Psychological effects of Color
description
Transcript of Psychological effects of Color
![Page 1: Psychological effects of Color](https://reader036.fdocuments.net/reader036/viewer/2022062305/568165b3550346895dd8ab9d/html5/thumbnails/1.jpg)
Psychological effects of Color
![Page 2: Psychological effects of Color](https://reader036.fdocuments.net/reader036/viewer/2022062305/568165b3550346895dd8ab9d/html5/thumbnails/2.jpg)
RED
![Page 3: Psychological effects of Color](https://reader036.fdocuments.net/reader036/viewer/2022062305/568165b3550346895dd8ab9d/html5/thumbnails/3.jpg)
RED color of fire and blood - associated
with energy, war, danger, strength, power, determination as well as love
emotionally intense highly visible brings text and images to the
foreground
![Page 4: Psychological effects of Color](https://reader036.fdocuments.net/reader036/viewer/2022062305/568165b3550346895dd8ab9d/html5/thumbnails/4.jpg)
ORANGE
![Page 5: Psychological effects of Color](https://reader036.fdocuments.net/reader036/viewer/2022062305/568165b3550346895dd8ab9d/html5/thumbnails/5.jpg)
ORANGE joy, sunshine, and the tropics enthusiasm, fascination, happiness, creativity,
determination, attraction, success, encouragement, and stimulation
associated with healthy food and stimulates appetite
color of fall and harvest symbolic of strength and endurance catch attention and highlight important elements
![Page 6: Psychological effects of Color](https://reader036.fdocuments.net/reader036/viewer/2022062305/568165b3550346895dd8ab9d/html5/thumbnails/6.jpg)
YELLOW
![Page 7: Psychological effects of Color](https://reader036.fdocuments.net/reader036/viewer/2022062305/568165b3550346895dd8ab9d/html5/thumbnails/7.jpg)
YELLOW• warm and cheerful - stimulates mental activity
and generates muscle energy • associated with food • unstable and spontaneous color, so avoid using
yellow if you want to suggest stability and safety
![Page 8: Psychological effects of Color](https://reader036.fdocuments.net/reader036/viewer/2022062305/568165b3550346895dd8ab9d/html5/thumbnails/8.jpg)
GREEN
![Page 9: Psychological effects of Color](https://reader036.fdocuments.net/reader036/viewer/2022062305/568165b3550346895dd8ab9d/html5/thumbnails/9.jpg)
GREEN color of nature symbolizes growth, harmony, freshness,
and fertility suggests stability and endurance means safety
![Page 10: Psychological effects of Color](https://reader036.fdocuments.net/reader036/viewer/2022062305/568165b3550346895dd8ab9d/html5/thumbnails/10.jpg)
BLUE
![Page 11: Psychological effects of Color](https://reader036.fdocuments.net/reader036/viewer/2022062305/568165b3550346895dd8ab9d/html5/thumbnails/11.jpg)
BLUE color of the sky and sea associated with depth and stability -
symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven
calming
![Page 12: Psychological effects of Color](https://reader036.fdocuments.net/reader036/viewer/2022062305/568165b3550346895dd8ab9d/html5/thumbnails/12.jpg)
PURPLE
![Page 13: Psychological effects of Color](https://reader036.fdocuments.net/reader036/viewer/2022062305/568165b3550346895dd8ab9d/html5/thumbnails/13.jpg)
PURPLE
• associated with royalty • symbolizes power, nobility, luxury, and
ambition • wisdom, dignity, independence, creativity,
mystery, and magic
![Page 14: Psychological effects of Color](https://reader036.fdocuments.net/reader036/viewer/2022062305/568165b3550346895dd8ab9d/html5/thumbnails/14.jpg)
WHITE
![Page 15: Psychological effects of Color](https://reader036.fdocuments.net/reader036/viewer/2022062305/568165b3550346895dd8ab9d/html5/thumbnails/15.jpg)
WHITE
associated with light, goodness, innocence, purity
color of perfection means safety, purity, and cleanliness depicts faith
![Page 16: Psychological effects of Color](https://reader036.fdocuments.net/reader036/viewer/2022062305/568165b3550346895dd8ab9d/html5/thumbnails/16.jpg)
BLACK
![Page 17: Psychological effects of Color](https://reader036.fdocuments.net/reader036/viewer/2022062305/568165b3550346895dd8ab9d/html5/thumbnails/17.jpg)
BLACK• associated with power, elegance,
formality, death, evil, and mystery • denotes strength and authority • considered to be very formal,
elegant, and prestigious
![Page 18: Psychological effects of Color](https://reader036.fdocuments.net/reader036/viewer/2022062305/568165b3550346895dd8ab9d/html5/thumbnails/18.jpg)
BROWN
![Page 19: Psychological effects of Color](https://reader036.fdocuments.net/reader036/viewer/2022062305/568165b3550346895dd8ab9d/html5/thumbnails/19.jpg)
BROWN• Brown is a natural color that evokes a
sense of strength and reliability.• Brown can also create feelings of
sadness and isolation.• Brown brings to mind feeling of warmth,
comfort, and security. It is often described as natural, down-to-earth, and conventional, but brown can also be sophisticated
![Page 20: Psychological effects of Color](https://reader036.fdocuments.net/reader036/viewer/2022062305/568165b3550346895dd8ab9d/html5/thumbnails/20.jpg)
PINK
![Page 21: Psychological effects of Color](https://reader036.fdocuments.net/reader036/viewer/2022062305/568165b3550346895dd8ab9d/html5/thumbnails/21.jpg)
- essentially a light red and is usually associated with love and romance.
Pink is thought to have a calming effect. One shade known as "drunk-tank pink" is sometimes
used in prisons to calm inmates. Sports teams sometimes paint the opposing teams locker room pink to
keep the players passive and less energetic.
Girly, open tender, sensitive.
PINK
![Page 22: Psychological effects of Color](https://reader036.fdocuments.net/reader036/viewer/2022062305/568165b3550346895dd8ab9d/html5/thumbnails/22.jpg)
![Page 23: Psychological effects of Color](https://reader036.fdocuments.net/reader036/viewer/2022062305/568165b3550346895dd8ab9d/html5/thumbnails/23.jpg)
![Page 24: Psychological effects of Color](https://reader036.fdocuments.net/reader036/viewer/2022062305/568165b3550346895dd8ab9d/html5/thumbnails/24.jpg)
![Page 25: Psychological effects of Color](https://reader036.fdocuments.net/reader036/viewer/2022062305/568165b3550346895dd8ab9d/html5/thumbnails/25.jpg)
![Page 26: Psychological effects of Color](https://reader036.fdocuments.net/reader036/viewer/2022062305/568165b3550346895dd8ab9d/html5/thumbnails/26.jpg)