Search Engine Optimization 101

Search Engine Optimization

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results - often referred to as "natural," "organic," or "earned" results

The Organic Search Results

Why Would You Want to Rank?

• Increased Exposure & Brand Awareness• More and More People Perform Website

Searches• Targeted Website Traffic• Cost Effective Marketing• Give the Search Engines What They Want

Why Would You Want to Rank?

Rankings Visits Conversion Retention

It’s Like Owning Prime Real Estate

How Search Engines Work

Bot Release

Crawling

CachingRanking

Result Serving

How Rankings are Calculated

Natural SEO

Technical Health

Usage Signals

Relevance

Authority Signals

Technical SEO Audit

The assessment and optimization of all on-site ranking elements

Site Speed Check

Mobile Friendliness Check

Mobile Friendliness Check

Title Tag Audit

Meta Description Audit

Internal Linking Audit

Duplicate Content Audit

Crawl Error Check

Content Development

The conceptualization, creation and publication of textual, audio and visual content within a website.

Forms of Content

Content Idea

Whitepapers

Videos and podcasts

SlideShare decks

Blog posts

Blog Articles

Ebooks and Whitepapers

Videos and Podcasts

Content Promotion

The process of marketing and attracting user attention to your website’s content assets

Content Promotion

Content Asset

Guest blogs

Press releases

Social media

Collaborations with

influencers

Social Media Marketing

Press Releases

Guest Blogging

Real World Events

Thank

You!