Promotion of Agricultural Product in Districts of Bangladesh

Course No. PLAN-434Course Name: Regional Planning Studio

Presented by: Group-04

Rifat Rahman (0615005)Nabila Nur Kuhu (0615009)Shahadat Hossain Shakil (0615020)Khaled Bin Abdul Quadir (0615030)

Department of Urban and Regional Planning, BUET

Promoting Jute Production in Shariatpur

Jute – ‘The Golden Fibre’ used to contribute 90% of the country’s total export earnings during 1960-70.

At present - 35% of the world demand for Jute supplied by

Bangladesh. ‘Jute Sector’ holds the 3rd and 5th position in export

receipts. Potential sector because – Demand is increasing for diversified and

environment friendly use of Jute based products; i.e.- Geo Bags for Embankment.

‘Polythene’ use is declining because rise in the price of Petroleum; Jute – the main substitute for Polythene.

Why Promote Jute Production?

Ideal condition for Jute growing in terms of Geographic characteristics.

LQ value (313.678) is highest in terms of production.

LQ value (1.519) is Moderately Above to the National Average in case of production rate.

Favourable position with respect to the location of the Jute Mills.

Close proximity to Dhaka city which is vital for exporting.

Why Promote Jute Production in Shariyatpur?

Promotion of Jute in Shariyatpur

Strength

Favourable geographical

characteristics.

Availability of sufficient labor force.

Opportunity

Increasing demand of Jute.

Possibility of flourishment for cottage

industries.

Close proximity to Dhaka.

Weakness

Jute can be cultivated

only once in a year.

Poor rate of return in

terms per ton of production.

Threat

Water pollution occurs

during retting.

Production process largely

dependent on nature.

Promoting StrategyAgricultural Supply of high yielding seed and fertilizer like India and China.

Modern technology like ‘Fibre Extractor Machine’ to reduce labour cost.

Efficient use of water for retting.

Economic Ensure proper selling price of the jute.

Market development initiatives through exploring new market.

Increasement of local use and strict rules on the use of polythene .

Promoting Strategy

Financial Providing monetary grant in Jute Sector like Leather Industry.

Simple interset loan facilitiies.

Premium facility for high quality fibre.

Physical Infrastructure Jute Mill establishment in Shariyatpur.

Improved transort facility with the Chittagong and Mongla Sea

Port and Narayangonj Industrial Area.

Research institute at Shariyatpur.

Promoting Sweetmeat Production in Rajbari

Reasons for Promoting Sweetmeat

Festive Demand

Cultural Factor

Locally Huge Demand

Possibility of Exporting

Why Rajbari?

Highest LQ value (318.676) for Sweetmeat production.

3 main ingredients – Milk, Sugar and Wheat have high LQ value in and around Rajbari.

Preferable location for Sweetmeat industry in terms of raw materials.

Traditionally renowned area for Sweetmeat production.

Promotion of Sweetmeat in Rajbari

Strength

Availability of the raw materials.

Traditional skilled labor.

Highest LQ value among the country.

Opportunity

Close proximity to capital city Dhaka.

Suitable location for supplying all over

the country.

Flourishment as an export oriented

area.

Weakness

Perishable nature of the

Sweetmeat.

Seasonal variation in the

demand.

Threat

Occupation switching by the

traditional workers for better

earning.

Sweetmeat shop with false

brand name.

Promotion PolicyInfrastructure Policy

Increasing the no. of “Poultry Farms” in Pabna ,Sirajgonj and Rajbari.

Promoting “Sugar Mill” in Jhenaidah and Faridpur.

Establishing “Wheat Industry” (Roller Mill) in Rajbari, Magura and Pabna.

(Raw Materials Promoting Area Map)

Better transport facility – to bring the raw materials from the nearby

areas.

Building quick distribution network with Dhaka – to catch the greater

market and for exporting because Sweetmeat is a perishable good.

Vocational centre/ Training centre - for Sweetmeat workers.

Promotion Policy

Economic Policy

Loan facilities – for raw materials and better freezing option.

Strictly maintain the “Copyright” for the name of the sweetmeat shop.

Marketing Policy

Sweetmeat fair in home and abroad during festivals – will serve the

promotional works of different varieties.

Establishing a “Sweetmeat Center” in Dhaka – all varieties of the country

under one roof.

Thanks for your patience……

Q/A

Source: IJO, Dhaka

Diversified Use of Jute:

Jute sticks - production of particle boards, pulp and paper.

Sacking and gunny bags – largely used in packaging agricultural

and industrial commodities.

Hessian cloth - carpet manufacturing and for production of

fabrics.

Geo-jute cloth - for construction of roads and embankments.

Hydrocarbon free jute products - for packing food.

Geographical Characteristics of Shariyatpur

Criteria Favourable

for Jute Production

In Shariyatpu

r

Temparature

18˚-33˚C Annual Averege 35.8˚C

Rainfall Annualy more than 1500 mm

Annually 2105mm

Soil Type Clay to Sandy Loam

Mainly Clay and Mix Type

LQ (Production) LQ (Production Rate)

Retting of Jute by efficient use of waterFibre Extractor

Criteria Rice Jute

Yield per hectare

2 tons 1.2 -1.5 tons

Labour 145 man/day/ton

215 man/day/ton

Per Quintal Selling Price

1100 tk. 1200 tk.

Comparison between Rice and Jute

Bangladesh : traditionally an agro-based country for geogarphic reasons.

Agriculture is now at 3rd position in the sectoral share of GDP.

District Level is the ‘Regional Scale’ in context of Bangladesh; in between ‘National’ and ‘Local’ Level.

Why Promote Agricultural Product at District Level ?