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SUMMER TRAINING PROJECT REPORT

On

CONSUMER AWARENESS OFPARAG PRODUCTS

SUBMITTED IN THE PARTIAL FULFILLMENT OF

THE REQUIREMENT FOR POST GRADUATE

DIPLOMA IN MANAGEMENT

UNDER THE GUIDANCE:

Mr. Gaurav Verma

(Marketing Manager)

Submitted To: Submitted By:

Prof. Girish Gupta Sushil Kumar PandeyRoll No 0820110050

PGDM Ist Year

GREATER GREATER NOIDA INSTITUTE OFMANAGEMENT

(approved by AICTE, Ministry of HRD, Govt. of India)

Prepared By Sushil Kumar Pandey 1

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PREFACE


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PREFACE

As per my course curriculum of PGDM of Two year (Full Time) undergo

one and half months summer training in any of the organization. So as to

give us the exposure to practical management and to get us familiar with

various activities taking place in the organizations.

I have got an opportunity to undergo our summer training programmer

our summer training in Milk Industries which is located at phase II Noida,

where allowed to do this project.

The project has been prepared to delivered as much information from the

vary small but resourceful facts to must be know facts. Hence we had to

do survey in the region at Greater Noida.

Every Industry face change in their commercial environment with

resultant change in their market and their ability to satisfy their customer.

Each organization face new marketing problem and opportunity in their

existing and potential markets.

Every Industry decision makes copy with these challenges in various

ways. The marketers being required to forecast the risk and uncertainty of

a situation in their own way, supported by markets research. However

uncertainty cannot be completely dominated in market forecasting.


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There is no method to eliminate uncertainties but scientific more than any

other procedures can minimize elements of uncertainty. Which results

from lack of information without orientation.

Market research would have some validity, if it would have deteriorated

into and subjective wise assessment of market behavior. Hence an

objective posture and systematic method of enquiry is vital constituent of

market research. Market research is a process of collecting information

about how, when, why a potential customer behavior in a particular

market.


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ACKNOWLEDGEMENT


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ACKNOWLEDGEMENT

Completion of this repot was made possible due to enduring help of many

people. I avail this opportunity to express my deep gratitude to them.

My special thanks and heartfelt gratitude to Mr. Gaurav Verma

(Marketing Manager) for encouraging and supporting my efforts to

complete my study in this organization. I owe him a special debt of

gratitude for his guidance. Regarding the marketing policies of the

company and all necessary help in getting the completion at the study.

I am also grateful to Mrs. Ruchi Tripathi (HOD PGDM Department)

ofGreater Greater Noida Institute of Management, G.Greater Noida,

and their everlasting support and guidance on the ground of which I have

required a new field of Knowledge. The course structure for this

curriculum has benefited with the inclusion of recent development in the

organizational and managerial aspects.

The project has given me a full exposure of the theoretical part, which has

been effectively followed in the practical part in an organization.

Lastly I am thankful to all the member ofPARAG MILKindustry. Who

has given me valuable information in the part of my project.


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DECLARATION


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DECLARATION

I declare that I have completed my project on this topic:

CONSUMER AWARENESS OF PARAG PRODUCTS

This is very interesting topic for me because it was a challenge to

understand why retailers convince customer to purchase a certain Brand

of product. This cant be learned through books, which only can be

understood through practical ways. For this we have to go to marketplace.

Date:

SUSHIL KUMAR PANDEY


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EXECUTIVE

SUMMARY AT A

GLANCE


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EXECUTIVE SUMMARY AT A GLANCE

Project Title : Consumer Awareness Of

Parag Products

Industry : PCDF

Organisation : PARAG DAIRY Noida II

Project Undertaken By : Sushil kumar Pandey

Project : Mr. Gaurav Varma

(Marketing Manager)

Guides Designation : Marketing Manager

Parag Dairy Noida Phase II

Duration of The Project :

Main Objective of the Project

A.) To study the various brand of Milk being used by the consumer.

B.) To convince the respondent to visit Parag Dairy.


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SYNOPSIS


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SYNOPSIS

Area of Study : GreaterGreater Noida

Sample Size : 100

Data Collection Method : Primary data through method

questionnaire.

Research Design : Exploratory

Sample Method : Direct Personal Interview.


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SCOPE OF THE STUDY


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SCOPE OF THE STUDY

The project has been undertaken with the following horizons:-

1. The field work are carried out with the specific aim to fulfill the

requirement of the project study.

2. The data, which are collected, are very much relevant and

necessary for the project study.

3. No information is gathered any unnecessary purpose and they are

well judged during the course at the carrying out at the project study.


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RESEARCH

METHODOLOGY


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RESEARCH METHODOLOGY

Research methodology is the process through which we have completed

our study.

SAMPLING TECHNIQUES

Firstly I approached to Mr. Gaurav Verma (Marketing Manager) of

PARAG DAIRY NOIDA PHASE II. He assigned me a topic for

CONSUMER AWARNESS OF PARAG PRODUCT IN THE MASS

CONSUMER OF MILK

It was check the consumer awareness at Parag Milkand competitor. I

was covering GREATER NOIDA Area.

Questionnaires were already there in the company. I have gather

information through these questionnaires.

I was also supposed to take interview of consumer.


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COLLECTION METHOD

PRIMARY DATA: -

The primary data are those which are collected a fresh and for the first

time and thus happen to be original in character.

SECONDARY DATA: -

On the other hand secondary data are those, which have already been

collected by someone else and which have already been passed through

the statically process.

I have used questionnaire for collecting data, so that data is primary

data.

I have used some previous reports. So that is called secondary data.


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A. Data Collection

1. Data Collection (types of data)

2. Source of data collection.

3. Methods of data collection.

B. Data Analysis

1. Sampling

2. Sample size.

3. Matching of Samples.

The above mentioned points of methodology are preciously discussed as

below in the following points:

A. Data Collection :

The collection of data is a core part of every activities relating to

marketing decisions. The information derived from such data are closely

analyzed, interpreted and a conclusion has been arrived on which other

decisions are totally depends.


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There are various sources from where data can be collected any

there also most appropriate methods in the application of which we can

collect the data. In the application of sources and methods the reliability

and accuracy must be well judged prior to collection. The whole study

has been worked out depending on the data availed from.

1. Sources of data collection :

There are two sources on which data can be collected via

primary source and secondary source. The data which are prepared from

the main proposal and researcher or owner it is called primary source and

the data collected from this source is called primary data. The data which

is collected from the persons, private bodies, private research agencies etc

are called secondary source and the data collected is from both primary

and secondary type. The following are the data which have been collected

from both the sources:

Primary Data: - In the course of carrying out the project I have collected

very few data from this source but they are more needed in carrying out

the project work. The following data has been collected from this source:

1. The milk being used by the consumers of Greater Noida.

2. Whether credit facilities influence them to go for the

product.


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Secondary Data: - Most of the data in my project has been collected

from the secondary as the data is only available to them another party I

have fined the most convenient source and collected from them. The data

collected from this source are the past records and it is used to analyze.

The data which have been collected from this source are mentioned

below.

1. Historical data from the company branch office, Greater

Noida.

2. SWOT analysis of Parag Dairy, Greater Noida

3. Product line of Parag Dairy, Greater Noida.


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4. Methods of data collection:

The method of data collection is an essential as the source of

collection of data. The methods of data collection establish a pattern, the

application on which provides a well fledged out data. A most appropriate

method will produce data which are more accurate, reliable and cheap

and also will require less time and efforts in the collection. In the carrying

of my project I have used the following methods in collecting the data:

Personal Enquiry: - The data from the Institutes has been

collected by the use of the method of personal enquiry. The Institutes

located at different places was approached by me to obtain favorable and

required data to add in to the part of my project. Few members of the

Institutes are willing to visit the Parag Dairy, Greater Noida and want to

know about Parag Dairy Plant.

Personal Survey: - The information regarding the milk being used

by the various Institutes have been collected through personal survey. It is


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given me an idea of what pattern of questions is asked to get the correct

information.

Telephonic Calls/ Interview: - The telephonic interview or calls

in one way has been used by me in the collection of data and information

of various Institutes in different region of Greater Noida.

The list of very specific questions that must be asked in the exact order in

which they appear in the questionnaire without even changing the

sequence and wording of the question or the sequence of the question.

The questionnaire could be unadvised or disguised.

The methodology involved in this survey was direct face to face

Interviews based on structured questionnaire which has administered to

the respondent.

SAMPLING METHOD:

In many research project, making a census study of the entire Universe

will be impossible on account of limitation of time and Money. Hence

sampling becomes inevitable. Sampling issued to Primary data main

source of data are for too many to be exhaustively handled. Sampling is

an integral part of data collection process. A sample is only a person of


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the universe of population. The success of sampling truly represent of

the.

In marketing research population means the aggregate of all elements that

is relevant to the scope of the study. All of them process the

Characteristics under investigation, automatically, it delimits the

population. Population need not necessarily means living Persons; it may

denote non living objects like Company, event or dealers.

SAMPLE:

Sample is a part of the Universe that is being studied and which

generally reflects most of the traits that the Universe has Method of

Sampling .

Probability Sampling methods

Simple random sampling

Systematic sampling

Stratified sampling

Area sampling


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Non Probability Sampling

Convenience Sampling

Quota Sampling.

Judgment sampling

Panel Sampling

Sampling unit

Sampling units contains the particular units being studied and which

Generally reflects. Most of the traits that the Universe has.

SAMPLING PROCESS:

Samples

These are probability methods and non probability methods.

PROBABILTY SAMPLING METHOD:-

Probability sampling methods are those in which every item in the

Universe


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Has a known chance , or probability of being chosen for the sample.

This impels that the selection of samples item is independent the

controlled.

Objectively so that items will be chosen strictly at random.


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RESEARCH DESIGN OF PROJECT:

A preliminary study of Customer / Viewer user Satisfaction was cone by

the method of research. For this purpousestructurd and non Disguise

questionnaire was prepared and administered to Various Customers

Different Market Segments like government houses, corporate house and

various other individuals.

SOURCE OF INFORMATION:

Primary Source:

Personal Survey Conducted with Cooperates manager and other

Government officials.

QUESTIONNARE METHODS:

The greatest advantage of the questionnaire methods is its versatility

almost every problem in marketing research can be studied only

questioning. .Questioning is usually faster and cheaper than observing. As

a result, less time is typically wasted in questionnaire Study.

STRUCTRED NON DISGUIDE QUESTIONNAIRE:-

Most questionnaire Studies made in marketing research are of this type. A

structure interview of this type introduced more reliable result. The


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purpose of the question is clear and thus undisguised. It is simple to

administer and easy to tabulate analyze. This questionnaire has also got.

The provision of the analyses. This questionnaire has also got the

provision Go the alternative responses, which helps make clear the

question.

Non STRUCTURED DISGUISED QUESTIONNAIRE:

Many people are either unwillingly or unable to give accurate report as to

their own attitudes and motivations. To overcome this disguised Method

are designed so that the respondents so not know what the Objective of

the study are such disguised methods may also be Unstructured.

Projective technique is its type.

NON STRUCTURED NON DISGUISED QUESTIONNAIRE:

Unstructured and undisguised questionnaire is distinguished by the Fact

that the purpose if the study is Clear, but the response is the Question is

open ended. The initials stimulus here is constant. With is the

interviewer attempts to get the subject to talk freely about their attitudes

towards movie channels / services.

ANALYSIS & INTERPRETATION OF DATA:


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After collection of data, next task of research process is analysis and

Interpretation of data. Questionnaire is processed and edited to make Sure

that all question are answered. The resulting data should be Logical and

consistent. After editing, data are tabulated and analyzed.

Data analysis includes the statistical test which may be editing, coding,

tabulation interpretation editing, coding, tabulation interpretation, coding

is

The assignment of numbers to the observation. So that data can be

Analyzed, whereas tabulation refers to classification of observed data.

The above things are common in all type of market research project.

Statistical test are applied to certain such research where data are

Complex and casual relation is to be established. Statistical tests are

useful to describe the data at hand, test hypothesis and make Predictions

or estimates. Descriptive analysis is use to reduce data at hand to a

smaller set of number of summary measure represent Relevant

information.

The application of the above mentioned methods have been instructed by

the guide, in fact, in some cases it has been beneficial on the part of the

project to meet the members of the Institute. So the information has been

collected from two ends Parag Dairy and the Institutes. The most


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important part of the project under the data collection has been the

collecting the information from the various region.


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SAMPLING:

Sampling is a most important part of the data collection. It is a tool that

tries to matches the data according to the criteria. The sampling methods

is used specially in the context segregation Researchers in the field of

market research scientific investigation and other fields study where the it

requires a deep ground selection of variables. So, sampling is a relevant

answer to the accurate and most appropriate selection.

There are many methods of segregating the samples probability

and non-probability sampling. The sampling is the abstraction of the data

in to mathematical calculation which is done by the application of various

formulas of probability. The non-probability sampling is the non-

mathematical presentation of the sampling. The most important part of

the non-probability sampling is the samples are selected ambiguously

without any concrete methods.

They are various types of non probability sampling which is used

by the investigator or researcher according to his convenience.

Judgment Sampling: - The judgment sampling is kind of non

probability sampling where the researcher selects the samples from

according to its judgment. The criteria been fixed previously before

taking in to consideration of the samples. The judgment sampling is one

of the most important parts of carrying out in any project work.


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PRODUCT LINE OF PARAG DAIRY:

Parag Dairy Greater Noida has a good product line of Milk and Milk

Products. It has introduced a number of milk products in order to cater to

the needs and demands of current and prospective customers. The dairy

has launched variants of products in order to meet the requirement of all

sections of the consumers.

MILK

TYPE OF MILK SPECIAL FEATURES SUITABLE FOR

Parag Gold

(Full Cream Milk)

High Fat, Creamy Growing Children

Youth & Sportsman

Parag

(Toned Milk)

Medium in Fat content ,

Reasonable Price

All purpose milk

Parag Silver(Double Toned Milk)

Medium in Fat Content,More Economical Price

Adults & WeightConscious People

Parag Fit Milk

(Skimmed Milk)

Fat Free Milk, Very

Economical Price

Heart Patients,

Diabetics & Ultra

weight conscious

people

OTHERMILKPRODUCTS- e.g. Curd, SweetenedDahi,Butter, Ghee,

Matha,Lassi, etc.


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Technology of Indian Milk Products:

India is traditional milk products have brought joy into the life of

the people of the Indian sub - Continent .Time has Come - and so

has the technology -- to spread this joy around The world. To shape

this dream into reality , for India ,distinguished dairy professionals

have co authored this handbook on the Technology of Indian Milk

Products .

Those dairy organizations interested in expending the range of Dairy

novelties would India that has delighted millions of Consumers in the

Indian sub- continent for hundreds of years.

One new Source for them is the wide range of ethnic dairy

Specialties that emerging as the next gourmet food . To menthe growing

world wide demand for them, the method for their production needs to

mechanize to achieve the desire Volumes, supported with food quality &

safety.


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India 20 years of industrial experience in mechanizing and

modernizing the production of traditional dairy products is

Documented in this first of its kind handbook.

Exploring the scope for large scale manufacture of indigenous

dairy products . the handbooks also highlights opportunities for

emerging markets and investment prospects.

It serves as guide to recommended practices for the dairy and Food

industry as well as scientific and educational institutions.

INDIA: WORLD, S LARGEST MILK PRODUCER:

India has become the world s no 1 milk producing country, with

output in 2004 forecasted at 88 million tones .

PCDF MANAGEMENT :

The Organizational has more than 3500 Employees which

includes highly qualified managerial team with over 500 Professional

Engineers, Technologists, Chemist. The field staff has also been trained

under special programmed devised for them.


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INFRASTRUCTURE :{ Plant &Machinery}

The Organization is equipped with Sophisticated Plant

&Machinery, Ghee, Butter Milk Powder, and other Dairy product

on a big scale.

PCDF has also the distinction of having the post Sophisticated

and First Computerized and Vertical Dairy of Asia .This is a State of

Art Project within its various Sections located in the basement and

three floors of the building.

The total Capacity available with the affiliated milk unions

including the newly acquired Parag Dairy , Greater Noida 5Lac liters

per day .


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PARAG MILK AND MILK PRODUCTS

(PCDF, LUCKNOW)

PARAG is the No. 1 milk brand in Uttar Pradesh (U.P). The brand is

owned and managed by Pradeshik Cooperative Dairy Federation (PCDF),

Lucknow. PARAG is now getting closer to becoming a well known brand

in National Capital Region (NCR). PARAG as a brand had an affordable

price, incomparable quality, price and hygiene. The quality of PARAG is

ensured through 23 quality checks.

PARAG DAIRY GREATER NOIDA is a project under the

Operation Flood-III Scheme of the Government of India. It has been

executed by National Dairy Development Board (NDDB), with a capital

investment of Rs. 50 Crore. for Pradeshik Cooperative Dairy Federation

Limited, Lucknow.

PARAG DAIRY GREATER NOIDA is the first vertical dairy

of Asia with its various sections located in the basement and three floors

of the building. Combining a high degree of automated and using, all

processing operations are controlled from a centralized control room

through computers. Thus, it is also the most modern and automated dairy

in North India, where quality of milk proceeded and packed is second to

none.


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Some Unique features of PARAG DAIRY GREATER

NOIDA:-

Pradeshik co-operative Dairy federation LTD. is more than four decades

old in the Indian Dairy Industry. A quasi government organization in the

co operative sectors, it is the leading organization in the dairy sector in

the Northern India. PCDF-a cohesive body Successfully does away with

the expletive force of yester year, the eventual middlemen, foregoing a

direct link between producer and the ultimate consumer .To achieve this

noble aim , a three tier cooperative

Structure has comprised of primary societies at village level Milk union

in the district level and finally the main force Apex Federation the

PCDF at the State level.

World Bank aided prestigious operation programmed in the state has

been implemented by PCDF in three phases beginning 1997 to the year

1995 .Nearly all the potential milk belts of the state were gradually

covered in the III operation Flood Programmed.

PCDF`S operation Combine the business skill of todays industrialized

society.

Corporate skills and dynamic professionalism into what is traditionally a

fundamental institution. The Rural Milk co-operative draws their inherent

strength from the formers` committed participation. More than 5.5 Lakh


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rural milk producer families of 11000 village level dairy co-operative

reaffirm their faith by selling surplus milk to PCDF.

o State-of-the-art, vertical liquid milk plant of 4 lakh liters per day

(LLPD) capacity, extendable up to 6 LLPD. It is the most modern

and computerized dairy in North India.

o A rapidly growing distribution network.

o Designed to handle and pack liquid milk in poly packs, untouched

by hand, to cater to the demand of the National Capital region,

efficiently and hygienically.

PARAG DAIRY is the most modern and computerized dairy of

Northern India state-of-the-art technology. It is certified for HACCP

(Hazard Analysis and Critical Control Points) a Food Management

System.

Besides the dairy is ISO 9002 certified PARAG DAIRY GREATER

NOIDA is processing and packing more than 3, 50,000 pouches every

day. It has a vast network of villages level cooperative societies and

chilling centers/dairies for procuring Milk.


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Economy vs. Quality Check Your Self:

Laboratory results show that pouch milk from some local packers

is generally low in fat and mostly deficient in SNF. This means then,

watery milk devoid of the vital nutrients for which milk is consumed.

Even the loose milk home delivered to in cans is invariably less in

quantity (dye to frothiness) as well as SNF. You may not know the

amount of SNF in the milk you consume unless it is tested. Parag Dairy

can help you. Contact us to get your milk tested free of cost at your

doorstep! Results will make you exclaim in disbelief . . . . !!! Then you

will pay only for fat and SNF (the vital factor) and not for water.

Some Unique Features of the Dairy:

This is the first vertical dairy of Asia with its various sections

located in the basement and three floors of the building. Combining a

high degree of automation and using state-of-art equipment. All

processing operations are controlled from a centralized control room

through computers. Thus, it is also the most modern and automated dairy

in North India, where quality of milk proceeded and packed is second to

one.


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o State-of-the-art vertical liquid milk plant of 4 lakh liters per day

(LLPD) capacity, extendable up to 6 LLPD. It is the most modern

and computerized dairy in North India.

o A rapidly growing distribution network.

o

Designed to handle and pack liquid milk in poly packs, untouchedby hand, to cater to the demand of the National Capital region,

efficiently and hygienically.


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PARAG MILK:

After having won the hearts of thousands people and becoming youth No.

1 milk in U.P., Parag is now getting closer to becoming a well known

brand in the National Capital Region. With the aim of becoming a best

seller here as well. With an affordable price, incomparable purity and

hygiene. So that your family have more milk and thereby, become more

healthy.

In view of specific individual needs, preferences and requirements,

various types of milk with different special qualities have been developed

so as to meet the requirements of all sections of the consumers.


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23 QUALITY CHECK:

Parag-Goes Through 23 Quality Checks Just for You:

The dairy receives raw chilled mild at about 5C through road milk

tankers from various Milk Unions of PCDF Ltd. After through testing, the

milk is accepted, pasteurized, clarified, standardized through 23

extremely stringent quality checks, packed and dispatched for sale.

The quality checks include:

Cleanness of milk

Foreign particles

Organeoleptic Test

Temperature Test

M.B.R Test

Phosphates Test

Percentage acidity

COB

Alcohol Test


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Neutralizer

Urea

Glucose

Salt

Hydrogen Peroxide

Sulphate

Starch

Mineral Oil Test (M.O.T)

B.R. Reading (For Refined Oil)

Percentage Fat

Percentage Solid not Fat (S.N.F.)

Standard Plate Count

Coli form Count

Milk with a Reliable Background:

Parag Dairy GREATER NOIDA is a project under the

Operation Flood- III scheme of Government of India. It has been

executed by National Dairy Development Board (NDDB), with a capital

investment of Rs. 50 Crore. for Pradeshik Co-operative Federation

Limited, Lucknow.


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RESEARCH METHODOLOGY

COLLECTION OF DATA

SECONDARY DATAPRIMARY DATA

SAMPLING

HISTORICAL DATA

GOVERNMENT

RECORDS

PERSONAL

ENQUIRY PERSONALSURVEY

TELEPHONIC

CALLS

NON PROBABILITY

SAMPLING

JUDGEMENT

SAMPLING

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MARKETING MIX OR

PARAG MILK

PRODUCT


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MARKETING MIX OR PARAG MILK

PRODUCT

The marketing mix in the set of marketing tools the firm uses to pursuer

its marketing objectives in the target market. These tools may be

classified in four broad groups that is called 4Ps of marketing

PRODUCT, PRICE, PROMOTION and PLACE.


MARKETING MIX

TARGET

MARKET

PRODUC

TPLACE

PRICEPROMOTIO

N

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PRODUCT PRICE PROMOTION PLACE

Variety

Quality

Design

Features

Brand

Named

Packaging

Sizes

Service

Warranties

Returns

List Price

Discount

Allowances

Payment

Period

Credit

period

Sales

Promotion

Advertising

Sales force

Public

Relation

Direct Market

Channel

Coverage

Locations

Inventory

Transports


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PRODUCT

Product is the first and most important element of the marketing Mix.

Product Strategy calls for making coordinated decisions on product

mixer, product lines brands, packaging and labeling.

PARAG MILK has 9 product (Milk, Butter, Ghee, Matha, Lassi,

Flavoured Milk, Plain Dahi, Sweetened Dahi).

PARAG MILK has lots of quality standards and their own

MICROBIOLOGICAL TESTING center were 23 quality aims is to

provide quality products.


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PRICE

Price is the one element of marketing mix that produces revenue the other

elements produce costs. Price is the earliest marketing mix element to

adjust; Product feature, channels and even promotion take more time. We

relate price factor with PARAG PRODUCT. We can see that company

have provided 4 types of milk (Parag Gold one litter Rs.19, Parag

Royal, 1 liter Rs.15, Parag Slim Milk one liter Rs.13, and Parag Slim

Milk one liter - Rs.11) and the company time-to-time give discount

coupon. This is depends upon company policy. The companies do all its

business in cash.


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PROMOTION

Promotion is the must important tools of marketing mix in morden era.

This is to promote our brand through promotion, public relation and

advertising etc.

PLACE

The last major element of marketing mix on place. We have to take many

place decision, where we should locate our unit, what would be the

distribution channel, So distribution channel ofPARAG DAIRY is -


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COMAPNY

CARRYING AND FORWARD AGENTS

DISTRIBUTIOR

CONSUMER RETAILERS

CONSUMER

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CURRENT SCENARIO

OF DAIRY INDUSTRY

IN INDIA


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CURRENT SCENARIO OF DAIRY

INDUSTRY IN INDIA

India with its status as the largest milk producer in the world is one of the

verge of assuming an important position in the global dairy industry.

Many international dairy companies are viewing India with an eye to

tapping its vast growing market for dairy companies are now trying to

acquire international scale and would like to tap other markets.

The importance of Europe as a key exporter of dairy products is likely to

diminish with the reduction in subsides under the WTO regime. This is

likely top provide India, which offers no subsidies and has competitive

milk producing costs. With a chance to develop export markets for its

dairy products. Indian companies should tap neighboring milk deficit

regions of South East and East Asia to market their milk products.


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INDIA OFFERS SEVERAL ATTRACTIVE FEATURES TO

PLAYERS INTERESTED IN COMING TO THE COUNTRY.

Free regulatory regime, providing equal opportunities for domestic

as well as foreign players.

Huge scope for growth organized industry accounts for less than

15% of the milk produced in India. The rest of milk is either

consumed of form level or is sold as fresh non-pasteurized milk

through unorganized channels. The share of organized industry is

expected to rice rapidly especially in the urban regions.

Some of the major international dairy companies, which have

already established operations in India, include NESTLE,

UNILEVER (Through Hindustain Lever Ltd.) DANONE (Through

Britannia) and NUTRICIA. Britannia has recently entered into an

alliance with FONTERRA for accessing technology and providing

market access to fonterra. The BRITANNIA FONTERRA alliance

has heightened other Indian companies need for securing international

partnerships in order to remain competitive and this is an opportune

time for international dairy companies to establish alliance led entry

into the Indian market.


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While evaluating the potential partners in India, the new player would

need to consider parameters such as management fit, quality of

procurement infrastructure, product capabilities and strength of brand

and distribution network.

LARGEST INDIAN DAIRY COMPANIES

0 100 200 300 400 500 600

Vadital

Hatsun Agro*

Mother dairy

APDDCF *

Britannia

Hindustan lever ltdNestle india

GCMMF*

REGIONAL

COMPANIES

NATIONAL

COMPANIES

LARGEST INDIAN DAIRY COMPANIES

REGIONALCOMPANIES

Vadital 10

Hatsun Agro* 20

Mother dairy 180

NATIONALCOMPANIES

APDDCF * 30

Britannia 32

Hindustan lever ltd 35

Nestle india 80

GCMMF* 480


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The larger co-operatives, such as APDDCF provide a large processing

capacity and an established national brand and distribution network for

foreign companies envisaging entry into India. On the other hand,

smaller private sector players such as Hatsun Agro, Nilgiris and

Vadilal. Provide processing capacity, good management fit, strong

regional brands and distribution network to a new entrant.

The key product segments that would be attractive to new players

include ethnic products like curd, paneer and enthic sweets and infant

milk products. These products face low competition and are expected

to witness very high growth to witness very high growth rates.

One of the areas where co-operatives have made the greatest impact is

the dairy sector in India. Today aprox. 7 million dairy farmers belong

to more than 60,000 dairy co-operatives across the country. They have

become among the largest and most successful business in India and

generate more than one billion U.S. dollars annually in earnings for

their farmer members.

This impressive network grew from a small group of farmers in

Gujarat State, who some fifty years ago rebelled against the

exploitative prices, which they were receiving for their milk from a

privately owned dairy in Bombay. Over time the village co-operatives

federated themselves into a regional union, which owned and operated


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a processing plant and market the dairy products. With development

assistance from many international and national development

agencies, this process was replicated across the country is a project

called Operational Flood.

The dairy farmers have benefited economically to great extent. Not

only do they receive fair price, but also they are paid twice a day after

their milk is delivered and tested. They also share in the proceeds from

marketing their product by way of patronage refunds from their co-

operatives.

There are important social benefits as well. One of the innovations of

the dairy co-operatives was to insist that all members queue in the

same line to deliver their milk woman with men, lower castes with

higher castes. One can easily imagine how this would revolutionize

social relations. The dairy co-operatives have also put a high emphasis

on educating their members and involving them in the decision

making process of the co-operative. Since most dairy formers in India

are very small landholders or even landless, the co-operative has been

a true school of democracy for them.


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DAIRY INDUSTRY INFLUENCE BY I.T.

In recent years the milk co-operative movement initiated by Indias

National Dairy Development Board (NDDB) has led to a substantial

increase in milk production in India. The Two main reasons for this

increase are more efficient collection of milk and higher profit for

producers, both of which have been influenced by I.T. This case

describes the automation of the milk buying process at 2500 rural milk

collection societies. It also describes the extension of the co-op database

through the creation of a DAIRY information services KISOK (DISK).

The KISOK makes it possible makes it possible for co-operatives and

farmers to manager a database of all milk cattle and access a dairy portal

with information about valued service.

The co-operative movement began at Amul Dairy in Gujarat and is now

replicated in 70000 villages in about 200 districts of India. The village

milk co-operative is a society of Primary Producers formed under the

guidance of a supervisor or milk supply officers of the co-operative Dairy

union. Each society has a milk collection center where farmers take their

milk in the morning and evenings.


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The computer calculates the amount due to the former on the basis of a

rate chart that indicates the price for milk with different levels of fat

content. The total value of the milk is then printed out on a payment slip

and given to the farmer. Who can collect the payment at an adjoining

window? All process take no more take 30 Seconds.

The e-Governance center of the Indian Institute of Management (IIMA)

has worked to extent the benefits of this application by developing a

Dairy Information System KIOSK (DISK) software which will

replace the existing application at the milk collection centers.

This DISK database includes a complete history of all much cattle owned

by the farmers. The basic details of bread but and a history of disease,

inoculation artificial insemination and pregnancy are maintained in the

system.

Through the dairy KIOSK farmers may place orders for a variety of

goods and services offered by different agencies in the co-operative

sector and seek information an a variety of subject of interest (best

practices in breading and rearing milk cattle, schedule of service provided

by the co-operative government and other private sector agencies).

Farmers will also have access to multi media database on large number

of innovation captured by SRISHTI (An NGO working in co-operation

with IIMA) form hundreds of villages these innovations cover


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agricultural practices medicinal plants home remedies tools and

implements etc.

The focus of DISK and Dairy portal is an improving the delivery of

artificial insemination veterinary service and delivering functional

education about the dairy sector.


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PARAG DAIRY

GREATER NOIDA


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PARAG DAIRY GREATER NOIDA

Mother dairy and DMS have been the main source of milk supply to the

metropolitan OF Delhi, where Mother Dairy and supplies through Bulk

vending machines. DMS was supplying puck through its dedicated milk

booths with the rising demand. It was felt that there is a need for a third

dairy in the vicinity of Delhi. As Utter Pradesh was supplying the

maximum Milk to Delhi. It was felt that the dairy should be set up in U.P.

In this context N.D.D.B. and P.C.D.F. (Pradeshink Cooperative Dairy

Federation) in may 1992 decided to set up a 4 Lac. Liter dairy plant

primarily for packed milk only.

Initially, the Project was named as Greater Noida Dairy, Project, but

later a decision was taken by the PCDF board to name it as Parag Dairy,

Greater Noida.

The civil work of the project was started in February 1993 and the plant

was commissioned in October 1997. Commercial production started in

July 1999 and custom packing for Mother Dairy started in February 2000.


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UNIQUE FEATURES OF PARAG DAIRY

This is the first vertical dairy in the whole of Asia. Since the land

made available for this project was not sufficient to go for the

conventional dairy, a vertical dairy was conceptualized. Various

section of the dairy are scattered in the basement and other three floors

of the plant.

The plant has a very high degree of automation with a state of art

technology. All the processing operations are controlled from a

centralized control room through computers. Thus, it is the most

modern and automated dairy in the Northern India.

The milk processed and packed at this Dairy is of high quality because

of the use of latest equipments using latest technology.

In PARAG DAIRY: - Approx 250-300 employees which include

MBAs, CAs engineers Dairy Technologist chemist and veterinarians.

The field staff has also been trained under special programme devised

for them.

PARAG DAIRY is an ISO 9001:2000 and HACCP certified

organization.


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Designed to handle and pack liquid milk in poly packs, untouched by

hand to cater to the demand of the national capital region efficiently

and hygienically.

The liquid milk capacity ofPARAG DAIRY industry in 1.5 lakh two

lakh liters per day (LLPD) and extendable upto 6 lakh liters per day

(LLPD).


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PROJECT HISTORY AND FUNDING

CALENDAR OF EVENTS:

1. 21/8/90

Decision to make a dairy at Greater Noida was taken.

2. Sept 1990

Proposal for making a dairy of 1.0 lacs litre expandable to 2.00 lacs

was sent.

3. 14/9/90

It was decided that the capacity of the dairy should be 2.00 lacs

expandable to 4.00 lacs

4. 17/5/91

NDDB gives its conditions for Greater Noida dairy

5. 11/6/91

PCDF gives its consent on the conditions given by NDDB after Govt.

Approval

6. 10/7/92

NDDB increases the capacity of the Dairy to 4.00 lacs expandable to

6.00 lacs with an estimated cost of 27.86 crs. To be commissioned in

94-95.


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7. 11/3/92

Agreement for turnkey project signed. To be completed in 4 years.

8. 18/8/92

Site handed over to NDDB for construction

9. 19/2/94

Because of dispute regarding this project between World Bank and

NDDB the project got delayed and costs increased.

Revised cost submitted at 40.3 crores.

10. 1/9/2000

The dairy costed 48.5 crores out of which 38.79 crs is loan and 9.71

crs is grant.

PCDF is running the dairy since 1/9/2000

11. 31/3/2002

Loan allocation

22.65 crs on 10% interest (under OF-III)

16.14 crs on 12% interest

9.71 grant

Total- 48.5 crs

12. 9/9/2003

MD PCDF refers the case for making Greater Noida Dairy as a totally

Pvt. Ltd. Company which shall be the subsidiary company of PCDF.


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Till such time as this takeover takes place the system of Management

Committee to continue as before.

13. 29/4/04

Management Committee of PCDF in its meeting on 29/04/04 in

Agenda Item 10 decided the following

PCDF to get a new Pvt., Ltd. Company registered. This company shall

be a subsidiary of PCDF and 100% share of the company shall be with

PCDF.

New Company shall takeover the present business, assets and liability

of Parag Dairy Greater Noida.

All investments done by Govt. In the equity of PCDF with regard to

Parag Dairy shall become the equity of PCDF in Parag Dairy Greater

Noida.

The new subsidiary company shall be managed by a Board of

directors having the following directors:

1. MD PCDF - Chairman

2. Representative of Dairy Development Department UP Special

Secretary.

3. GM/Incharge Parag Dairy Greater Noida.

4. Representative of MD PCDF Dr. R.C.Awasthi, GM.


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5. Till such time as this takeover takes place the system of Management

Committee to continue as before


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ADMINISTRATION

A. ORGANISATIONAL STRUCTURE OF THE DAIRY:

The organizational structure indicates functional responsibility and

reporting system of managers and incharges.


Chief Executive

Mgr.

QA

I/CMkting

I/C

Pur.Mgr.(M.I.S.)

FactoryMgr.

I/CP & A.

Mgr.Finance

Mgr.

Engg.

(Civil

&ES

Mgr.

MDPMgr.

Mkting I/CProd.

Mgr.Engg.

Mgr.

Prod.

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B. STATUS:

The dairy had been conceived as a separate legal entity functioning

under the Management Committee as a wholly owned subsidiary of

PCDF but till date this has not been accomplished due to fluctuations

in the decision regarding ownership of this dairy because of viability

issues.

C. CONSTITUTION OF MANAGEMENT COMMITTEE:

The committee was constituted wide agenda no 23 of management

committee meeting of PCDF dated 30/7/91.and subsequent order of

the MD dated 16/10/91.

MD PCDF Chairman

NDDB representative Member

CEO Mother Dairy Member

PCDF Representative Member

Project Director NDDB Member/ Coordinator

D. POWERS OF THE MANAGEMENT COMMITTEE:

Full powers to superintendence, direction, control and

Management of Greater Noida Dairy including Appointment,

termination and suspension of its employees, trainees


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Fixing of prices/product mix

Marketing of products

Exercise full financial and other powers for the management of NDP

Being an automated dairy having state of art technology, its requirement

of the manpower is also different from the other dairies of the PCDF.

Qualified professionals of various fields manage the the Dairy. The

production facilities are backed up by quality assurance and other

required services. The Dairy endeavors to provide a vibrant work

environment to its personnel in pursuit of excellence.


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BRIEF DESCRIPTION OF PLANT

OPERATIONS

The dairy is designed to handle and pack liquid milk in pouches to

meet the market demand of national capital region. The entries process

will be divided in to milk reception, milk processing, milk packing

and dispatch.

Milk will be received in tankers and after clearance from Q.A.

Laboratory; the tanker is weighed on Weigh Bridge and decanted into

raw milk storage tanks. The milk is then pasteurized and stored in

silos and subsequently taken to the packing station, where it is packed

in pouches. Crates of packed milk are kept in cold store before

dispatch.

During the lean season, when the receipt of milk is less than the

marketing demand, then milk power and butter is used for

regenerating the milk to make up the short fail.

The heating requirement of the dairy would be met by hot water

generators. Which is more energy efficient as compared to

conventional stem boilers.


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RAW MATERIAL RESOURSING

OWN PROCUREMENT

The milk has its own procurement system. The program of milk

collection was first started in 1992 in the Greater Greater Noida Area

through the financial aid of Greater Greater Noida Authority. Later on

some area, which was in Gautambudhnagar on Bulandshahr side, was

also included and the Greater Noida dairy plant has been procuring milk

through there. Societies at present there are about 80 functional societies.

On 4 routes and the milk collection during the month of May 04 was

15000 LPD. As the PARAG Dairy Greater Noida has not been designed

to receive loose milk in cans therefore the society milk had to be Dankaur

chilled elsewhere. At the moment an old chilling at has been renovated

through grants at SGSY.

B. MILK RELIEVED FROM OTHER MILK UNIONS

At present there are several milk union who are supplying mix and skim milk to the

plant. The head office as per the production plan is assigning them every month.


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NAME OF THE ATTACHED MILK UNIONS

For mix milk

Badaun

Saharanpur

Fatehpur

Bulandshahr

Hapur Ghazibad

Eath

Firojabad

FOR SKIM MILK AND MIXED MILK

Moradabad

Others- G.M.P. Ltd. Kundli Haryana (a Subsidiary of Indian Potash Ltd.)


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PRODUCTION AND PROCESSING

CAPACITY The installed capacity of the plant at present in 4.00 lac liters/day

The capacity utilization at the moment is 75% as about 3.00-lac

liter of milk is being packed every day.

Due to packing constraints the plant will not be able to pack more

as the of sachet machines is being utilized to the full capacity.

Additional packing machines are needed to increase the packing

capacity.


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MARKETING

LIQUID MILK SALES MOTHER DAIRY: -

The custom packing for mother dairy milk start in this dairy in Feb. 2000

Mother dairy in paying Rs. 1.571 lt as custom packing charges for the

milk being packed as Mother dairy Brand.

This cast includes polyfim cast. Processing cast and unit margins.

The milk cast in paid on NMG Rates decided through Head office.

LIQUID MILK SALES PARAG BRAND:-

Parag in Selling its Brand of Milk in Delhi Since 1986.

Initially the packed milk was being received from Meerut and being

sold in Delhi through a Regional Marketing Office, through a private

distributor.

Thereon once the Sales increased, a plant was hired in

Greater Noida to pack milk for Delhi and Greater Noida Soles.

Once this plant was commissioned the packing of PARAG

in being done from here.

Greater Noida dairy plant in selling the following kinds at

milk in the market.


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Packed Milk

Full Cream Milk

Toned milk

Double toned milk

Janta milk (Skimmed)

(b) Loose Milk: -

Toned milk in FRPTANKS

INDIGENOUS PRODUCTS:

This dairy does not have provision for manufacturing at indigenous

products. However small quantities are made to be sold through our milk

booths only. The products are given below

Delhi

Sweetened Lasi

Mattha

Flavor Milk.


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DANKAUR CHILLING CENTRE

As GREATER NOIDA DAIRY PLANT is not designed to receive milk

in cans, it was decided that the an old Chilling Centre at Dankaur should

be renovated to cater to the chilling demands of the own procurement of

Mahila dairy societies operated by the GREATER NOIDA DAIRY

PLANT. The procurement of these societies average is 15000 LPD and

the capacity of the chilling center is around 30000 LPD. The chilling

center was started in the May 2003 . An investment of Rs 5.11 lacs civil

work, 15.38 plant and machinery ,out of which 14.82 was given through

SGSY and about 1.5 lacs on installation .Another 5.91 lacs has been

received for Generator and Electronic weighing balance from SGSY.


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PARAG: GOES THROUGH 23 QUALITY

CHECHS JUST FOR YOU

After testing through of stringent quality checks the milk in accepted.

Pasteurized, clarified, standardized. Packed and dispatched for sale. The

23 quality checks are: -

Cleanliness of Milk and foreign particles.

Oganoleptic Evaluation.

Temperature.

M.B.R. Test.

Phosphates Test. Percentage Acidity.

Cab Alcohol Test.

Soda Test.

Urea.

Glucose

Sugar.

Salt.

Hydrogen proved,

Hypo chlorite


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Formal in

Starch

Mineral oil test (M.O.T.)

B.R. Reading (For Refined Oil)

Percentage fat.

Percentage Solid not fat (SNF).

Standard Plant Count

Coliform Count.


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PRODUCT LINE OF PARAG DAIRY

In view of specific individual needs preferences and requirements.

Various type of milk with different qualities have been

developed so also meet the requirements of all sections

of the consumers.

Type of milk % of Fat SNP Special features Suitable for

Paray Gold Full

Cream Milk

FAT 6%

SNP 9%

High fat, calcium

protein, Rich. creamy

Growing children,

youth. Sportsmen.

Parag Royal

Toned Milk

FAT 3 %

SNP 8.5%

Medium in Fat

Content Reasonable

Price

All Purposes milk

Parag Silver

Double Toned

Milk

FAT 1.5%

SNP 9%

Medium in fat

Content

More Economical

Price

Adults and weight

conscious

People

Parag Slim Milk

Ski Mmed Milk

FAT 0.5%

SNP 8.7 %

Fat Free Milk

Very Economical

Price

Heart Pallets.

Diabetics and ultra

weight conscious

peopleOther Parag Products Butter, Ghee, Matha, Lassi, Flavoured Milk, Dahi (Plain), Sweetened Dahi.


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SWOT ANALYSES IS

OF PARAG DAIRY

AND PARAG


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SWOT ANALYSES IS OF PARAG DAIRY

AND PARAG

STRENGTH

1. Asias first largest vertical dairy.

2. Morden computerized dairy.

3. 23 quality checks.

4. 150 9001: 2000 and HACCP certified dairy.

5. Many variant at milk.

6. Good quality.

7. Microbiological Testing.

8. Proper and Adequate infrastructure.

9. Semi Govt. organization.

WEEKNESS

1. No Proper distribution Network.

2. Lower Agent margin.

3. No sale promotion for Consumer.


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4. No advertisement.

5. No brand image.

OPPORTUNITIES

1. 24 hours milk supply.

2. Find new market.

3. Launch the different type of milk product.

THREATS

1. Other milk industries provide high margin for agents.

2. Better advertisement / Sales promotion and Butter

Distribution by Competitor.

3. Competition with low price for costumer.

4. Competitor provides a time-to-time attractive scheme.

5. Better quality of milk by competitor.


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Do you use Parag Milk?

RATE OF CONSUMPTION OF THE PRODUCT

25%

60%

5%

5%5%

Company %

Parag Dairy 25%

Mother Dairy 60%Gopal Ji 5%

DMS 5%

Others 5%


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THIS GRAPH SHOWS THE CONSUMER

SATISFACTION.

CONSUMER SATISFACTION

65%

20%

15%

Company %

Mother Dairy 65%

Parag Dairy 20%

Others 15%


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Are you aware of Parag Milk?

75% people are aware the Brand Name of Parag and 25% People are

Unaware.

ARE YOU AWARE OF PARAG MILK

75%

25%

PARAG MILK %

Aware 75

Unaware 25


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Have you any mobile testing and any sort of advertisement module in

your area.

Out of sample size 100-90% people does not know about Mobile testing,

while 10% people are know the mobile tasting.

MOBILE TASTING

10%

90%

Mobile testing

People know 10%People not Know 90%


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Are you interested to give any sort of succession regarding PARAG

DAIRY.

Out of simple size 100-75% People are not interested to give any

succession while 15% people says that PARAG DAIRY improve there

quality.

SUCCESSION

25%

75%

Succession

People Interest 25%

People not Interest 75%


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What quality at milk do you bay:

55% People preferred full cream 30% People preferred toned milk and

15% people preferred double toned milk.

PREFERRED MILK

Full Cream

55%Toned Milk

30%

Double Toned

15%


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QUALITY AT MILK

Full Cream 55%

Toned Milk 30%

Double Toned 15%


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What type of milk do you prefer?

70% People Preferred Packaged milk and 30% People Preferred Non

Packaged.

Peple Preferred

Packaged

70%

Non- Packaged

30%

Milk Packaged

Packaged 70%

Non- Packaged 30%


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Which of the following factors Influences your purchasing decision?

Out of 100 people surveyed 5% people preferred their milk brands

because of price, for 15% people quality is major factor behind it. 10%

people prefer their brand because of easy availability, 20% people prefer

their milk because taste for 50% people brand loyalty in a major factor

behind choosing their milk brand.

FACTORS

PRICE

5%

BRAND LOYALTY

50%TASTE

20%

EASILY

AVAILABILITY

10%

QUALITY

15%

FACTORS

PRICE 5%

BRAND LOYALTY 50%

TASTE 20%

EASILY AVAILABILITY 10%

QUALITY 15%

Through which medium your buying decision is influenced mostly.


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45% people are influenced by T.V. 30% People are influenced by

Newspaper 10% People are knows the brand about the holdings. 14%

people knows the brand about Radio and 1% people cannot say any thigh.

45%

30%

10%

14%

1%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

T.V 45%

NEWS PAPAR 30%

HOLDINGS 10%

RADIO 14%

CANNOT SAY 1%

1


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The average sales (Jan 2005 to Jun 2005)

This graph show that the how much at l ltr. Sold (Jan to Jun. 2005) by

Mother Dairy And Parag Dairy.

THE AVERAGE SALES JAN TO JUN 2005

0.00

10000000.00

20000000.00

30000000.00

40000000.00

50000000.00

60000000.00

Jan Feb Mar Apr May Jun

MONTH

MonthPARAG DAIRYMOTHER DAIRYJan 2382074.90 6122790.00

Feb 2096053.40 54421510.00

Mar 2298856.90 6036130.00

Apr 636849.30 1772800.00

May 613350.30 1514960.00

Jun 628015.50 1612320.00


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FINDINGS


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FINDINGS

According to the survey done by me, I have conclude that out of 100

samples 75 are aware of Parag dairy product. Mother Dairy much more

popular among them. It also concludes that Parag Dairy do not advertise

much. It lacks advertising and also the ability of milk at different corner

of Delhi and NCR. It cannot cover the whole part. It dont have enough

milk parlor (booths). And this is also the main reason why Parag is not

much popular among them. Almost around 25% of them use Parag, 60%

use Mother Dairy & rest by others. Parag Dairy has various dairy

products. It sells 55% of full cream 30% tones milk and 15% double

toned milk. As preformed by consumers.

Out of 100%, 70% preferred packaged milk and 30% preferred non

packed milk.

I have visited approx 300 houses and 100shops and the data is collected. I

have collected various details from the market. And my finding will

certainly help Parag Dairy to take further decision and 70 60057 its sale

& maximum its profits.


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SUGGESTION


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SUGGESTION

The following suggestion after analysis the collected data.

A) Advertisements in women oriented magazines (Femina, womans

era Graha Sobha) and news papers (HT city Delhi Times).

B) At Consumer information center besides other products. The

information regarding milk and other products (Lassi flavored milk

etc.) should be given e.g. their quality, flavour etc.

C) Conventional techniques like free sample trade coupons;

occasionally discount can be also tries.

D) PARAG DAIRY should also print the address for compliant a

suggestion on the backside of its product. This can be helpful in

knowing the latest brand in industry and could be useful in new

product development.

E) Time to time, Parag Dairy would organiz the survey. This survey

will be helpful to know how many customers use the Parag Milk

and also knowing the level customer satisfaction for PARAG

DAIRY products.


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CONCLUSION


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CONCLUSION

1. Most of the consumers use Mother Dairy Products as

preferred to Parag Dairy.

2. It also concluded that Parag Dairy dont use much of the ad.

3. Parag Dairy dont have Sufficient distribution Center

(Booth).

4. Parag Dairy do not attract customer with their schemes.

Whereas other dairy have effective plane and schemes for all

distributor and customers.

5. No doubt that Parag Dairy provides better quality of milk

being tested by them as it has 23 different quality checks test.


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LIMITATION OF

PROJECT


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LIMITATION OF PROJECT

All most all projects dont have more or less limitations. The project,

which I have prepared, may have some limitation.

1. The data, which has been collected in realistic as based

on sampling. It is not much more exhaustive hence in may not gives

the complete realistic figure.

2. The answers given by the consumers may be biased for a

questionnaire.

3. Some of the questionnaire fixed by the consumers may

not be relevant.

4. The project is done is a limited area i.e. the sample size

are vary small.

5. It is not possible to inspect the sales pattern in the whole

area.


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BIBLIOGRAPHY


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BIBLIOGRAPHY

1. Kotler Phillip Marketing Mgmt.

2. www.google.co.in

3. With the help of Mgmt. Faculty

4. With the help of PARAG DAIRY Employee.
http://www.google.co.in/http://www.google.co.in/

Parag Pro.

Documents

Transcript of Parag Pro.