Promotions that Prompt

Repeat Referrals How to entice your current Advocates to come out of hibernation and engage with

your referral program

Sweep your Advocates off their feet with a Sweepstakes In addition to your main incentive, offer an entry into a sweepstakes every time an Advocate makes: A new qualified referral A new referral share Or a successful referral

Why Sweepstakes?

It motivates Advocates to make a referral during a slower period It will provide you better ROI since you will only be rewarding a select number of Advocates who participate

Give your Advocates something to reach for with Tiered Rewards Tiered Rewards offer Advocates rewards that increase as the amount of successful referrals increase over time

How ADP implements Tiered Rewards ADP offers $100 credit for each of the first three successful referrals they receive from an Advocate Upon the fourth successful referral, an Advocate will receive free payroll for a year

How to determine your Tiered Reward The type of Tiered Reward you decide on is based off your analysis of the average number of referrals the typical Advocate makes With ADP that was three successful referrals a year, requiring the fourth referral to be more highly incentivized

Make your Advocates feel special with Special Offers Special Offers can be launched during a slow time of the year or when you want to generate increased participation. They can be anything from: Monetary Bill Credit Training Or even tickets to user events

Special Offer vs Sweepstake Pro Special Offers can be more influential than Sweepstakes since the Advocate will directly receive the incentive instead of just being entered to receive it Con Special Offers usually require the Advocate to achieve a successful referral unlike a sweepstakes where just sharing a referral with someone could be enough to get a reward

Promote with Sales and Customer Success Your Sales and Customer Success team have previously built special relationships with Advocates. Promote your referral program through them by having them: Create general awareness Ask for additional referrals Remind Advocates of benefits and rewards

How to empower Sales and Customer Success promotions Empower Sales and Customer Success to reach out to Advocates by providing them with: Resources to remind them of the benefits of referring you Access to in-depth Advocate profile that records their referral made, accepted, and successful Information about tired rewards or special offers A new fresh message

Retargeting your Advocates Retarget current advocates based on their referral activity and reach out to them for additional referrals. Filter you advocates down by behavior: Advocates who haven’t referred yet Advocates who have referred but not in the last 90 days Advocates who have recently had success with a referral Etc.

Natural Retargeting openings There are times that you naturally reach out to current customer or partner advocates. Use it to mention the benefits of referrals. These times include: Checkups into how the product or service in functioning Regular meeting on improvements or updates A point where your product or service has had a moment of success Subscription renewals

Automated Email Reminders Nurturing Emails: Are white labeled to your brand Acknowledge the submission of a referral lead Keep them updated on the status of their referral Notify them of a successful referral and reward Encourage additional referral activity by keeping the advocate informed

Amplifinity referral marketing software generates revenue growth for sales-driven companies.

Amplifinity turns customer, partner and employee advocacy into high-quality leads by integrating referrals into marketing and sales processes.

Companies like ADP and DIRECTV trust Amplifinity to enable high-quality acquisition while providing

an engaging experience for their advocates.