GYANYAGNA COLLEGE OF SCIENCE & MANAGEMENT

MANAGED BY – SARVODAY KELAVANI SAMAJ

INDUSTRIAL REPORT ON

NIJANAND PIPES AND FITTINGS PVT. LTD.

PREPARED BY: PRITESH RADADIYA

ROLL NO. - 39

B.B.A- SEM- 2

ACADEMIC YEAR 2015-2016

SUBMITTED TO: SAURASHTRA UNIVERSITY

GUIDED BY: MR. JAGDISH MULCHANDANI

GYANYAGNA COLLEGE OF SCIENCE & MANAGEMENT - RAJKOT

COLLEGE CERTIFICATE1

-

2

COMPANY CERTIFICATE

3

DECLARATION

I undersigned, Radadiya Pritesh student of B.B.A – SEM – 2, GYANYAGNA COLLEGE OF

SCIENCE & MANAGEMENT, declare that this report work is on Nijanand Pipes and fittings

Pvt. Ltd. Rajkot as my own work and it has been carried out with at most sincerity and

dedication. The report is submitted by me in guidance under Mr. Jagdish Mulchandani. The

same has been not presented ever before for any purpose.

Place:-Rajkot

Signature

Radadiya

Pritesh

4

ACKNOWLEDGMENT

‘A needle alone cannot do anything but when an accompanied by threads it can stitch

clothes, same way without practical experience a person cannot go face a big challenge.’

Motivation and co-operation are the main two pillars on which the success of any project

relies. we would like to thank core guides of our project Mr. Jagdish Mulchandani who

made us aware about the project and motivated us to work on the guideline of this unique,

new and knowledge based project. He had guided me at each and every stage of the

project. And overall we are highly indebted to them for all the knowledge, guidance and

motivation that he has provided us throughout our project.

It is very interesting phenomenon that everybody is obliged to someone or the other. This

obligation creates a sense of belongings and bondage, a beautiful world of people and

friends. We must say that we have a feeling that we belong to such a world.

Every person wants to prove himself in this fast, dynamic and cut-throat competitive

world. When he/she gets an opportunity to do so then he or she will find that success is

very near to him/her.

We would also like to thank our friends, Parents those who have helped us during this

project directly or indirectly and motivated us.

Thank You.

Place:

Signature

Radadiya

Pritesh

5

PREFACE

It is said that “Experience makes man perfect”, But the question is from which things does this experience come?

Obviously from practical knowledge. So practicaltraining is also important aspect in management course. “ There is vast difference between theoretical knowledge and actual practical implications”.

Industrial activity plays an important role in overall economic development of the developing country like India. Industrial visit is a part of practical training contained in MBA course. So practical training helps us a student of management to know practically of the theories that we learn the lectures room.

So as a student of BBA I got valuable opportunity to undergo practical training in one of the reputed company.

Thought I have tried my level best to collect information. Any valuable suggestions would be gratefully acknowledged.

Thanking You.

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INDEX

SR. NO.

CONTENT PAGE NO.

1 General Information about the company 9

2 Organization Chart 15

3 Production Department 17

4 Human Resources Department 25

5 Finance Department 35

6 Marketing Department 41

7 Awards and Achievement 52

8 Future Plans 54

9 SWOT Analysis 56

10 Suggestion for the company 60

11 Conclusion 62

12 Bibliography 64

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GENERAL INFORMATION

ABOUT

THE COMPANY

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INTRODUCTION ABOUT THE COMPANY

Nijanand Pipes and Fittings Pvt. Ltd. is a Rajkot (Gujarat) based company, rendering

its product and services across varied industrial sectors. The company is ranked amidst

the major Manufacturers, Exporters and Suppliers of plumbing pipes and fittings from

India. The comprehensive product range includes UPVC Pipes, PVC Braided Pipes, Plastic

Rigid Pipes, UPVC Column Pipes, Suction Pipes and CPVC Pipe Fittings Hose Pipes, UPVC

Pipe Fittings, Rigid Pipe Fittings and Agriculture Pipe Fittings.

Company has been started in the year of 2010 by Mr. Ishvar Patel and Mr. Harsukh

Patel. He has having more than 20 years of experience in the domestic as well foreign

market in same and other casting field also. After that the company is operated by the

second generation named Mr. Nirav Patel, Mr. Mitesh Patel, Mr. Smit Patel.

Within very short time Nijanand Pipes and Fittings Pvt. Ltd. Has reached the

amazing and marvellous success in the pvc industries. , The company has proved its mettle

in the Plastic industry in a very short frame of time. This could not have been possible

without the guidance and support of Mr. Nirav Patel, the visionary Owner.

Our Pipes are being used successfully in general as well as industrial and civil

sectors. Our products are Lead free, Life of more than 50 years, Non corrosive, UV

stabilized, Prevent bacterial growth, High impact strength, Resistance to chemicals.

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MAJOR APPLICATIONS OF PLASTIC PIPES

Water: Water mains, potable water services, cold water plumbing services, etc.

Electrical: Electrical conduits, etc.

Oil & Gas industries

Food & Beverage industries

Waste water industry

Submersible pumps, sleeving, domestic appliances, cesspool cleaning, septic handling, etc.

Irrigation and other agricultural purposes

Engineering and construction applications

Chemical industry

Automobile industry

Military sector

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MISSION, VISION OF THE COPMAY

VISION OF THE COMPANY

To improve at every stage continuously by upgrading life style of people by providingInnovative solutions.

MISSION OF THE COMPANY

To cover maximum domestic/International market and to manufacturing of advanced products

CORE VALUE OF THE COMPANY

• Honesty

• Customer Delight

• Quality First

• Responsibility

• Respect for All

GENERAL INFORMATION ABOUT THE COMPANY11

Nijanand Pipes & Fittings Pvt. Ltd. is Manufacturer and Exporter of uPVC

Pipes and Fittings, CPVC Pipes and Fittings, Rigid (ISI) Pipes and Fittings,

SWR Pipes & Fittings and Garden-suction pipes.

PRODUCTS AREA

Upvc Pipes and Fittings

Cpvc Pipes and Fittings

Rpvc Pipes and Fittings

SWR Pipes

Garden Hose Pipes

Suction Hose Pipes

BUSINESS TYPE

Manufacturer, Exporter, Supplier

BUSINESS FORMATION

Private Limited Company

BANK DETAILS

DENA BANK

BUSINESS TYPE

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PRIVATE LIMITED COMPANY

SIZE OF UNIT

MEDIUM SCALE INDUSTRY

WORKING AREA

ALL OVER INDIA BY CHANNEL SALES

BUSINESS GOAL & OBJECTIVES

To become 2500 Crores Companyby 2025.

WORKING AREA

All over India – Channel Sales Management / Exports

BOARD OF THE DIRECTOR13

Managing Director: Mr. Nirav Patel

Director - Production: Mr. Mitesh Patel

Director – Infrastructure: Mr. Ishwarbhai Patel

Director – Finance: Mr. Hasubhai Patel

Director – Administration: Mr. Smit Patel

ADDRESS OF THE COMPANY

NIJANAND PIPES & FITTINGS PVT. LTD.

SURVEY NO 28, NEAR OM CASTING,

SHIVAM INDUSTRIAL ESTATE,

B/H KRISHNA PARK HOTEL,

GONDAL ROAD, VAVDI.

RAJKOT – 360 004.

(GUJARAT) INDIA.

PH.: +91-281-6592856

EMAIL: info@pipesandfittings.co.in

WEBSITE: www.pipesandfittings.co.in

ORGANIZATION CHART

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15

PRODUCTION DEPARTMENT

PRODUCTION DEPARTMENT

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MEANING

The production department is responsible for converting inputs into outputs through the

stages of production processes. The Production Manager is responsible for making sure

that raw materials are provided and made into finished goods effectively. He or she must

make sure that work is carried out smoothly, and must supervise procedures for making

work more efficient and more enjoyable.

PRODUCTION FUNCTIONS

The production department in a business organization is that department which engages

in the manufacturing or production of goods for the business organization. The production

department is headed by the production manager. Other workers in this department

include technicians, engineers, designers, machine operators etc.

PRODUCTION PLANNING AND PROCESS

There are five production sub-functions17

PRODUCTION AND PLANNING.

They will set the standards and targets at each stage of the production process. The

quantity and quality of products coming off a production line will be closely monitored.

PURCHASING DEPARTMENT

This department will provide the materials, components and equipment required. An

essential part of this responsibility is to ensure that stocks arrive on time and are of good

quality

THE STORES DEPARTMENT

The stores department are responsible for stocking all the necessary tools, , raw materials

and equipment required to service the manufacturing process.

THE DESIGN AND TECHNICAL SUPPORT DEPARTMENT

They are responsible for the design and testing of new product processes and product

types, together with the development of prototypes through to the final product.

THE WORKS DEPARTMENT

This department is concerned with the manufacture of products. This will include the

maintenance of the production line and other necessary repairs. The works department

may also have responsibility for quality control and inspection.

PRODUCT LIST

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Upvc Pipes Cpvc Pipes

Upvc Fittings Cpvc Fittings

Suction Hose Pipes Garden Hose Pipes

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Rpvc Pipes and Fittings SWR Pipes and Fittings

Upvc Solvent Cement

INVENTORY CONTROL SYSTEM

FIFO system 20

In our company we use the FIFO system that is First in First out system for all level. For

raw materials to finished goods. The same system is implemented for all departments.

All the raw material for inwards and finished goods for outwards is maintained in

company’s formatted registers as records and follows the same for future records.

PRODUCTION PROCESS

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Nijanand pipes and fittings Pvt. Ltd. Production department mainly divided in two

departments.

1) Pipes production plant

2) Fitting production plant

Here the pipes and Fittings plant production process is given

PLANT LAY OUT

Plant Layout is the overall arrangement of the production process, store department, Stock

rooms, Food room, tools room and etc. as it economics production and service facilities 22

and provide for the most effectives utilization of the resources, constituting the process

etc. It is the master blue-print for coordinating all operations performed inside the factory.

According to prof. Moare, “ A good layout is one which allows materials rapidly and

directly for processing this reduces transport handling, clerical and other costs down per

unit, space requirement are minimized and it reduce idle machines and idle man time”

TYPES OF PLANY LAYOUT

1) PROCESS LAYOUT:

In this, All machines performing similarly types of operations are ground at one

location. In this layout several products may share to make it full use. The operations are

different product by product. So its desireabke machines to arrange as per process rathe

then products

Nijanand pipes and fittings Pvt. Ltd. Is following process layout plant in their

production unit.

2) PRODUCT LAYOUT:

In this type of layout machines are arranged as per product sequence like product

has to pass one by one all machines to be finished.

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HUMAN RESOURCEDEPARTMENT

HR DEPARTMENT

MEANING

24

The role of human resource management is to plan, develop, and administer policies and

programmes designed to make expeditious use of an organisation’s human resources. It is

that part of management which is concerned with the people at work and with their

relationship within an enterprise.

MAIN OBJECTIVES

1. Desirable working relationships among all members of the organisation; and

2. Maximum individual development.

FUNCTION IN HUMAN RESOURCE MANAGEMENT

There are core functions of HR department are defined as below

1. Planning,

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2. Staffing,

3. Employee development, and

4. Employee maintenance.

There are many other supportive functions in HR Department in brief are as under.

1) RECRUITMENT

Full-cycle recruiting is a term used by human resources specialists who manage the

recruitment process from start to finish. Full-cycle recruiting begins with sourcing

candidates, which means looking for prospective applicants whose qualifications might be

suitable for the job openings you have. Sourcing has evolved in the past several years with

the proliferation of job and career sites. Many of the newspapers that once had pages of

job listings in the Sunday edition have been replaced by job sites such as CareerBuilder

and Monster.

2) SELECTION

Once the applicant has become a candidate, it means she has the requisite skills to warrant

an investment of resources necessary to schedule, prepare and conduct an interview.

These days interviews are one of the most important factors in the selection process

because the recruiter and hiring manager are looking at more than what can the candidate

do for the company. They are looking for soft skills the candidate may have in terms of

building teams, working in collaboration with other professionals, and what the candidate

can bring to the company that no other candidate can. Interviews may be one-on-one for

administrative and support positions; however, candidates for management and director

level positions can expect to be panel interviewed and judged on their capability to

interact with a variety of personalities while presenting her qualifications in a manner that

sells her capabilities to the prospective employer.

TRAINING AND DEVELOPMENT

Dale S. Beach defines training as ‘the organized procedure by which people learn

knowledge and/or skill for a definite purpose’. Training refers to the teaching and learning

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activities carried on for the primary purpose of helping members of an organization

acquire and apply the knowledge, skills, abilities, and attitudes needed by a particular job

and organization.

According to Edwin Flippo, ‘training is the act of increasing the skills of an employee for

doing a particular job’.

PERFORMANCE APPRAISAL SYSTEM

Performance Appraisal is the systematic evaluation of the performance of employees and

to understand the abilities of a person for further growth and development. Performance

appraisal is generally done in systematic ways which are as follows:

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1. The supervisors measure the pay of employees and compare it with targets and

plans.

2. The supervisor analyses the factors behind work performances of employees.

3. The employers are in position to guide the employees for a better performance.

ADVANTAGES OF PERFORMANCE APPRAISAL

It is said that performance appraisal is an investment for the company which can be

justified by following advantages:

1. PROMOTION:

Performance Appraisal helps the supervisors to chalk out the promotion

programmes for efficient employees. In this regards, inefficient workers can be

dismissed or demoted in case.

2. COMPENSATION:

Performance Appraisal helps in chalking out compensation packages for

employees. Merit rating is possible through performance appraisal. Performance

Appraisal tries to give worth to a performance. Compensation packages which

includes bonus, high salary rates, extra benefits, allowances and pre-requisites are

dependent on performance appraisal. The criteria should be merit rather than

seniority.

3. EMPLOYEES DEVELOPMENT:

The systematic procedure of performance appraisal helps the supervisors to frame

training policies and programmes. It helps to analyse strengths and weaknesses of

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employees so that new jobs can be designed for efficient employees. It also helps in

framing future development programmes.

4. SELECTION VALIDATION:

Performance Appraisal helps the supervisors to understand the validity and

importance of the selection procedure. The supervisors come to know the validity

and thereby the strengths and weaknesses of selection procedure. Future changes

in selection methods can be made in this regard.

5. COMMUNICATION:

For an organization, effective communication between employees and employers is

very important. Through performance appraisal, communication can be sought for

in the following ways:

a. Through performance appraisal, the employers can understand and accept

skills of subordinates.

b. The subordinates can also understand and create a trust and confidence in

superiors.

c. It also helps in maintaining cordial and congenial labour management

relationship.

d. It develops the spirit of work and boosts the morale of employees.

All the above factors ensure effective communication.

6. MOTIVATION

Performance appraisal serves as a motivation tool. Through evaluating

performance of employees, a person’s efficiency can be determined if the targets

are achieved. This very well motivates a person for better job and helps him to

improve his performance in the future.

TIME AND ATTENDANCE

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Organizations of all sizes use time and attendance systems to record when

employees start and stop work, and the department where the work is performed.

However, it’s also common to track meals and breaks, the type of work performed,

and the number of items produced. In addition to tracking when employees work,

organizations also need to keep tabs on when employees are not working. Vacation

time, compensation time, FMLA time, and jury duty must be recorded. Some

organizations also keep detailed records of attendance issues such as who calls in

sick and who comes in late.

1)Manual systems

Manual systems rely on highly skilled people laboriously adding up paper cards

which have times stamped onto them using a time stamping machine or card

system . Time stamping machines have been in use for over a century are still used

by many organizations as a cheaper alternative

2)Automated systems

Automated time and attendance systems can use electronic tags, magnetic strips

cards, and biometric (vein reader, hand geometry, fingerprint, or facial), and touch

screens in place of paper cards which employees touch or swipe to identify

themselves and record their working hours as they enter or leave the work area.

The recorded information is then ideally automatically transferred to a computer

for processing although some systems require an operator to physically transfer

data from the clocking point to the computer using a portable memory device. The

computer may then be employed to perform all the necessary calculations to

generate employee timesheets which are used to calculate the employees' wages.

In Nijanand pipes and Fittings Pvt. Ltd. Company using electronic media for

attendance system by biometric system.

GENERAL HR POLICY

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COMPANY WEEK OFF: Wednesday

Duty Hours: 8:00 am to 5:00 pm (production)

9:00 am to 6:00 pm (Office)

Shifts: 2 shifts

Leave system: 18 leave per year as per factory act.

Sick Leave – 6 days p/y

Privilege leave – 12 days p/y.

Health & Safety: Company has provided uniform, safety shoes and helmet to

the employees. Eyes protectors, hand gloves who are working

in the mixture department. The first aid services is there by

24/7 in the company. If any major medical issues then

company is providing all medical treatment to the employees

on company cost.

Basic Requirements: All kinds of basic needs are their like clean drinking water in

plant. Free accommodation for employees with all basic need

in the company campus.

Company is following the advance, loan to the employee as per their requirement.

WAGE AND SALARY ADMINISTRATION

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The main objective of wage and salary administration is to establish and maintain an

equitable wage and salary system. This is so because only a properly developed

compensation system enables an employer to attract, obtain, retain and motivate people of

required calibre and qualification in his/her organisation. These objectives can be seen in

more orderly manner from the point of view of the organisation, its individual employees

and collectively. There are outlined and discussed subsequently

Here is the wages structure of Nijanand pipes and Fittings is given. They are following CTC

structure for salary calculation.

Particular Amount

Basic 7500

House Rent Allowances 3600

Medical Allowances 1000

Cost to the company 12100

EPF contribution 900

Gross Salary 11200

PF Contribution 900

PT Contribution 150

Net Take home 10150

EMPLOYEE WELFARE32

Employee welfare is a term including various services, benefits and facilities offered to

employees by the employers. The welfare measures need not be monetary but in any

kind/forms. This includes items such as allowances, housing, transportation, medical

insurance and food. Employee welfare also includes monitoring of working conditions,

creation of industrial harmony through infrastructure for health, industrial relations and

insurance against disease, accident and unemployment for the workers and their families.

Through such generous benefits the employer makes life worth living for employees.

IMPORTANCE OF EMPLOYEE WELFARE

As a business, you have to provide various benefits to ensure your employees' welfare.

While this may increase your business expense and negatively affect your bottom line,

looking after your employees will benefit you in other ways.

Here is the employee welfare activities are defined which are applicable in Nijanand Pipes

and Fittings Pvt. Ltd. Effectively.

1) Accommodation for employees.

2) Basic needs for employee while working.

3) Yearly sports tournaments.

4) Attendance Bonus System.

5) Picnic for Employee.

6) Medical Facilities to Employees by the company.

7) Free medical testing of employees twice in month.

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FINANCE DEPARTMENT

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FINANCE DEPARTMENT

MEANING OF FINANCIAL MANAGEMENT

Financial management may be defined as planning, organising, directing and controlling

the financial activities of an organisation. According to Guthman and Dougal, financial

management means, “the activity concerned with the planning, raising, controlling and

administering of funds used in the business.” It is concerned with the procurement and

utilisation of funds in the proper manner.

Financial activities deal with not only the procurement and utilisation of funds but also

with the assessing of needs for funds, raising required finance, capital budgeting,

distribution of surplus, financial controls, etc.

SPECIFIC OBJECTIVES

(a) To ensure availability of sufficient funds at reasonable cost (liquidity).

(b) To ensure effective utilisation of funds (financial control).

(c) To ensure safety of funds by creating reserves, re-investing profits, etc. (minimisation

of risk).

(d) To ensure adequate return on investment (profitability).

(e) To generate and build-up surplus for expansion and growth (growth).

(f) To minimise cost of capital by developing a sound and economical combination of

corporate securities (economy).

(g) To coordinate the activities of the finance department with the activities of other

departments of the firm (cooperation).

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FINANCIAL PLANNING

(i) Determination of amount of finance needed by an enterprise to carry out its operations

smoothly.

(ii) Determination of sources of funds, i.e., the pattern of securities to be issued.

(iii) Determination of suitable policies for proper utilisation and administration of funds.

(a) The financial planning begins with determination of total capital requirement. For this

the finance managers do the sales forecast and if the future prospects appear to be bright

and expect increase in sale, then firm needs to increase its production capacity which

means more requirement of long term funds. Higher level of production and increase in

sales will require higher fixed as well as working capital.

(b) After estimating the requirement of funds the next step of financial planning is

deciding how to raise this finance. Finance may be internally generated by the business or

capital may have to be raised from external sources such as equity shares, preference

shares, debentures, loans, etc.

(c) Financial planning is broader in scope as it does not end by raising estimated finance. It

includes long term investment decision. In financial planning finance manager analyses

various investments plans and selects the most appropriate. Finance managers make short

term financial plan called budgets.

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TYPES OF FINANCIAL PLANNING

Generally It covers two types of financial planning

1) Short term planning:

This covers cash, purchase, use of funds, cash flows etc. It covers for 1 year practically.

2) Long Term Planning:

For the expansion, modernization long term planning is required. The duration of

long term plan generally is for 1 to 5 years. For this company takes loan from the bank or

redeem a preference shares or may issue debentures.

In Nijanand pipes and fittings Pvt ltd is following both types of financial planning like short

term for routine and regular transition goings smooth by credit policy to sellers and

buyers and long term financial planning for expansion and machinery development taken

loan from bank also.

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CAPITAL STRUCTURE

Capital Structure means the composition or make up of the amount of long term financing.

While the amount of long term financing in the form of share debentures, bonds and other

similar borrowings is to be called capitalization from a strictly financial point of new. The

optimum capital structure is achieved by balancing the financing so assets achieve the

lowest average cost of long term funds. This is turn produces the minimum market value

of the total securities issued against a given amount of corporate income.

Here In Nijanand Pipes and Fittings Pvt. Ltd. Has its own capital of land, Machineries and

technology. Company has achieved SME level ratio and planning to register in saurashtra

stock exchange and for becoming multi plant in Gujarat also.

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MANAGEMENT OF FIXED ASSETS

The management of fixed assets refers to the process of management of fixed assets for

more utilization. There are some fixed assets in the business. Fixed assets are permanent

investment by the company and there should be systematic utilization of that assets.

There is a risk in value of fixed assets because of their long life. Depreciation is also

counted.

Fixed assets are divided into two parts.

1) Tangible assets:-

Company’s buildings, machinery, Land, and premises are the tangible assets for the

Nijanand Company.

2) Intangible assets:-

In the Nijanand Pipes and fittings the intangible assets are their good wills, patents,

registered logo, Brand value, Market value and quality measures are considered as

intangible assets.

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MARKETINGDEPARTMENT

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MARKETING DEPARTMENT

According to Philip Kotler, “The term Marketing is defined as a social and managerial

process by which individuals and groups obtain what they need and want through

creating, offering and exchanging products of value with others” is known as Marketing.

“Marketing Management is the analysis, planning, implementation and control of

programmes designed to bring about the desired exchanges with target audiences for the

purpose of personal and mutual gain. It relies heavily on adoption and coordination of the

product, price, promotion and place for achieving response”:

Marketing Objectives: marketing management determines the marketing objectives. The

marketing objectives may be short term or long term and need a clear approach. They

have to be in coherence with the aims and objectives of the organization.

Planning: After objectively determining the marketing Objectives, the important

function of the marketing Management is to plan how to achieve those objectives. This

includes sales forecast, marketing programmes formulation, marketing strategies.

Organization: A plan once formulated needs implementation. Organizing functions

of marketing management involves the collection and coordination of required means to

implement a plan and to achieved pre determined objectives. The organization involves

structure of marketing organization, duties, responsibilities and powers of various

members of the marketing organization.

Coordination: Coordination refers to harmonious adjustment of the activities of the

marketing organization. It involves coordination among various activities such as sales

forecasting, product planning, product development, transportation, warehousing etc.

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Direction: Direction in marketing management refers to development of new

markets, leadership of employees, motivation, inspiration, guiding and supervision of the

employees. Control: Control refers to the effectiveness with which a marketing plan is

implemented. It involves the determination of standards, evaluation of actual

performance, adoption of corrective measures,

Staffing: Employment of right and able employees is very crucial to success of a

market plan. The market manager coordinates with the Human Resource Manager of an

organization to be able to hire the staff with desired capability. Analysis and Evaluation:

The marketing management involves the analysis and evaluation of the productivity and

performs mace of individual employees.

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MARKETING OBJECTIVES

Marketing management determines the marketing objectives. The marketing objectives

may be short term or long term and need a clear approach. They have to be in coherence with

the aims and objectives of the organization.

PLANNING:

After objectively determining the marketing Objectives, the important function of the marketing

Management is to plan how to achieve those objectives. This includes sales forecast, marketing

programmes formulation, marketing strategies.

ORGANIZATION:

A plan once formulated needs implementation. Organizing functions of marketing management

involves the collection and coordination of required means to implement a plan and to achieved

pre determined objectives. The organization involves structure of marketing organization,

duties, responsibilities and powers of various members of the marketing organization.

COORDINATION:

Coordination refers to harmonious adjustment of the activities of the marketing organization. It

involves coordination among various activities such as sales forecasting, product planning,

product development, transportation, warehousing etc.

DIRECTION:

Direction in marketing management refers to development of new markets, leadership of

employees, motivation, inspiration, guiding and supervision of the employees.

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CONTROL:

Control refers to the effectiveness with which a marketing plan is implemented. It involves the

determination of standards, evaluation of actual performance, adoption of corrective measures,

STAFFING:

Employment of right and able employees is very crucial to success of a market plan. The

market manager coordinates with the Human Resource Manager of an organization to be able to

hire the staff with desired capability.

ANALYSIS AND EVALUATION:

The marketing management involves the analysis and evaluation of the productivity and

performs mace of individual employees.

Marketing is an important activity in organization. Finance, Operations, Accounting,

and other functions have no job to do unless products and services with sufficient demand

are identified and the organization is set up to satisfy that demand at required profit.

Marketing's broader importance extends to society as a whole. Marketers identify

unsatisfied demand for various needs and thereby provide information to entrepreneurs

to come up with new products and services to satisfy those needs. Thereby they help to

grow the economy.

Marketers take the new product ideas and prototypes and test market them and

give feedback to the organizations to improve the products and make them ore useful to

the society. Then they identify other needs of people like the place where they want to buy

and develop marketing channels accordingly. Chief executives recognize the role of

marketers in brand building and market loyalty. Brand refers to the market recognition of

the products and services provided by an organization. This is developed through

investment in branding or market development expenditure and this investment is totally

managed by marketing department.

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DETAILS BELOW GIVEN:

1. Network Information Technology

2. Globalization

3. Deregulation

4. Privatization

5. Heightened competition

6. Industry convergence

7. Retail transformation

8. Dintermediation

9. Consumer buying power

10. Consumer information

11. Consumer participation

12. Consumer resistance

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MARKETING STRATEGIES

Marketing is a strategy used by companies to communicate with the

consumer and make him knowledgeable about the various features of their

products and services. It is an essential part of attracting the target buyers to

a particular product, and companies use various innovative or tried-and-

tested techniques to stay ahead of their competitors and make their place in

the market.

1. SOCIAL MARKETING:

It refers to the design, implementation and control of programs to increase the

acceptability of a social cause or practice among people e.g. No Smoking campaign in Delhi

University, publicity campaign for casting vote.

2. AUGMENTED MARKETING:

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It refers to providing additional services by way of innovative offerings and benefits to

the customers to increase his level of satisfaction e.g. free home delivery service by

Supermarkets.

3.DIRECT MARKETING:

Marketing through various advertising media that interact directly with consumers,

generally calling for the consumer to make a direct response, e.g. Catalogue Selling, Mail-order,

Tele-calling and TV shopping.

4. RELATIONSHIP MARKETING:Marketing through creating, maintaining and enhancing strong long-term relationships

with customers in order to win his loyalty e.g. a restaurant can build relationships with

customers by sending him wishes and discount offers on his birthdays.

5. SERVICES MARKETING:

It is applying the concepts, tools and techniques of marketing to services like banking,

insurance, retailing, educational etc.

6. PERSON MARKETING:

It consists of activities undertaken to create, maintain or change attitudes or behavior

towards particular people like politicians, sports stars, film stars, professionals to promote their

careers and income.

7. ORGANISATION MARKETING:

It consists of activities undertaken to create, maintain or change attitudes and behavior of

target audiences towards an organisation.

8. PLACE MARKETING:

Place marketing involves activities undertaken to create, maintain, or change attitudes

and behaviour towards particular places e.g. tourism marketing.

9. DIFFERENTIAL MARKETING:

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A market-coverage strategy in which a firm decides to target different markets through

different strategies or offers e.g. Hindustan Unilever offers different types and qualities soaps

for different markets and customers.

10. SYNCHRO MARKETING:

It refers to balancing the fluctuations in irregular demand for a product due to seasons,

timings etc, through flexible pricing, promotion and other incentives e.g. heavy off-season

discount on woollens may increase its demand to some extent.

11. CONCENTRATED MARKETING:

A market-coverage strategy in which a firm focuses on only one or few markets.

12. DE-MARKETING:

Marketing strategies to reduce demand temporarily or permanently, not to destroy

demand but only to shift it e.g. Super stores may offer no discounts on Saturdays, Sundays and

holidays to reduce overcrowd.

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PROMOTIONAL ACTIVITIES

Promotion is the method you use to spread the word about your product or service to

customers, stakeholders and the broader public.

Once you’ve identified your target market, you’ll have a good idea of the best way to reach

them, but most businesses use a mix of advertising, personal selling, referrals, sales

promotion and public relations to promote their products or services.

PURPOSE

Fundamentally, there are three basic objectives of promotion.

1. To present information to consumers and others.

2. To increase demand.

3. To differentiate a product.

NIJANAND PIPES AND FITTINGS PVT. LTD. Has done many promotional activities for sales promotion and branding value creations.

1) Dealer’s Gifts Schemes ( AC, Microwave Oven, Refrigerator, Digital Camera etc)2) Carry bags, Stationary3) Diwali Gifts to dealers and distributors4) T-shirts and Cap for Plumbers5) Dealer’s Meeting with Outdoor (Tour)

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TYPES OF MARKETING

1) Offline Marketing2) Digital Marketing3) Scarcity Marketing4) Word-of-Mouth Marketing5) Call-to-Action Marketing:6) Diversity Marketing: 7) Undercover Marketing:8) Transactional Marketing:9) Mass Marketing:10) Seasonal Marketing11) PR Marketing12) Viral Marketing:13) Online Marketing14) Email Marketing15) Evangelism Marketing:16) Event Marketing:17) Outbound Marketing:18) Freebie Marketing:19) Tradeshow Marketing:20) Article Marketing:21) Niche Marketing:22) Drip Marketing:23) Community Marketing:24) Social Media Marketing:25) Cross-Media Marketing:26) B2B marketing27) Ambush Marketing28) Cloud Marketing29) Alliance Marketing:30) Reverse Marketing:31) Telemarketing32) Humanistic Marketing:33) Free Sample Marketing34) Database Marketing:35) Affinity Marketing:36) Permission Marketing 37) Loyalty Marketing38) Personalized Marketing 39) Guerrilla Marketing:40) Brand Lover Marketing

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AWARDS AND

ACHIEVEMENT

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AWARDS AND ACHIEVEMENT

√ AWARDS

Indian Leadership Award for Industrial Development from All India Achievers

Foundation, New Delhi.

√ CERTIFICATION AND STANDARDS OF THE COMPANY

Its ISO 9001:2008 certified. And IS: 4985

(CM/L-3781675) & IS: 15778

(CM/L-2892174) certified unit.

√ COMPANY’S REGISTERED PICTURE:

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FUTUREPLANS

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FUTURE PLANS

Nijanand Pipes and Fittings pvt. Ltd have future plans given below.

1)Company is planning for expansion in production unit in near future at huge level by

expanding the production plant capacity by purchasing new machinery for achieving high

production target.

2) Company is following channel sales distribution for sales and covered PAN India. Now

main focus is on foreign market. Company has already start to export its products to South

Africa. In upcoming two year they want to increase their foreign market at vast level.

3) Currently company is having many automatic machines in their production house but

still it cannot be in smart factory. So in near future Nijanand Pipes and Fittings is planning

to be smart factory by technology wise vast production is possible in less manpower with

systemized operations.

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SWOT ANALYSIS

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SWOT ANALYSIS

Strengths and weaknesses are considered internal factors. This means that

they are affected by happenings, visions and procedures inside the company

(or business).

STRENGTHS:

Those characteristics which give advantages, also compared to business

competitors. The analysis has to highlight internal strengths, such as where

the industry excels compared to other industries, and how it is maximizing its

resources and products.

Nijanand Pipes and Fittings: - Main strength of Nijanand pipes and fitting

are the educated and hardworking manpower, Large scope for development

by technology by R&D is the strength.

WEAKNESSES:

Those characteristics have to be considered as disadvantages for the

business compared to its competitors. Improvements need to be made but for

small business even being aware of these obscure points could be important

enough.

Nijanand Pipes and Fittings: - Main weakness of Nijanand pipes and fitting

is the payment policy of the company. As in this industry all there is trend of

credit policy so because of that the fanatical cycle is become junk and not in

rotation which puts company sometimes in trouble.If company can remove

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and successfully handle this cycle then this weakness can be overcome in

future.

Opportunities and threats are considered to be external factors. This means

that these elements don’t come from the business, they are dependent on the

environment. On the other hand they may greatly affect the objective

achievement in a positive or negative way so they need to be analyzed in

order to try to have control over them.

OPPORTUNITIES:

Positive external chances to improve the business and achieve a better

result. The opportunities component should list how the business could grow

or expand to foreseeing how to act in the near, medium and far future.

Nijanand Pipes and Fittings: - The word wide area and the demanding

future is the main opportunity for the company. Company is planning to

expand their business in export at very large scale now a days so it is main

opportunity for company for a great success.

THREATS:

Aspects which may have a negative influence and create trouble for the

achievement of the expected results. Outside forces could affect the business,

less demand in the market, new legislations and economy inflection.

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Nijanand Pipes and Fittings: -As we know that every new projects comes

with lots of opportunity and benefits but as same way with full of risks. There

should be a definite risk factor when we are dependable on export business.

Foreign rules, systems, transactions, governance are very foundational

followers but it can be also handled by accuracy and strategic planning.

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SUGGESTIONS

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SUGGESTION FOR THE COMPANY

In pipe and fittings industry, Nijanand Pipes and Fittings is highly growing company now a

days. But still there are modification or suggestion for the company should be followed.

Those suggestions are given as below.

1) Company should focus on health and safety of employees working in mixture

department by hand glows and head cap and distribute GUR every month to avoid lungs

diseases

2) Company should use the natural sources of energy like solar energy, Wind Mill etc.

To reduce the manufacturing cost.

3) Company having lots of labours who belongs out of states (Bihar, Uttar Pradesh,

Orissa). So canteen facility should be there so they can easily good and hygienic food

within company premises only.

4) There should be 8 hours shift for employees even this can results into more

productivity.

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CONCLUSION

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CONCLUSION

Here after making al analysis and all research on all over the department wise

in the company, Nijanand Pipes and Fittings Pvt. Ltd. are given as below.

Company is having very good products range in this competition industry

with a very good quality which is very useful to expand any company growth.

Company is developing day by day its growth ratio by enlarging technology,

R&D and market development. The main core value of the company is the

contribution concept to the society in form of good products, employment to

the people and financial contribution to the plastic industries and country’s

values by innovating continuously.

It’s a great opportunity to make research report in Nijanand pipes and fittings

pvt. Ltd for my practical knowledge and market exposure by such live

experience.

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BIBILOGRAPHY

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BIBILOGRAPHY

BOOKS

1. Philip Kottlar “ Marketing Management”.

2. Jain P K. and Kumar Manoj (1997 ) “Comparative Financial Management” Publisher:

Hindustan Publishing Corporation

3. Production and Inventory management by Mr. Darryl V. Landvater

WEBSITES:

www.pagalguy.com

www.google.com

www.hrcites.com

www.inventoryexplained.com

www.businessdictonory.com

www.pipesandfittings.co.in

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