Psychological Study of Color and its Role in User Experience Design
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Transcript of Psychological Study of Color and its Role in User Experience Design
- 1. ColorPsychology/ v - / ' .7 "+Swapni| B0
- 2. ,. i_ 7. Color is light2. Color unconsciously makes us respond to our instincts making it vital for survival3. Nature's own signalling system
- 3. 7. Color is light2. Color unconsciously makes us respond to our instincts making it vital for survival3. Nature's own signalling system
- 4. ls Color Subjective or Predictable? 1. Everyone has a favorite color 2. Therefore,response needs to be subjective? 3. Research of Psychologist Angela Wright suggests,this isn't true. 4. Response is subjective.Reactions are predicatable. 5. Key factor recognized:There are no wrong colors. 6. We don't respond to a single color alone.
- 5. Psychology Vs.SymbolismDiscuss
- 6. Psychology Vs.SymbolismI 7' )5 H7. Often used and thought of lnterchangably. 2. What might be historically referred to Psychology is Symbolism3. Examples.Discuss.
- 7. fs at ' aw.an I .Psyc. .c. o;: ce . I0;33Il3S cu cc. ;:. A 7. Color is light 7 :2. When light strikes any colored object,the object absorbs .1" only it's wavelengths that exactly match it's own atomic structure and reflect the rest.
- 8. Perception by the Human Eye,Eye Muscle Human spectral sensillvltyto color The Human Eye 1 ' .Three cone types (p,w,rnconespond roughly to R.G.BCorneaE 2 E =5 5 .KA460 A90 500 5:0 600 $50 700 1 ' Twavolonglhulmj f Blue Cyul Green Red
- 9. I i . . lDiscuss f y .7Color Blindness _
- 10. = x._ . . . . Color Blindness'>7 |ll / I7. Approximately 7 out of 72 males and 7 out of 20 women are color blind. _2. A person with coIorb/ indness has trouble seeing red,green,blue,or mixtures of these colors or the light reflected3. Most common - Red,Green color.Perceived as the same color. lll / "l
- 11. Color Blindness jjj. '?TVKC~