Pubcon South 2013 authorship and author rank - April 24th, 2013.
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Authorship and Author Rank The Interaction with Social Media
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My presentation on why Authorship and Author Rank, as well as some speculation on how Google will measure it. Given at Pubcon South on April 24th, 2013.
Transcript of Pubcon South 2013 authorship and author rank - April 24th, 2013.
Authorship and Author Rank
The Interaction with Social Media
First Off... Who Am I?
Co-author: The Art of SEO CEO: Stone Temple Consulting
SEO Social Media Content Marketing
Twitter: @stonetemple Google +:
+Eric Enge +Stone Temple Consulting
Rel=Author in Search Results
Some Argue That it Increases CTR
Matt Cutts
It’s just the case that that picture is just more likely to attract attention. It’s just a little more likely to get the clicks, and you now, it’s almost like an indicator of trust.”
Google’sMatt Cutts
October 7, 2012
It Might, but …
• It is hard to prove• The real benefits?
– Powerful branding is certainly one– It’s a statement of expertise
• The real focus should be on establishing authority
And …………
Matt Cutts
“The idea is you want to have something that everybody can participate in and just make these sort of links, and then over time, as we start to learn more about who the high quality authors are, you could imagine that starting to affect rankings.Google’s
Matt CuttsOctober 7, 2012
Eric Schmidt
“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.”
Google’sEric Schmidt
The New Digital Age
Building Your Authority With Humans
• Be an Expert• Create Great Content
– Humans use social signals to help identify this– Engagement (comments) as well
• Have other experts interact with you online• Help people• Write for high authority sites
Matt Cutts
“By doing things that help build your own reputation, you are focusing on the right types of activity. Those are the signals we want to find and value the most anyway.”
Google’sMatt Cutts
July 9, 2012
Engagement
Social Sharing Volume Per Article
Comment Volume
Social Event Volume Over Time
Average Share Volume Per Article
Authority of Publishing Sites
Author Comparison on the Same Site
Google Plus Activity147,863!
978 +1s734 Shares
The Synergy We’re Looking For
Traffic, Links & New Subscribers
Shared onSocial Networks
Helps DriveNew Followers,Fans, Friends
The Synergy We Are Looking For – Step 2
(Influencers)
(Your Stuff)
(Sharing)
Three Link Method
Google Profile
AuthorPage
Rel=“me”(Other Profiles)
Rel=“me”
Rel=“author”IndividualPost
Two Link Method
Google Profile
Site Home Page
Contributor To Link
?rel=“author”at end of URL Individual Post
Google Profile Setup
Use with 2Link Method
Use with 3Link Method
EMail Method
Google Profile
Site Home Page
Contributor To Link
Profile verifiedEmail address in thePost attribution
IndividualPost
Structured Data Testing Tool
Thank You!
Eric Enge• [email protected]• @stonetemple• + Eric Enge• + Stone Temple Consulting• (508) 485-7751• www.stonetemple.com
