The psychology of

The psychology of

location-based

location-based

servicesservices

By Bernie @topgold

By Bernie @topgold

GoldbachGoldbach

Pla

y Space

s

Pla

y Space

s

FoursquareFoursquareFacebook

FacebookGoogle Google TripAdvisor

TripAdvisorInstagram/PicPlz/

Instagram/PicPlz/FlickrFlickr

Psyc

holo

gy

Psyc

holo

gy Operant conditioning

Operant conditioning Influence

Influence Public profile

Public profile Social capital

Social capital

Fours

quare

Fours

quare

Fours

quare

Badges

Fours

quare

Badges

Face

book

Face

book

FB C

heck

inFB

Check

in

Google

Lati

tude

Google

Lati

tude

Google

Off

ers

Google

Off

ers

Trip

Advi

sor

Trip

Advi

sor

Trip

Advi

sor

Cre

d

Trip

Advi

sor

Cre

d

Inst

agra

mIn

stagra

m

Inst

agra

m

Inst

agra

m

Com

munit

yC

om

munit

y

Flic

krFl

ickr

Flic

kr A

pp

Flic

kr A

pp

PicP

lzPi

cPlz

Picp

lz A

ndro

id A

pp

Picp

lz A

ndro

id A

pp

Google

Plu

sG

oogle

Plu

s

G+

Photo

sG

+ P

hoto

s

Psyc

holo

gy

of

Psyc

holo

gy

of

Opera

nt

Opera

nt

Condit

ionin

g

Condit

ionin

g

Conditioning in which

an operant response is

brought under stimulus control by virtue of presenting reinforcement contingent upon the

occurrence of the operant response”

Learn

ed

Learn

ed

Behavi

our

Behavi

our a form of learning

 during which an individual modifies the

occurrence and form

of its own behavior due to the association

 of the behavior with

a stimulus”

Unco

nsc

ious

Unco

nsc

ious

Behavi

our

Behavi

our An unconscious form

of learning in which a

behavior is linked to a

specific stimulus through a process of

reinforcement.”

Thorn

dik

e’s

Law

Thorn

dik

e’s

Law

Psychologist Edward

Thorndike said in 1911

that responses become more frequent

if followed by satisfying consequences but less

frequent if followed by

aversive consequences.”

Peer

Influence

Peer

Influence

Social influence takes

many forms and can

be seen in conformity,

socialization, peer pressure, obedience,

leadership, persuasion, sales, and

marketing” and in-app

behaviour.

Maki

ng

Maki

ng

Soci

al S

pace

s

Soci

al S

pace

s

… <insert socnet> is

a great tool for meeting people. I can

check the stream of

people I followed, but

hadn’t met, to see if

anyone was nearby.”When I check into a

place, I can see if anyone else is there,

even if I don’t know

them, and say hello!”

Influence

Influence

Students who share certain

tastes in music and in

movies, but not in books,

are significantly likely to

befriend one another. “

… little evidence for the

diffusion of tastes among

Facebook friends.” … to shed light on the

mechanisms responsible for

observed network homogeneity and to provide

a statistically rigorous

assessment of the coevolution of cultural

tastes and social relationships.”

Profile

Profile  Our friendships and

professional connections have moved online, making influence measurable for the first time in history.”

Enhanci

ng P

rofile

Enhanci

ng P

rofile

Raw numbers

Raw numbersRipples, retweets, favs

Ripples, retweets, favs

Influence score

Influence score List membership

List membershipUpvotes and likes

Upvotes and likes Probably not badges

Probably not badges

Soci

al C

apit

al

Soci

al C

apit

al

 Connections within and between social networks.”

Real S

oci

al

Real S

oci

al

Capit

al

Capit

al

Cooperation.Collective results.The fruit of social

relations, consisting of

the expectative benefits derived from

the preferential treatment and cooperation between

individuals and groups.”

Your

Pock

et

Media

Your

Pock

et

Media

C

ult

ure

Cult

ure

You are where you

You are where you check in.check in. You are where you

You are where you lurk.lurk. You become what you

You become what you

watch.watch.Use these socnets and

Use these socnets and

you’re assimilated.

you’re assimilated.

Follo

w?

Follo

w?

And c

om

ment?

And c

om

ment?

Find me @topgold in

Find me @topgold in

many familiar places.

many familiar places.Read my blog for

Read my blog for more: more: http://www.insideview.ie

Listen: Listen: http://audioboo.fm/topgold

View: View: http://youtube.com/topgol

http://youtube.com/topgol

dd

#LI

Tgd

#LI

Tgd

Part of the Games

Part of the Games Development

Development curriculum at

curriculum at http://www.lit.ie