Project Report By- ANGAD SINGH BHATIA

COMPANY PROFILE

Name Of Organization LUCKNOW PRODUCER’S CO-OPERATIVE MILK UNION LTD.

Address of the Organization 22, JOPLING ROAD, LUCKNOW

Established 1938Registration 23rd March, 1938First Dairy Inspector N.K. BhagraPlace of Establishment Initially at Charbagh, Shifted to Ganesh ji,

Presently at 22, Jopling Road, LucknowFounder Late Raj Bahadur Gopal Lal PandeyBoard of Directors Mr. Gopal Pandey

Mr. N.C. ChaturvediMr. Tej ShankerMr. Pushkar Nath Bhatt

Per day production of Milk

5,00,000 (Lakh) Litres

Location Initially Charbagh,Now Present in 22, Jopling Road, Lucknow

Area of Distribution Initially Bakshi Ka Talab, Tiwariganj,At Present- Entire District

INTRODUCTION

The common brand name of the company is “PARAG” the meaning of PARAG is the ‘pollen of flower’. The slogan in the logo is: -

“PURE NATURAL & GOOD HEALTH”

Parag milk shed is situated in the Lucknow, the capital of Uttar Pradesh since independence it has formed part of the traditional supply line of agriculture products from the village to the big cities rich in its milk potential the milk shed has, in the source of last few decades been thoroughly exploited by small traders and powerful Contractors and well organized private-dairies. Thus, while such intermediaries were retaining large profits the rural milk producers found their position deteriorating day by day.

In 1950-a co-operative milk supply union was organized in Lucknow, which started collecting milk from village and supplied to Lucknow and local markets. This milk union continued function for about a decade, in the mean time Lucknow milk scheme Was established by government of India in 1959-60 to ensure cheaper milk to the local pollution of Lucknow. The scheme started operating through 12 chilling centers in Eastern Uttar Pradesh.

Product mix that would not only promote sustained growth but also help member union to develop adequate. Production and processing facilities. It also aimed to offer quality products at fair price, and to do so by achieving economies of scale and costs. And this mission gave birth to brands like Parag and Amul.

Vision

To increase it’s number of Parag milk customers and its turnover to 50 crores by 2005 by product diversification.

PRODUCT PROFILE

MILK PRODUCTS

(1) Butter

It contains less than 80% milk fat and more than 15% moisture and high acidity. It is prepared exclusively from milk cream of curd of cow or buffalo milk without the addition of salt, color or any preservative and is intended for cooking or for preparation of Ghee.

(2) Ghee

About 43% of total quantity of milk produced in India is manufactured first into butter and then converted into Ghee. Bulk of Ghee is derived from buffalo milk because it is richer in fat that cow milk. In Parag surplus butter is mutted in steam jacket kettles. Which are equipped with mechanical stirrers and heated with steam till the moisture is removed.

(3) Paneer

In Parag, Paneer is produced by the traditional method in which citric acid is added to the boiled milk and the milk immediately gets adulterated and water is separated and paneeris obtained. It contains less than 50% frat of more than 60% moisture.

(4) Others

Skimmed milk powder, cake and khoya are other products produced by Parag. Future Products Some new products like coffee powder, ready to make ice-cream powder, baby food and other milk drinks are in the testing stages.

PARAG’S MILK PRODUCTS:-+

1. Butter available in 20 gm., 100 gm., and 500 gm. packs.

2. Pure Ghee available ½ Kg.

3. Paneer - vailable in 100 gm.

4. Skimmed milk powder - in 500 gm. cartons & 200 & 500 gm.

5. Plastic bottle •

Process Of Product

OBJECTIVE OF THE STUDY

The most important objective of the project is that it is obligatory on the part of the student of P.G.D.M. programmed to undergo the convention of the business administration in the partial fulfillment of P.G.D.M. Programmed besides, project study is a sort of practical training of eight weeks thus the student are benefited by undertaking such a study as it helps organization in overcoming administrative, financial, marketing and other problems whatever they may be interested in for the sake of simplicity the objectives of this study can be classified under three heads:

PRINCIPAL OBJECTIVE

To find out the various strategies to be adapted by Parag to counter milk sales of Amul in Lucknow.

To find various ways to increase Parag milk sales in Lucknow.

To discover the various factors which hurdles people to take Parag milk.

To identify various factors this motivates people to use Parag milk.

To discover the main reason beyond shifting of customers from Parag milk to Amul Milk.

ANCILLARY OBJECTIVE To appraise the level of penetration of the brands of Parag.

SCOPE OF THE STUDY The study is confined to finding various strategies to be adapted by Parag to encounter Amul sales only in Lucknow.

FIELD WORK Interviewing the distributors, retailers, and customers to ascertain brand sales, market share, brand awareness and performance of competing brands. Tried to fill up questionnaire before the customer of all level.

LEARNINGS Co-ordination Co-operation Integrity Cleanliness Time Management Resource Management.

CONCLUSION

It was a great experience to visit an industry like Parag milk industry. We want to thank our eminent teachers Mr. Ashish Kishore Bhattacharya and Mr. Shekher Shrivastava. The company enjoys a strong leadership position in Parag milk industry due to its strong brand .We learnerd how to manage a big firm with all resources. There we learn the importance of cleanliness and resource management without wastage. The company is moving ahead with all its values to achieve its goals.

BIBLIOGRAPHY Project report prepared through Google searching – www.paragdairy.nic.in Self research data as Primary & Secondary data basis. Other sources.