Psychology Behind Social Networking
Transcript of Psychology Behind Social Networking
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The Psychology Behind
Social Networking
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The Premise: People have multiple identities
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Identity(according to a dictionary)
“the fact of being who or what a person is”
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Younomy’s Identities Matrix
The Premise:
Staying connected with friends is just one part. However, people actually express and nurture their identities when they: post, share, like, comment…
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Where it starts…
People post/share “information”that suit their identities
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Information(according to a dictionary)
“facts provided or learned about something or someone”
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What happens next…
People are thrilled about getting “attention”
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Attention(according to a dictionary)
“favorable notice”
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That moment when your crush accepts your friend request
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…and when not
image: pando.com
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With more friends people create “community”
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Community(according to a dictionary)
“A community is a social unit of any size that shares common values”
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Social community reinforces identity
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“Identity is a ‘sense of belonging to a community’, and is a "resource, like capital,"
Prof Amartya Sen, Nobel Laureate.
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Lets do a simple guess workLet me present status updates (selected randomly) of a real profile. I invite you to guess what type of identity or identities the person in question might have.
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From a friend’s timeline
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From Ramnath’s timeline
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From Ramnath’s timeline
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From Ramnath’s timeline
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From Ramnath’s timeline
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From Ramnath’s timeline
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From Ramnath’s timeline
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From Ramnath’s timeline
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From Ramnath’s timeline
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From Ramnath’s timeline
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From Ramnath’s timeline
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From Ramnath’s timeline
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What is he doing for living? What type of
personality is he? What his interests are?...
Guess who!
So who is Ramnath?
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