SUMMARY@PSFK | #virtuesofvice

LESSONS LEARNED FROM THE WORLD OF VICE

INNOVATION DEBRIEF

GET THE REPORT

PSFK Labs’ Innovation Debrief examines the emerging businesses, products, and service models growing alongside the Marijuana, Alcohol, and Sex industries, drawing lessons for other industries to learn from the world of vice. The 24 page report includes :

To access the full 28 page report, including:

• Lessons for any brands from 7 trends in vice

• 30+ Best-in-class examples, safe to read at work!

• Statistic and key takeaways

• Deep dive articles outlining the impact of these categories across industries

• Plus a 29 page full presentation deck

Download the Full Report at : psfk.com/report/sex-drugs-and-alcohol

Access all Debriefs and Reports as a PSFK Member : psfk.com/membership @PSFK | #virtuesofvice

Sex, Drugs And Alcohol After global research, we’ve identified new ideas - and a few old ones - that can be embraced by brands and organizations to engage and interact with people.

Somewhat surprisingly, the PSFK Labs team study of drink, drugs and sex has led to recognizing fresh consumer behaviors as we watch this once taboo movement proliferate into the mainstream.

We hope the Innovation Debrief inspires your days and helps you build creative ideas in your work—but also in your play.

A tremendous amount of innovation is taking place in more, how shall we say, adult-themed sectors. The opening up of marijuana laws is rushing commercialization into a once-illegal sector; alternative methods for distribution and consumption are inspiring new experiences with alcohol; technology is empowering people to explore sexual activity with their partner (or a stranger) from a distance. Whether you choose to participate or watch from afar, there’s a lot we can learn from vice.

Our Innovation Debrief looks at how emerging businesses, products and service-models are painting a new portrait of ‘Vice’ for the future. The report provides readers with 7 key trends to take away regardless of your industry.

Piers Fawkes Founder & Editor-In-Chief PSFK.com & PSFK Labs

Published September 2015@PSFK | #virtuesofvice

Download the Full Report at:psfk.com/report/sex-drugs-and-alcohol

In-The-Moment Counseling

Beneficial Indulgence

Lean-Back Immersion

Opt-In Community

Connoisseur Coaching

Perfect Products

Algorithmic Enabling

62 31 54

7

Trends of Vice

@PSFK | #virtuesofvice

How Customers Are Changing

2 31 54

The Joy Of Strangers

Perfected Products

High Curation, High Touch

Path To Happiness

Lean Back, Let Go

@PSFK | #virtuesofvice

@PSFK | #virtuesofvice

PSFK Labs’ Innovation Debrief examines the emerging businesses, products, and service models growing alongside the Marijuana, Alcohol, and Sex industries, drawing lessons for other industries to learn from the world of vice. The 24 page report includes :

To access the full 28 page report, including:

• Lessons for any brands from 7 trends in vice

• 30+ Best-in-class examples, safe to read at work!

• Statistic and key takeaways

• Deep dive articles outlining the impact of these categories across industries

• Plus a 29 page full presentation deck

Download the Full Report at : psfk.com/report/sex-drugs-and-alcohol

Access all Debriefs and Reports as a PSFK Member : psfk.com/membership

READ THE FULL REPORT

ACCESS INNOVATIONPSFK membership provides you a constantly

updated database of over 50,000 ideas for you to

leverage as you build the future.

PSFK Membership includes access to:

•360+ Innovation Stories Monthly

•Archive of over 55,000 Ideas

•All PSFK Published Debriefs And Reports

•Events and Networking Opportunities

Become A PSFK Member to access all PSFK Labs Reports: psfk.com/membership

PREMIUMPURPLEBASIC

PSFK Labs is an innovation agent. We leverage the research skills, expert network and editorial reach of PSFK.com to offer consulting and thought leadership services to the world's most future forward companies, helping them develop new products, services, and ways to interact with their consumers. PSFK Labs has worked with Apple, BMW, Google, Nike, Red Bull, Samsung, Target and many other leading brands.

If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com

ABOUT PSFK LABS

SUMMARY@PSFK | #virtuesofvice

LESSONS LEARNED FROM THE WORLD OF VICE

INNOVATION DEBRIEF