PSGFootballClub · ClicktoeditMaster&/tlestyle 150115 1 BGU Consulng% 1 2 3 4 5 6 PSGFootballClub...
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Click to edit Master /tle style BGU Consul/ng 1 3 4 5 6 2 PSG Football Club “Because a football club is not only sports” Strategic plan
Transcript of PSGFootballClub · ClicktoeditMaster&/tlestyle 150115 1 BGU Consulng% 1 2 3 4 5 6 PSGFootballClub...
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15-‐01-‐15 1 BGU
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PSG Football Club “Because a football club is not only sports”
Strategic plan
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15-‐01-‐15 2 BGU
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Main Challenge
To Develop a plan to boost revenues and to increase brand iden/ty
Low aFendance
Instability in management
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15-‐01-‐15 3 BGU
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Agenda
Introduc/on 1
Analysis 2
Alterna/ves 3
Implementa/on 4
Financial 5
Summary 6
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Paris Saint-‐Germaim
Introduc/on 1
Analysis 2
Alterna/ves 3
Implementa/on 4
Financial 5
Summary 6
“we must win the European Champions League within 5 years…”
Frederic Longuepee 2014
Introduc/on
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Introduc/on
Introduc/on 1
Analysis 2
Alterna/ves 3
Implementa/on 4
Financial 5
Summary 6
Ownership Mile stones:
1990-‐1997: Canal + ownership 2004-‐2006: Separa/on from Canal+ 2011: Qatar Sports Investment
Introduc/on
Major Soccer Mile stones:
1982: winning first silverware 2004: winning “coupe de France”
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15-‐01-‐15 6 BGU
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Introduc/on 1
Analysis 2
Alterna/ves 3
Implementa/on 4
Financial 5
Summary 6
Analysis
Analysis
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15-‐01-‐15 7 BGU
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Environment Analysis
Introduc/on 1
Analysis 2
Alterna/ves 3
Implementa/on 4
Financial 5
Summary 6
Internal
Many /tles and history Stadium : Parc de Princes QSI ownership Only soccer club in Paris A7endance decline (-‐4%) Domes/c success French TV increased (raised by $ million EUR)
Analysis
External
1o million residents Paris metropolitan area Most popular sport in Europe Large football clubs in Europe perform be7er Economy -‐Expensive entertainment Commercials improved (shirts sales increase by 180%)
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Environment Analysis-‐ compe/tors
Analysis
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PSG Manchester city Chelsea
Professional Players Expenses (million EUR)
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15-‐01-‐15 9 BGU
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Revenue Sources
Analysis
BroadcasMng 1. Constant 2. Performance
A7endance
Commercials 1. Sponsors 2. Merchandise
20%
7%
21% 2%
50%
Revenue Mix
Sponsorship
Hospitality
Merchandising and other income
Public subsidary
Total
Revenue Mix (Million EUR)
Sponsorship Hospitality Merchandising and other
income Public subsidiary Total 11.1 4.2 11.5 1.25 28
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15-‐01-‐15 10 BGU
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Environment Analysis: Domes/c Vs. Europe
Analysis
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PSG Real Madrid Manchester united Arsenal Barcelona
Match Day Revenue (miilion EUR)
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15-‐01-‐15 11 BGU
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Alterna/ves
Introduc/on 1
Analysis 2
Alterna/ves 3
Implementa/on 4
Financial 5
Summary 6
So what are the op/ons?
Alterna/ves
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15-‐01-‐15 12 BGU
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Main Challenge
To Develop a plan to boost revenues and to increase brand iden/ty
Low aFendance
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15-‐01-‐15 13 BGU
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Alterna/ves
Alterna/ves
Increase AFendance Increase Commercial products sales
Lower Mcket pricing by 10%-‐20%
(today 60% capacity)
Increase Value for fans: Premium seats
Engage fans involvement
Increase Value for fans: Produce personal merchandise
Increase Revenues
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15-‐01-‐15 14 BGU
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Alterna/ves
Alterna/ves
Increase AFendance Increase Commercial products sales
Lower Mcket pricing by 10%-‐20%
(today 60% capacity)
Increase Value for fans: Premium seats
Engage fans involvement
Increase Value for fans: Produce personal merchandise
Volume
Costs
Loyalty
Risk
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15-‐01-‐15 15 BGU
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Chosen Alterna/ve(s)
Alterna/ves
Increase AFendance
Increase Commercial products sales Increase Value for fans:
Premium seats Engage fans involvement Increase Value for fans:
Produce personal merchandise
Phase #2
Phase #1
5% of seats: Premium seats (2700)
1% of premium seats – raffle
Loyal fans: “on screen”
Increase AFendance Increase Revenues
Increase brand iden/ty
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15-‐01-‐15 16 BGU
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Implementa/on plan
Introduc/on 1
Analysis 2
Alterna/ves 3
Implementa/on 4
Financial 5
Summary 6
How are we going to do so….
Implement.
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15-‐01-‐15 17 BGU
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Implementa/on blocks
Implement.
Marke/ng Campaign
IT Sustainability
• Physical: • Fan club
membership /ckets
• LoFery • MVF on screen
• Web: • Exclusive Q&A with players on TwiFer • Closed fan pages on facebook • Sports website campaign
• Merchandise: • Reusable cups (3rd
fill) • 3rd game scarf • 5th game signed
ball
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15-‐01-‐15 18 BGU
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Implementa/on blocks
Implement.
1 month 5 weeks 6 weeks
IT Fan DB
Launch Aggressive Campaign
LoFery (seats + coulisses)
Youth head hun/ng
Get personal, increase loyalty
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15-‐01-‐15 19 BGU
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Introduc/on 1
Analysis 2
Alterna/ves 3
Implementa/on 4
Financial 5
Summary 6
Financial
Financial
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15-‐01-‐15 20 BGU
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Income in European First Division 2006-‐2010 (Euro Million)
Introduc/on 1
Analysis 2
Alterna/ves 3
Implementa/on 4
Financial 5
Summary 6
Financial
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1000 1500 2000 2500 3000 3500 4000 4500 5000
2006 2007 2008 2009 2010
Commercials Ticke/ng Income Sponsorship Broacas/ng
7%
6%
10%
12%
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Sources of Income
Introduc/on 1
Analysis 2
Alterna/ves 3
Implementa/on 4
Financial 5
Summary 6
Financial
2006 2007 2008 2009 2010 %
Commercials 1697 1785 2007 2130 2847 21.7%
TickeMng Income 2059 2317 2549 2571 2606 19.8%
Sponsorship 2448 2576 2848 3063 3179 24.2%
BroadcasMng 2828 3358 3989 4231 4516 34.3%
Total Rev. 9032 10036 11393 11995 13148 100.0%
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15-‐01-‐15 22 BGU
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Increasing ANendances
Introduc/on 1
Analysis 2
Alterna/ves 3
Implementa/on 4
Financial 5
Summary 6
Financial
Capacity A7endance Idle TickeMng Income Budget Increase
Profitability
47428 29317 61.81% € 3,587,511
54000 33379 61.81% € 4,084,625 € 2,290,870 € 2,290,870
54000 37800 70% € 4,625,573 € 1,038,062 € 2,831,818
54000 43200 80% € 5,286,369 € 1,698,858 € 3,492,614
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15-‐01-‐15 23 BGU
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Increasing ANendances -‐> Increasing Incomes
Introduc/on 1
Analysis 2
Alterna/ves 3
Implementa/on 4
Financial 5
Summary 6
Financial
Rev./TickeMng Income 61.81% 70% 80%
TickeMng Income 100.0% € 4,084,625 € 4,625,573 € 5,286,369
Commercials 109% € 4,462,367.10 € 5,053,341 € 5,775,247.0
Sponsorship 122% € 4,982,741.49 € 5,642,631 € 6,448,721.6
BroadcasMng 173% € 7,078,345.57 € 8,015,767 € 9,160,876.6
Total Revenue € 20,608,080 € 23,337,313 € 26,671,215
13% 29%
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15-‐01-‐15 24 BGU
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Summary
Introduc/on 1
Analysis 2
Alterna/ves 3
Implementa/on 4
Financial 5
Summary 6
Summary
To Develop a plan to boost revenues and to increase brand iden/ty
Increase AFendance Increase Revenues
Increase brand iden/ty
Increase AFendance
Increase Value for fans: Premium seats
Engage fans involvement
