warren K Agee, and Cameron Glen T. PUBLIC RELATIONS Strategies and Tactics. New York: Longman, 2000.