• Real Life 101 provides educational services for college-aged students. The focus of the company is to present curriculum that is otherwise not taught in a classroom format, for example, how to manage a credit card. Recently, the company has been making the transition to digital, moving their content to an online format.

The Client…

Overview…

• Real Life wants to bring college students to their website, students who have questions about day-to-day life.

• Specifically, they aim to attract early college students, who are on their own/independent.

• With videos, the goal is to get across a message of convenience, helpfulness, and modernity.

• To that extent, we are designing a regular animated intro for these videos, one that incorporates Real Life design elements with modern and youthful appeal.

What Real Life has now…

Their current animated intro:

http://reallife101blogs.wordpress.com/2011/03/10/bronzer-tutorial/

Educational, Online Video

• http://www.youtube.com/watch?v=DJqwtydKHKk (No Logo)

• http://www.youtube.com/watch?v=IIX_SqrmUgY&feature=fvst (Boring Logo)

Early Hand-Drawn drafts

- Too similar to original

- Too long

- Too much film

Final Decision

- Completely different

- Modern

- Entirely animated

Elements of THEIR design

• For our animation, we will be using icons from Real Life’s website, and their logo.

Process

The icons are divided into strands and imported as separate files…

The animation thus far…

Research for further animation…

• http://motion.digitalmedianet.com/articles/viewarticle.jsp?id=28402 This has the video of the example in it.

• http://video.answers.com/how-to-create-a-shatter-effect-motion-3-162041068

• http://forums.creativecow.net/readpost/170/860129

• http://forums.creativecow.net/readpost/170/860135

Checklist

1. Familiarize with motion. (Oct. 10th) – done

2. Storyboard ideas for the intro. (Oct. 12th) -done

3. Meet with client to decide on idea (Oct. 12th) – done

4. Animate strands to form background (Nov. 1th) –progressing

5. Animate background to shatter when stamped (Nov. 8th) –progressing

6. Have logo and tagline fade-in (Nov. 8th) – not started

7. Meet with client to present product (TBA, November)

Responses/Suggestions?